Big Picture of Product Management and User Experience

1. STATUTORY WARNING
BAD DESIGN IS INJURIOUS TO BUSINESS

2. Amazon did not kill the retail industry.
They did it themselves with BAD CUSTOMER SERVICE
Netflix did not kill Blockbuster.
They did it themselves with RIDICULOUS LATE FEE
Uber did not kill Taxi business.
They did it themselves by LIMITING # OF TAXIS & FARE CONTROL
Apple did not kill Music industry.
They did it themselves by FORCING PEOPLE TO BUY FULL LENGTH ALBUMS
Airbnb did not kill hotel industry.
They did it themselves by LIMITING AVAILABILITY and PRICING OPTIONS

3. Relentless Focus
Continuous Value Delivery
Great User Experience
Innovation in all fronts
Customer Centricity

4. Relentless Focus
Continuous Value Delivery
Great User Experience
Innovation in all fronts
Customer Centricity

5. Relentless Focus
Great User Experience
Innovation in all fronts
Customer Centricity
Continuous Value Delivery

6. PRODUCT DESIGNERPRODUCT MANAGER

7. PRODUCT DESIGNERPRODUCT MANAGER
User Experience is everyone’s
Responsibility.

8. PRODUCT MANAGEMENTWORLD

9. Choosing to
Build
Building
Profitably
Building it
Right
Marketing it
Right
Selling it
Right
Market
Analysis
Strategic
Planning
Product
Planning
Go to
Market
Sales
Management
PRODUCT MANAGEMENT PRODUCT MARKETING

10. Understand
Value
Create
Value
Capture
Value
Communicate
Value
Deliver
Value

11. PRODUCT MANAGEMENT
VALUE

12. Market
Analysis
Strategic
Planning
Product
Planning
Go to
Market
Sales
Management
Customer
Insights
Validation
Competitive
Analysis
Win/Loss
Analysis
Financial
Analysis
Target Market
Sizing
Product
Strategy
Buy, Build,
Partner
Pricing &
Packaging
Business Model &
Plan
Personae &
Scenarios
Requirements
Gathering
User Experience
Design
Portfolio
Management
Product
Roadmap
Product
Positioning
Routes to Market
Marketing
Plan
Launch
Plan
Customer
Acquisition
Collaterals &
Sales Tools
Lead Generation &
Presales
Channel &
Sales Training
Evangelism &
Thought Leadership
Customer
Relationship

13. Market
Analysis
Strategic
Planning
Product
Planning
Go to
Market
Sales
Management
Customer
Insights
Validation
Competitive
Analysis
Win/Loss
Analysis
Financial
Analysis
Target Market
Sizing
Product
Strategy
Buy, Build,
Partner
Pricing &
Business Model &
Plan
Personae &
Scenarios
Requirements
Gathering
User Experience
Design
Portfolio
Management
Product
Roadmap
Product
Positioning
Routes to Market
Marketing
Plan
Launch
Plan
Customer
Acquisition
Collaterals &
Sales Tools
Lead Generation &
Presales
Channel &
Sales Training
Evangelism &
Thought Leadership
Customer
Relationship
Packaging

14. PRODUCT DESIGN WORLD

15. Experience
Design
Big Picture

16. DISCOVERY INSIGHTS IMPERATIVES CONCEPTS VALIDATION
Research
Planning
Trends
Analysis
Research
Execution
Synthesis
Methods
Analysis
Methods
HMW
Statements
Sense
Making
Themes &
Patterns
Personae &
Scenarios
Design
Direction
Business
Design
Design
Decisions
Gaps &
Opportunities
Visual
Thinking
Lo/Mi/Hi
Fidelity
Idea
Generation
Cross Disciplines
Facilitation
Rapid
Prototyping
Insights &
Hypothesis
Concepts &
New Ideas
Workflows &
Usability
Formulation
& Planning
Methods &
Moderation
Primary
Research
Secondary
Research

17. INFORMATION INTERACTION INTERFACE PROTOTYPE DEV SUPPORT
Navigation
& Way finding
Content
Strategy
Content
Creation
Data
Visualisation
Information
Architecture
Mental
Models
Tasks &
Scenarios
Display
Resolutions
Work Flows &
EWAHs
Patterns &
Behaviours
Layouts &
Grids
Visuals
Elements
Visual
Direction
Branding
Library &
Assets
Click Thru
Prototype
Interactive
Prototype
Tools &
Techniques
Fidelity in
Prototypes
Moderation &
Evaluation
Specifications &
Assets
EWAHs
Technical
Feasibility Assist
Evangelism &
Thought Leadership
User Story &
Acceptance Criteria

18. DESIGN STRATEGY EXPERIENCE DESIGN DESIGN RESEARCH
INFORMATION DESIGN INTERACTION DESIGN INTERFACE DESIGN
PROTOTYPING
DESIGN MANAGEMENT

22. Disrupt
Differentiate
Usable
Simplify
DESIGN GOALS
Vision

24. Experience
Levels

25. Brand/ Perception

26. DESIGN STRATEGY EXPERIENCE DESIGN DESIGN RESEARCH
INFORMATION DESIGN INTERACTION DESIGN INTERFACE DESIGN
PROTOTYPING
DESIGN MANAGEMENT

27. Mindset
Skillset
Toolset

28. Principles
Concepts
Process
Methods
Tools
1
2
3
4
5

29. Mindset
Skillset
Toolset
CUSTOMER CENTRICITY
PEN & PAPER
DESIGN THINKING & DOING