How to Maximize the ROI of Content Marketing Campaigns
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Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
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How to Maximize the ROI of Content Marketing Campaigns
- 1. HOW TO MAXIMIZE THE ROI OF YOUR CONTENT MARKETING @KatContentQueen
- 4. Creative campaigns are an important part of a company’s overall SEO strategy Generate Backlinks Backlinks pointing back to the company homepage influence the overall website ranking in Google for both B2C and B2B search terms. The higher it ranks, the better your site traffic will be. Increase Website Visitors Creative campaigns tend to lead to more social shares and engagement than other forms of marketing. The better and more on-point the campaign, the more traffic we can drive. This helps establish the voice of the brand in the online space and grow the social media following. Why Creative Campaigns?
- 11. Now vs. Then Solar Eclipse Edition @KatContentQueen
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- 27. We couldn’t do it without… Vocus / Cision PressRush CoverageBook ShareMetric Google Suite (Trends, Surveys, Alerts) Canva Ahrefs Moz CoSchedule Headline Analyzer @KatContentQueen
- 28. TAKEAWAYS 1. IDENTIFY goals upfront 2. PRODUCE timely content 3. CREATE google consumer surveys 4. LEVERAGE google trend data 5. PITCH efficiently @KatContentQueen