2. One of the first technologies
that we used to expand our
marketing campaign was
social media, the first social
media that we created was
our Facebook page.This
allowed us to post our
slogan as well as our
trailers and posters online
where it was easily
accessible to the public.

3. As well as using Facebook to get
Playtime more known we used
Twitter to make our viral marketing
campaign even more accessible.
This made the campaign more
successful as it allowed our project
to get more hits as well as making it
even easier to access online, twitter
also allows for quick sharing which
allowed the product to gain more
interest.

4. The technology that we used to
upload and show our trailer
through as well as posting
our storyboard and initial
filming was the social media
YouTube.YouTube not only
allowed us to easily upload
our trailer to but it also is
accessible to anyone making
it an excellent choice to help
with viral marketing. It
allowed our trailer to be
easily shared between the
audience quickly creating a
large interest around our
product.

5. We used the website Flickr to store our images
during our pre and post production so that we could
readily access them through our blog as well as
being able to download the images to edit or
combine into a product.
Flickr was also
advantageous as it
allowed the entire group
to have access to any
image we posted on the
site, making construction
of the product easier.

6. Before we changed to flickr we were originally
using image shack to store images of our
work on the internet to access through our
blogs. However Imageshack was not as
reliable as Flickr as it was sometimes difficult
to post through onto the blog.

7. During the evaluation stage of our product we decided to
create a website to house all of the separate parts of the
evaluation and decided to construct the website through
Weebly.
We chose to useWeebly to
construct our website
because we were familiar
with the program allowing
us to create a website that
was suitable.

8. Adobe Photoshop allowed us to create and edit
images that were used on the poster and
magazine, we selected to use Photoshop as it
gave us a range of options when it came to
editing images. Photoshop allowed us to
easily correct or edit images to fit the
concepts of our original designs.

9. Another image editing technology that we
used whilst creating out media project was
Picasa, like Photoshop Picasa allowed us to
edit photos to make them more appropriate
for our media product through methods such
as cropping as well as adjusting the contrast
of images

10. We used Adobe Illustrator to construct our final
magazine design as well as our poster design,
Illustrator allowed us to easily and accurately
move images and components of the two
products into correct positions as well as
applying text to them to achieve the final
products.