Services provided by Convergytics Private Limited Reference: https://convergytics.net/

1. K.LAKSHMI PRAFFULLA
1937040
2MAAPPLIED ECONOMICS
CHRIST UNIVERSITY

3.  Data is used for taking business decisions. Statistics show that within the last 5 years the
‘doing’ of analytics has increased by 48%, but, the use of the analytical solutions to drive
business decisions has increased only by 2%. What this means is that there is a lot of so
called ‘MATH’ work happening without considering how it can be used and then
measured.
 Convergytics as an organization believe in the creation of analytics or business solutions
while keeping a focused view on how the solution will be consumed across business
processes and having a framework for measuring the impact to correct for future actions.
It also believe that a single source of data e.g. Point of Sales data is not the complete truth
about a customer.
 The company has to fuse data from multiple data sources in order to understand a
customer completely. At Convergytics we have frameworks to fuse multiple data sources
like POS, Web browsing data, promotion data, social media data and more at each stage
of Creation, Consumption and Correction which not only helps to understand the
customer better but drives sustainable decision making.

4. VISION AND MISSION
• Vision
Convergytics’ vision is to
enable & empower
organizations to get the
bigger picture of their
businesses through big data.
And in the process to
transform analytics from a
cost-center to a profit-center
by offering high-impact
analytics that deliver value.
• Mission
Our mission is to help
organizations adapt to the
constantly changing market
landscape by going beyond
traditional analytics to make
actionable data-driven
decisions and achieve
decision-driven ROI.

6. WEB
ANALYTICS
BUSINESS
INTELLIGENCE
PRICING
ANALYTICS
MARKETING
ANALYTICS
CRM INSIGHTS
MANAGER

7. BUSINESS INTELLIGENCE
 In today’s era of “Big Data”, where every organization strives to leverage on
Business Intelligence (BI) and Analytics for better decision-making, performing
these functions in a cost-effective and actionable manner is a big challenge.
 Convergytics has taken this challenge head-on by combining its expertise in BI
with proprietary data management frameworks and industry specific data-
models to simplify and improve the speed of data-driven decision-making for
organisations of different types, sizes and industries.
 It is one of the fastest growing BI & Analytics companies and have rich
experience in delivering Data Management and Reporting Solutions to several
leading companies across the globe.
 It provides innovative Business Intelligence solutions for the following
industries: Retail, Media, Telecom, Hi-Tech, Financial Services, CPG &
Manufacturing

8. BI and advanced analytical solutions includes:

9. CRM & MARKETING ANALYTICS
 Digital and social media have caused a paradigm shift in marketing. Traditional
marketing strategies are no longer effective. Hence, organizations are increasing
employing multiple communication & advertising channels. As a result, marketing
analytics has evolved from simple analytical techniques to Bayesian and Neural
network-based modeling to build response and optimization models.
 At Convergytics, we have built such advanced models to implement marketing
programs on multiple data sources (transaction, online, social and others). Thereby,
helping clients achieve improved ROI on their marketing spend.

10.  Convergytics Pricing Analytics enables proactive management of pricing policies
and strategies. It helps you identify comparable business conditions that are most
relevant as well as how different customer segments respond. This empowers you to
fine-tune your pricing strategies and tactics to achieve incremental revenue gains of
several percentage points and guides. Or to arrive at the right pricing that is in-line
with your market positioning and business strategy.

11. Pricing solutions and services