Describe how the Thin Front End concept with the help of the tools from CA and Softdesign can turn you online solution into a mobile solution in seconds. WAP based application reusing all functionalities fo the web based solution with just another design of the views as the difference. Welcome to contact me for discussion on the topic.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Precentation - Speaker at CA World Conference Orlando, Florida US, on the subject of “Mobile business and eBusiness”.
1. Shell’s Online Service
The Scandinavian eBusiness platform
Built on COOL:Plex and Websydian
Internet and WAP
Enable your ERP
July 2001
Kasper Kronmann Nielsen
IT-planner and eBusiness Manager Commercial Denmark
3. The History of customers four different
Shell Denmark offered
Shell’s online
ways to get heating oil in 1999
service Order
1. Self ordering processing,
delivery and
(~18,000 customers) payment
Customer places orders himself each time he thinks he
needs heating oil (via phone (CSC))
Order
processing,
2a. Automatic delivery and
delivery “degree date” payment
System estimates the next time to deliver
(~17,000 customers)
heating oil to the customer based on the customer’s
living conditions and the outside temperatures
Order
2b. Automatic processing,
delivery and
delivery “fixed date” Deliveries are planned on fixed dates independent of payment
(~4,000 customers) tank levels
Order
2c. Automatic processing,
delivery and
delivery “real time” System monitors real tank levels and determine payment
(Shell Line, 3,000 customers) next time to deliver. Real time tank information
is send through by GSM to Shell. Shell acts when power failure is detected
Source: interviews
The Software That Manages eBusiness ™
4. The History of Shell’s online
service
April 2000: December 2000: September 2001:
SSI & Adcore Reseller B-2-B
chosen solution FI solution NO
Nov 2000 Mar Apr July Nov Dec 2001
March
2000:
Decision July November December June Aug.
November
1999: “Go!” 2000: 2000: 2000: 2001: 2001:
SoftDesign Launch Launch Launch Launch Launch
Idea
engage pilot DK FI NO SE EL NO
Total cost: 200.000 US$
includes: FTE, Infrastructure, Hosting 1 year, Consultants, license no cost, roll out 4 countries
The Software That Manages eBusiness ™
5. The History of Shell’s online
service
How did we manage
and
why can we talk about a success
The Software That Manages eBusiness ™
6. Shell Ready
NORDCAP ERP system
– Business process optimisation and
customer focus in mid 90.
– A single customer database (B-to-C, B-to-B,
B-to-R)
– AS/400 platform - build for exchanging data
– A common Scandinavian platform (80-95%)
– IT people who understand business
processes
– We want to ride the hype
Disadvantage - MP, run and maintain
environment
The Software That Manages eBusiness ™
7. Shell Ready
Development tool
– COOL:Plex/Websydian
• Cheap (no license fee), real time, CA
support, IBM support (webSphere),
development resources available.
• Split of design and functionality
• Proven by HyTex who have same type
backoffice
The Software That Manages eBusiness ™
8. Decisions Made
Customer focus
– Personalisation and profiling
– Services functionality should be based on customer
– Solution has to take the highest nominator into account
(Country and customer segment)
– Work with the customer “It is a journey together”
Trust (privacy politics), security (128bit),
Single coherent front end
The easiest company to do business with on
the Internet
The Software That Manages eBusiness ™
9. Decisions Made
CSC workload focus (automation of process)
– No additional work to handle customers
– Look at cost to serve
– Focus on process that could be moved from
CSC to self service.
Small scale pilot quick to scale
– Independent service concept
– If not used turn it off
Real time online - no e-mail or batch solution
The Software That Manages eBusiness ™
10. Decisions Made
Reuse Reuse Reuse
– existing business process
– hardware
We start with B-to-C, but prepare for B-to-B
Build on a home-banking concept
Align with EnergyHouse concept
The Software That Manages eBusiness ™
12. What is Shell’s Online
Service?
Data about Nordcap
Shell’s customers eCommerce interface: ERP/CRM:
Shell's Sales force Websydian Nordcap
with or without WAP (MIIS with NT) (AS/400s)
Customers:
Shell B-to-C,
B-to-B SME
Payment Reseller customer
Anybody module Global LPG Scan
Any portal, European Shell line
i.e. Shell@home Retail station
Shell Customer
Data
Transport portal
eHome
Reseller’s Branded
Data about Products:
Customer Reseller
my customers Card, Fuels, Lubs
LPG
Electricity
Shell reseller All
Data about
me
data about
me
Shell Wood pellets
Service
etc.
Content on www.shell.dk
catalogue
Product
Data about
Data
etc.
Shell’s customers
Shell customer Shell customer Shell staff users
with WAP with internet access
The Software That Manages eBusiness ™
13. What is Shell’s Online
Service? eMetric
- KPIs
Nordcap
ERP/CRM: -Customer behaviour
eCommerce interface:
Websydian Nordcap
(MIIS with NT) (AS/400s) Direct marketing module
- messages
- cross selling
Customers:
- up selling
B-to-C,
- one to one
B-to-B SME
Reseller customer
Global LPG Scan
European Shell line
eCRM logging customer
behaviour
Data
- messages received
- services used
- order process
Products: - etc.
