15. @KaryD
#yallconnect
The writing is on the wall.
“It saddens me how social has been co-opted by
marketing to become just another mass
advertising/marketing channel. I think the promise
of social is about relationship development, and I
have always said that.”
- Scott Monty, Adweek
Social media is not a marketing channel. If you
can build social strategies that are designed to
triumph despite that fact, then you are on
your way to securing your career in social
media marketing.
- Augie Ray, ExperienceTheBlog.com
16. @KaryD
#yallconnect
Breaking down the barriers:
1. Align with business strategy.
2. Listen with intent.
3. Create content that provides help, not hype.
4. Establish and empower your staff resources.
5. Push back on the push.
17. @KaryD
#yallconnect
Breaking down the barriers:
1. Align with business strategy.
2. Listen with intent.
3. Create content that provides help, not hype.
4. Establish and empower your staff resources.
5. Push back on the push.
20. @KaryD
#yallconnect
Breaking down the barriers:
1. Align with business strategy.
2. Listen with intent.
3. Create content that provides help, not hype.
4. Establish and empower your staff resources.
5. Push back on the push.
23. @KaryD
#yallconnect
Get to know them. REALLY know them.
• At the very least, are you visiting their
profiles?
• Are you listening to what they are saying
when they aren’t talking with or about you?
24. @KaryD
#yallconnect
Get to know them. REALLY know them.
• At the very least, are you visiting their
profiles?
• Are you listening to what they are saying
when they aren’t talking with or about you?
• Are you casting a wide enough net?
26. @KaryD
#yallconnect
Get to know them. REALLY know them.
• At the very least, are you visiting their
profiles?
• Are you listening to what they are saying
when they aren’t talking with or about you?
• Are you casting a wide enough net?
• Are you using this information?
27. @KaryD
#yallconnect
Breaking down the barriers:
1. Align with business strategy.
2. Listen with intent.
3. Create content that provides help, not hype.
4. Establish and empower your staffing
resources.
5. Push back on the push.
31. @KaryD
#yallconnect
Provide help, not hype.
• What’s your call to action?
– Is it what your audience needs from you?
• Are you a slave to your editorial calendar?
– Can you react and make in real time?
32. @KaryD
#yallconnect
Provide help, not hype.
• What’s your call to action?
– Is it what your audience needs from you?
• Are you a slave to your editorial calendar?
– Can you react and make changes?
• Can you respond (talk with) empathetically?
– Can you avoid canned responses?
35. @KaryD
#yallconnect
Breaking down the barriers:
1. Align with business strategy.
2. Listen with intent.
3. Create content that provides help, not hype.
4. Establish and empower your staff resources.
5. Push back on the push.
39. @KaryD
#yallconnect
Breaking down the barriers:
1. Align with business strategy.
2. Listen with intent.
3. Create content that provides help, not hype.
4. Establish and empower your staffing
resources.
5. Push back on the push.
40. @KaryD
#yallconnect
Push back on the push.
•Vendors and tools
•Policies
•Education and training
•Outside resources
•Moxie and drive