Liikutu tiedosta 22.5.2015 Conrad Hackett: What they didn't teach in graduate school
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Liikutu tiedosta 22.5.2015 Conrad Hackett: What they didn't teach in graduate school
- 1. What they didn’t teach in graduate school Conrad Hackett Pew Research Center Demographer @conradhackett 1
- 2. Good research is all too often Poorly written Poorly illustrated Poorly disseminated
- 5. Research should have Audience identified Blueprint for informing/persuading audience Communication plan
- 6. Coming up in this talk … 1. What is the Pew Research Center? 1. Case study of Pew Research project 1. Tips for writing, graphics & social media
- 7. What is the Pew Research Center?
- 8. Audience Blueprint for informing audience Communication plan
- 9. Case study
- 10. 10 Muslims are growing fastest Source: The Future of World Religions: Population Growth Projections, 2010-2050
- 11. 11 Source: The Future of World Religions: Population Growth Projections, 2010-2050 Muslims are projected to outnumber Christians after 2070
- 13. Practical tips - writing Work with journalists Revise, revise, revise lead paragraphs of report until they are as clear and interesting as possible
- 14. Practical tips - graphics Work with graphic designers Make graphics that summarize key findings
- 15. Practical tips - graphics Follow best practices in graphic design For example, keep data: ink ratio high the following slides are by darkhorseanalytics.com
- 16. NumberofCalories Remove backgrounds 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g for different foods French Fries Potato Chips Bacon Pizza Chili Dog
- 17. NumberofCalories 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g for different foods French Fries Potato Chips Bacon Pizza Chili Dog Remove backgrounds
- 18. NumberofCalories 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g for different foods French Fries Potato Chips Bacon Pizza Chili Dog Remove backgrounds
- 19. NumberofCalories 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g for different foods French Fries Potato Chips Bacon Pizza Chili Dog Remove redundant labels
- 20. NumberofCalories 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g for different foods Remove redundant labels
- 21. NumberofCalories 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g Remove redundant labels
- 22. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g Remove redundant labels
- 23. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove redundant labels
- 24. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove borders
- 25. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove borders
- 26. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove borders
- 27. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove borders
- 28. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Reduce colors
- 29. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Reduce colors
- 30. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove special effects
- 31. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove special effects
- 32. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove special effects
- 33. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove bolding
- 34. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove bolding
- 35. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Remove bolding
- 36. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten labels
- 37. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten labels
- 38. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten labels
- 39. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten lines
- 40. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten lines
- 41. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten lines
- 42. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Lighten lines
- 43. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Or remove lines
- 44. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Or remove lines
- 45. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Or remove lines
- 46. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Or remove lines
- 47. 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Calories per 100g Direct label
- 48. French Fries Potato Chips Bacon Pizza Chili Dog Direct label Calories per 100g
- 49. 533 296 260 French Fries Potato Chips Bacon Pizza Chili Dog Direct label Calories per 100g 607 542
- 53. NumberofCalories Before 700 600 500 400 300 200 100 0 French Fries Potato Chips Bacon Pizza Chili Dog Type of Food Calories per 100g for different foods French Fries Potato Chips Bacon Pizza Chili Dog
- 54. 533 296 260 French Fries Potato Chips Bacon Pizza Chili Dog After Calories per 100g 607 542
- 55. Practical tips – social media Say what’s interesting
- 56. Practical tips – social media Use graphics
- 57. Practical tips – social media Find good role models and copy their best practices
- 58. Research should have Audience identified Blueprint for informing/persuading audience Communication plan
- 59. What they didn’t teach in graduate school Conrad Hackett Pew Research Center Demographer @conradhackett 59
Notes de l'éditeur
- DARKEN THE MUSLIM LINE – DARKER SHADE OF GREEN