Card, Fuels, Lubs
LPG
Electricity SMS and e-mail
Wood pellets
Shell customer Shell Service
- password
- order confirmation
with internet access etc. - card confirmation
- invoice
- notifications
- etc.
The Software That Manages eBusiness ™
14. Current Web Features for fuels
Shell online supports heating oil and card
Heating Oil
• Check invoices
• Check payment history
(Internet/WAP)
• Change payment terms
The Software That Manages eBusiness ™
15. Current Web Features for fuels
Shell online supports heating oil and card
Heating Oil
• Ordering heating oil:
• Quantity
• Preferred delivery date
• More than one tank
• Price calculation
• Order confirmation online and via e-mail
• Order overview
• Order tracking & tracing
The Software That Manages eBusiness ™
16. Current Web Features for fuels
Shell online supports heating oil and card
Heating Oil
• Shell Line and Degree day customers
only: Information on tank levels,
consumption and contact data
• Card blocking (Internet/WAP)
• Card transactions
• Reseller/commission agent solution
(CSC web-interface to ERP)
The Software That Manages eBusiness ™
17. Truly integrated in real time
•Internet orders for heating oil do not need any
manual processing by Shell personnel since
there is a real time link between the e-
commerce solution and the ERP-system
•The only part that is not real time is the link
between the order processing in the ERP and
the route planning by the truck driver
The Software That Manages eBusiness ™
18. Truly integrated in real time
Internet order to payment process (part 1)
Enter Enter Check price
Customer quantity preferred and
needed delivery date confirm order
Shell e-commerce
interface
Generate
Order Send order to
proposed time Calculate price
Shell AS-400 automaticall OTC* based on
frame of delivery based on list price
system y entered in location of
based on current and rebate
AS-400 customer
date
Continue on next page
* OTC = on truck computer
Source: interviews
The Software That Manages eBusiness ™
19. Truly integrated in real time
Internet order to payment process
(part 2) Check
Customer order Pay invoice
status
all ERP-functions e.g.
Accounts Receivable,
Shell e-commerce General Ledger, Man Info
(MARKIS) and Stocks are
interface updated with the data from
the order
Send order to
Shell AS-400 OTC* based on Update account
system location of info
customer
View new Deliver Print invoice on
Transportation orders on Schedule heating oil location and
*OTC deliveries to send data
contractor to Shell
when log-in locations
Source: interviews
* OTC = on truck computer
The Software That Manages eBusiness ™
20. The RealInterrelation with ERPe-order
World – an
at Dansk Shell
Sunday Dec 3rd 23.40 - Customer orders via
Shell on line services
Sunday Dec 3rd 23.41 - Orders ready to be
transferred to OTC-truck
Sunday Dec 3rd 23.50 - Orders placed on
OTC-truck (time dependent on when truck
calls in for orders)
The Software That Manages eBusiness ™
21. The RealInterrelation with ERPe-order
World – an
at Dansk Shell
Monday Dec 4th 9.18 - Driver delivers order
and hand over invoice to customer
Monday - Tuesday night Dec 4th-5th all ERP-
functions e.g. Accounts Receivable, General
Ledger, Man Info (MARKIS) and Stocks are
updated with the data from the order
No one except the customer and the
truck driver have “touched” the order
The Software That Manages eBusiness ™
Notes de l'éditeur
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL In the end of 1999 Shell began for real to get the internet and the eCommerce possibilities on our map. But how to approach this we were not a new start-up of a dot.com. We decided to get some learning's but where to start. The decision was to start with the less complicated customer and the customer could afford to disappoint, the private consumer. In Scandinavia we have a business model a little deferent from a lot of the Shell companies by having the direct sale to end consumer b-to-b and b-to-c But to offer these customers ? Home-banking is a success in Scandinavia that could be it but where we ready internally and not end up like a lot of the dot.com by not having your house in order. We looked at the business models. Describe the four an in dept Shell-line direct link to the customer
Solution Area Session Title Session Code: LL###LL The idea was conceived in November 1999 in Denmark. Websydian was chosen as a suitable tool to enable e-business with Nordcap. The decision to launch was made in March 2000 after hard work on business case and marketing plan and approval from the European organisation getting the right business sponsors. Adcore was chosen for web design. Websydian generates raw HTML templates to which any layout can be added. SSI was chosen for hosting the application. Development started in April 2000, where consultants from Soft Design developed the Websydian part, while in-house developers make small programs to provide data to the Websydian interface programs. The pilot was launched in Denmark in July 2000. After the launch, two of our in-house developers have been educated in Cool:Plex and Websydian. The reseller solution will mainly be an in-house effort, with support from Soft Design. The pilot was launched in Finland last week (November 2000). The reseller solution, which is currently being developed, will be launched in December 2000. Norway is testing the pilot and will launch as soon as they are done. Sweden is also just starting their testing. When developing the Finnish reseller solution, we are making sure that we can easily adjust it to the B-2-B solution to be first implemented in Norway. No this may not be the case Finland or Denmark
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL Including functionality overview, Where are data, where are functionality, where are business process, where are design placed. Security in the system. System design (over all perspective not technically) Shell's online service (SOS) is the eCommerce interface to Nordcap. Nordcap is the ERP/CRM system for Denmark, Finland, Norway and Sweden. Before SOS, only Shell users had access to the Nordcap through the normal AS/400 client software (5250). After the pilot of SOS, Shell customers have access to specific information and actions in Nordcap through a web server. It is also possible to access certain services through WAP phones. Shortly, Shell resellers in Finland will have full access to the system, removing old manual fax and phone procedures, where Shell staff enters i.e. orders into the system manually. The resellers will enter the orders and access information about their customers themselves. Since the functionality and the layout of SOS are completely separated, future developments can include co-branded sites, where the site is branded by the specific reseller. Furthermore, it will be easy to “plug” the interface into portals like i.e. Shell@home and euroShell Online. As the functionality of SOS is based on a standard web server interface, it can also be possible to add a payment module, making it possible for the customer to pay with his or her creditcard directly on the web. As a separate project, the eCommerce interface can be used to facilitate the needs of Shell’s sales force accessed through WAP or any web browser on the internet.
