2. COMING TO:
LOUISVILLE, KY
MARCH 3 - MARCH 29
CINCINNATI, OH
MARCH 31 - APRIL 26
DES MOINES, IA
APRIL 28 - MAY 17
PHILADELPHIA, PA
MAY 20 - JUNE 14
VANCOUVER, BC
JUNE 18 - JULY 12
EDMONTON, AB
JULY 14 - AUG. 9
CALGARY, AB
AUG. 11 - SEPT. 6
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BEST MUSICAL
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EVENT POSTER-
This event poster is made to catch your eye with the brightness of it for “The Lion King” on Broadway. It gives you all the information
about the event in a clean cut structured manner. With the even logo on the top and where the event will be at, with dates, folloeing after.
3.
4. J
erky
Smok
ing Gun
IDENTITY-
This is a logo remake of a current local company that is already established. This one will resignate more in the consumers mind due
to it being more creative in ways. The logo incorporates more of the name of the company in it versus the current logo is pretty basic and does
not have a connection to the company name. This is a bold and artistic way to connect the product with the logo and name of the company.
5.
6. MAGAZINE AD-
This magazine ad I created is for “ADIDAS.” We wanted to make a connection with the business preofessional. I took the hand drawn
approach. I wanted to also keep the vintage black and white look. The shoe is incorporated behind the “ADIDAS” logo becasue that is the first
thing someone thinks of when they think of this brand. The copy on the ad says “From a time when your dad had thin soles and thick hair.”
8. MICROSITE-
This is an interactive site that we recreated for a certain brand. The brand I chose was ADIDAS. I went for a little easier and less
cluttered look to the website. All three pages are specific to what you would click on the website. The first page (starting from left to right) is
the home page, the second one is if you narrowed your search by gender and the third page (mock-up) is if you click a specific product.
9.
10. MOBILE-
This is the mobile layout of the same interactive pages for ADIDAS. These pages are what they would look like if they were on a mobile
device or tablet. Once again they are less cluttered and include only the stuff the shopper would need to know about the product and how to buy it.
11.
12. CAMPAIGN BILLBOARD-
This was a piece for a campaign that was centered around making BEATS Headphones more popular amoungst the everyday person and
not just as the athletes choice. So we wanted something that was just not for big athletes and can be used by anyone, weather you are a dancer, boxer,
casual runner or just like to shoot hoops. We came up with the idea to “free your focus.’ This meant when you put the headphones on they make you
focus on what is at hand and to accomplish it like a pro. This piece is a billboard mock up for the idea.
13.
14. CAMPAIGN MAGAZINE AD-
This goes hand in hand with our “free your focus” idea. They incorporate the same thing as the billboard, when you put the headphones on
they will make you concentrate at the task at hand and accomplish it like a pro. These two pieces are ads that would appear in a magazine that is
directed towards the target market.
15.
16. CAMPAIGN CREATIVE VIDEO-
This is a creative video that is still part of the “free your focus” beats campaign. It takes the billboard and magazine ad ideas and brings it
to life. It shows the entire process of when the ballerina is in a cluttered place, she then puts on the head phones and everthing else is blocked out and
she focuses on the task at hand.
17. In Comes a ballerina who starts
to perform a routine but quick-
ly begins to lose focus and is
drowned out by the crowd
Imagine a busy downton street.
Think Times Square Traffic.
Cut to: visually distraught
Cut to: a close up of her using
the wireless PowerBeats2 with
very visible logo
Cut to: suddenly clear streets
in which our ballerina is able to
perform her routine flawlessly
and with out distractions
Ending in only our ballerina
without any distractions sur-
rounding her
18. SYLLABUS COVER-
This is an additional piece i threw in that I created in one of the beginner design cources I took a while back. We had to create the cover for
the classes syllabus cover.
