Whether it’s in your job title or not, if you’re responsible for social media within your organization, you’re likely wearing several hats. In this session, we’ll walk through specific steps to guide your process and implementation that will help you manage your brand’s social media presence. We’ll touch on key items such as assembling your team, developing and publishing content, monitoring and measuring performance, and take a look at some industry best practices from those doing well in the space.

1. Best Practices
for Social
Media
Managers
Social Media Rockstars
September 16, 2015
@KaryD
#SMRockstarEvent
Slideshare.net/KaryD

2. SOCIAL MEDIA MANAGER
COMMUNITY MANAGER
strategy
engagement
content creation
brand advocate
analysis
measurement
monitoring
brand reputation
internal training

3. POLICIES AND PROCEDURES

4. POLICIES AND PROCEDURES
CONTENT DEVELOPMENT &
EXECUTION

5. POLICIES AND PROCEDURES
CONTENT DEVELOPMENT &
EXECUTION
MONITORING
ENGAGEMENT & MEASUREMENT

6. 12BEST PRACTICES
@KaryD
#SMRockstarEvent

7. 1
Assemble your
people.
@KaryD
#SMRockstarEvent

8. SOCIAL MEDIA EDITORIAL ADVISORY COMMITTEE
Marketing Internal Comms External Coms Legal Human Resources
content, resources and governance
Social Media Content Execution Team
Social Media Manager Writer Designer
• Social media editorial calendar
• Reports on content performance
• Industry deep dives/comp. analysis
MARKETING/BUSINESS STRATEGY
@KaryD
#SMRockstarEvent

9. 2 Define the rules.
@KaryD
#SMRockstarEvent

10. @KaryD
#SMRockstarEvent

11. Policies you may need…
 Employee social media policy
 Community Manager policies/procedures
 Vendor/contractor social media policy

12. 3 Develop your
response plan.

14. @KaryD
#SMRockstarEvent
CONTENT DEVELOPMENT &
EXECUTION

15. 4 Define your
purpose.

16. @KaryD
#SMRockstarEvent
This is not a purpose.

17. Align with business strategy.

18. 5 Think like a
journalist.
@KaryD
#SMRockstarEvent

19. Employees have stories to tell…
@KaryD
#SMRockstarEvent

20. 6 Empower your
people.
@KaryD
#SMRockstarEvent

21. @KaryD
#SMRockstarEvent

22. @KaryD
#SMRockstarEvent

23. 7
Establish an
editorial/publis
hing calendar.
@KaryD
#SMRockstarEvent

24. Plan Your Content
Download this sample from
contentmarketinginstitute.com

26. A word of caution…

27. 8
Automate with
caution and
intent.
@KaryD
#SMRockstarEvent

28. @KaryD
#SMRockstarEvent

29. 9
Pay to play –
use targeting
effectively and
efficiently.
@KaryD
#SMRockstarEvent

30. Facebook Custom Audiences
@KaryD
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31. @KaryD
#SMRockstarEvent

32. @KaryD
#SMRockstarEvent
MONITORING:
ENGAGEMENT &
MEASUREMENT

33. 10 Don’t be a jerk.
Get to know
them.
@KaryD
#SMRockstarEvent

34. @KaryD
#SMRockstarEvent

35. @KaryD
#SMRockstarEvent

36. @KaryD
#SMRockstarEvent

37. @KaryD
#SMRockstarEvent

38. @KaryD
#SMRockstarEvent

40. 11 Listen with
intent.
@KaryD
#SMRockstarEvent

41. Social Listening via Geolocation
@KaryD
#SMRockstarEvent

42. 12 Measure what
matters.
@KaryD
#SMRockstarEvent

44. 1. Assemble your people.
2. Define the rules.
3. Develop your response plan.
4. Define your purpose.
5. Think like a journalist.
6. Empower your people.
7. Establish an editorial/publishing calendar.
8. Automate with caution and intent.
9. Use targeting effectively and efficiently.
10. Don’t be a jerk – get to know them.
11. Listen with intent.
12 Measure what matters.

45. BONUS…
October 15-16, Iowa City Iowa
Tweet @KaryD something you learned at #SMRockstarEvent and why
you want to go to #SocialBrand15 for your chance at a VIP ticket.

46. Thank you.
@KaryD
#SMRockstarEvent
Slideshare.net/KaryD

47. Photo credits
“Yes and No” by _Abhi_
(https://www.flickr.com/photos/abhi_ryan/2476059942/in/gallery-124466439@N07-72157644665897388/)
“Measuring Spoons” by Julie Margo
(https://www.flickr.com/photos/magro-family/4601000979/in/photolist-81zki6-oHsVNc-j1Ytsc-99jXti-cbWGD7-5sUiJM-4zEURx-vG2zS-65jGuc-
mhpDM-7BDwm7-9fA9EU-aXRbri-8JT1Rk-mCUkH1-99k6YX-e3oS1v-8gXyHD-ezkNN-xeU5Ka-b5RWvT-bcaKtt-pkxhAr-5TDMk5-cLbsaQ-7ATPVT-dqjqsS-
478hAJ-7yZ6Wk-eiDL7-2GYj4Z-29NHmC-LA63c-9D46hV-agzy1s-dBvrvi-dBARoU-dBARho-dBvrcn-dBAR8m-dBvr3e-hD9E92-9GNSCV-6mLgnV-7LTS8S-
7LTSmh-7LPUxx-7LPUvR-9RnSGG-7LPUkB)
“Flexible Fish” by Jessica Mullen
https://www.flickr.com/photos/jessicamullen/3672695368/in/photolist-6AxwnW-Dc7vg-7n5QCz-7aRgrb-qVLZVC-aiydCx-aiCg4o-aizjdF-aiz51X-
aixVPz-aiBZ8C-9mS78F-aixMfV-aiA6kK-6zgDRj-aiApCN-qVLZZL-eR9vE4-aizHpj-aoBkBL-aoBfty-aoymCP-aoAhjY-aoxcBB-aoy1Cg-aixwoX-aiA7hG-
aiwJhD-aizqSQ-iYGeFv-cnR3ff-cnR3d1-aiwwAa-aoBhFw-aoBsJY-4vaM6J-doXyDP-6maJF5-do1u76-dmUmo2-4tcUEq-dmUoz7-qFvCGy-qXVfuz-
qFBGY6-7AhtzC-8fUBi8-qVM13S-2RvVRg-7vALtD