Solution Area Session Title Session Code: LL###LL Including functionality overview, Where are data, where are functionality, where are business process, where are design placed. Security in the system. System design (over all perspective not technically) Shell's online service (SOS) is the eCommerce interface to Nordcap. Nordcap is the ERP/CRM system for Denmark, Finland, Norway and Sweden. Before SOS, only Shell users had access to the Nordcap through the normal AS/400 client software (5250). After the pilot of SOS, Shell customers have access to specific information and actions in Nordcap through a web server. It is also possible to access certain services through WAP phones. Shortly, Shell resellers in Finland will have full access to the system, removing old manual fax and phone procedures, where Shell staff enters i.e. orders into the system manually. The resellers will enter the orders and access information about their customers themselves. Since the functionality and the layout of SOS are completely separated, future developments can include co-branded sites, where the site is branded by the specific reseller. Furthermore, it will be easy to “plug” the interface into portals like i.e. Shell@home and euroShell Online. As the functionality of SOS is based on a standard web server interface, it can also be possible to add a payment module, making it possible for the customer to pay with his or her creditcard directly on the web. As a separate project, the eCommerce interface can be used to facilitate the needs of Shell’s sales force accessed through WAP or any web browser on the internet.
Solution Area Session Title Session Code: LL###LL Additions Preparation for e-mail confirmation at the moment will be live for the next heating oil session. E-mail confirmation was not in first because the customer can see the order in the order overview right after it has been placed. (benefit of real time integration, the customer can here also follow the status of the order) For degree day-, fix day and self order customer they also have the benefit of tankinformation but not to the same extend as Shell line customers. Degree day customers can also get consumption estimates based on degree days and correct household informations.
Solution Area Session Title Session Code: LL###LL Additions Preparation for e-mail confirmation at the moment will be live for the next heating oil session. E-mail confirmation was not in first because the customer can see the order in the order overview right after it has been placed. (benefit of real time integration, the customer can here also follow the status of the order) For degree day-, fix day and self order customer they also have the benefit of tankinformation but not to the same extend as Shell line customers. Degree day customers can also get consumption estimates based on degree days and correct household informations.
Solution Area Session Title Session Code: LL###LL Additions Preparation for e-mail confirmation at the moment will be live for the next heating oil session. E-mail confirmation was not in first because the customer can see the order in the order overview right after it has been placed. (benefit of real time integration, the customer can here also follow the status of the order) For degree day-, fix day and self order customer they also have the benefit of tankinformation but not to the same extend as Shell line customers. Degree day customers can also get consumption estimates based on degree days and correct household informations.
Solution Area Session Title Session Code: LL###LL
Solution Area Session Title Session Code: LL###LL Comments The system has been set to accept deliveries 30 days forward in time because we know any change in taxation in this time interval and can take these information into the price calculation. If you where not able to do that we would end up need to pay the government tax for the customers. Quantity and delivery day check is one process. The new order module (Launched in Finland) optimise even more the order process for the customer giving him the possibilities to skip the check price, relevant for customer with fix deals, hereby minimising the number of steps for the customer. This has been made based on the learning's from the Danish pilot (customer feedback) and will be roll out to all countries.
Solution Area Session Title Session Code: LL###LL Addition The connection between ERP and OTC truck driver route planning is not real time but will be between 1 minute to 1 day. Urgent delivery orders will go out real time.
Solution Area Session Title Session Code: LL###LL Here are a strait forward eOrder and this it how it should go, no batch no e-mail it is real eBusiness.
Solution Area Session Title Session Code: LL###LL Here are a strait forward eOrder and this it how it should go, no batch no e-mail it is real eBusiness.