Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area United States
Profession
Director Product Marketing at ThinkHR
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.taprootfoundation.org/
À propos
15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions.
Product Marketing & Branding
• Inbound and outbound marketing strategy, execution
• Go-to-market planning, development and rollout including localization, licensing, pricing, docs
• Top-tier analyst relations (Gartner, Forrester, IDC)
• Industry thought leadership, public speaking
• Tradeshows, conferences, corporate events
Demand Generation
• Integrated multichannel marketing programs
• Lead generation and nurturing programs
• Social media, content marketing, email campaigns, marketing analytics, KPI monitoring
Sal...
Mots-clés
customer communication management
ccm
customer experience management
analytics
customer engagement management
voice of the customer
enterprise data hub
cem
cxm
next best action
cloud
campaign management
cloud ccm
document composition
print production
saas
marketing campaigns
Tout plus
Présentations
(2)J’aime
(27)Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Sean Ellis
•
il y a 9 ans
Orchestrating a Customer Engagement Journey in the Enterprise
Kashif Mahbub
•
il y a 8 ans
Growth Hacking and Full Stack Marketing For Startups
Casey Armstrong
•
il y a 8 ans
The SoDA Report (Volume 1, 2015)
Society of Digital Agencies
•
il y a 9 ans
Why Content Marketing Fails
Rand Fishkin
•
il y a 9 ans
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
il y a 11 ans
Customer Journey FAQs - answers to the most common customer journey questions -
Martin Wright
•
il y a 10 ans
12 Lessons from the B2B Marketing Manifesto Campaign
Velocity Partners
•
il y a 12 ans
Building a Code Halo Economy for Insurance
Cognizant
•
il y a 9 ans
Successful Customer Communications Strategies in 8 Steps and 2 Case Studies
Vivastream
•
il y a 10 ans
Evolve or Die - The Future of Digital in Customer Communication
Kyle Lacy
•
il y a 12 ans
#CNX14 - 7 Technology Trends Transforming Customer Communication
Salesforce Marketing Cloud
•
il y a 9 ans
Why & How to Design a Deck: Transform Slides into Remarkable Presentations
Onkaro
•
il y a 9 ans
Email Design for the Non-Designer
Litmus
•
il y a 9 ans
Crap. The Content Marketing Deluge.
Velocity Partners
•
il y a 11 ans
Social Superheroes - Behind the Scenes of a Massive Marketing Campaign
HubSpot
•
il y a 9 ans
Digital strategy for Netflix: Narcos
Clément Simon
•
il y a 9 ans
How Aetna Built a Marketing Technology Focused Office
MarTech Conference
•
il y a 9 ans
How to Scale your Analytics in a Maturing Organization
Kissmetrics on SlideShare
•
il y a 9 ans
10 Startup Business Puzzles Visualized and Explained
Sangeet Paul Choudary
•
il y a 9 ans
The Power of Integrated Search: Why SEO & SEM Are Better Together
DemandWave
•
il y a 9 ans
5 Winning Lead Gen Tactics You Haven't Tried, Yet
DemandWave
•
il y a 9 ans
Content Marketing For Beginners
MWI Hong Kong
•
il y a 9 ans
Advanced Brand and Marketing for Early Stage Companies
Tomas Puig
•
il y a 9 ans
Usability Conversion Optimization for the Eye
Angie Schottmuller
•
il y a 9 ans
Defining product marketing
Gerardo A Dada
•
il y a 9 ans
Doxee - Xplor webinar: An introduction to Self-Serve Customer Communication Management
Kashif Mahbub
•
il y a 10 ans
Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area United States
Profession
Director Product Marketing at ThinkHR
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.taprootfoundation.org/
À propos
15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions.
Product Marketing & Branding
• Inbound and outbound marketing strategy, execution
• Go-to-market planning, development and rollout including localization, licensing, pricing, docs
• Top-tier analyst relations (Gartner, Forrester, IDC)
• Industry thought leadership, public speaking
• Tradeshows, conferences, corporate events
Demand Generation
• Integrated multichannel marketing programs
• Lead generation and nurturing programs
• Social media, content marketing, email campaigns, marketing analytics, KPI monitoring
Sal...
Mots-clés
customer communication management
ccm
customer experience management
analytics
customer engagement management
voice of the customer
enterprise data hub
cem
cxm
next best action
cloud
campaign management
cloud ccm
document composition
print production
saas
marketing campaigns
Tout plus