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AccorHotels EASTERN EUROPE
VISION
9/05/2016
Accor
Group;
52.69%
Aviva
9.94%
Metlife OFE
5.12%
Nationale Nederlanden
OFE
5.19%
Others
27.06%
Shareholders Breakdown*
Name % of shares
ACCOR SA 52.69
AVIVA OFE / AVIVA BZ WBK 9.94
NATIONALE NEDERLANDEN OFE 5.19
AMPLICO OFE / METLIFE OFE 5.12
OTHERS 27.06
TOTAL 100.00
Orbis has been listed on the Warsaw Stock
Exchange and its stocks make up the WSE’s mid-
cap mWIG40 index
since 1997
*As of 28 April, 2016. Based on the official corporate communication
Master License
Agreement
FOR 16 COUNTRIES
2015
2
The Hotel Leader in the Eastern Europe Region
3,800
EMPLOYEES IN OUR HOTELS
108
OPERATING HOTELS
18,800
ROOMS
8
BRANDS FROM LUXURY TO ECONOMY
9
OPERATIONAL COUNTRIES
7
COUNTRIES TO BE DEVELOPED
Significant increase of business scale
thanks to acquisition of AccorHotels operations and new
Master Licence Agreement in Eastern Europe.
7m
guests
3
12New
countries
38
7 050
operating hotels
rooms
operating brands
INCLUDING TWO NEW ONES
6
20years
NEW MASTER LICENCE
AGREEMENT
EUR 142.3 m
PLN 595 m
Organization
already set
integrated business
management structure
introduced in the region
AccorHotels/Orbis Transaction Completed
VALUE
4
Room for
potential development:
 Bosnia and
Herzegovina
 Croatia
 Estonia
 Moldova
 Montenegro
 Serbia
 Slovenia
Already operating
in:
Exlusive Licensor
OF AH BRANDS IN 16 COUNTRIES
 Poland
 Hungary
 Czech Republic
 Romania
 Bulgaria
 Latvia
 Lithuania
 Macedonia
 Slovakia
5
Our Brands Portfolio
108hotels operate under the
following brand names Sofitel, Pullman,
MGallery, Novotel, Mercure, ibis, ibis Styles
and ibis budget.
30
7
30
7
91 hotels in CEE
10 hotels in SEE
7 hotels in the Baltic countries
64
5
2
7
2
1
8
17
2
No. of hotels
1
4
21
33
2
31
7
9
30 hotels
within next 30 months
6
GDP Forecast*
[%] 2016 2017
BULGARIA 1.9 2.0
CZECH REPUBLIC 2.6 2.6
HUNGARY 2.5 2.3
LATVIA 3.3 3.7
LITHUANIA 2.6 3.0
POLAND 3.5 3.6
ROMANIA 3.9 3.4
SLOVAKIA 3.6 3.6
CROATIA 1.0 1.6
SERBIA 1.5 2.0
SLOVENIA 1.8 2.0
Strong, positive trend visible on the hotel
market in the region to be continued
thanks to both business and leisure tourists
number increase
The fastest GDP growths in Europe
Key beneficiaries of the EU funds
Debt significantly lower than average
for the EU countries
Present on the Markets with High Potential
*source: IMF, World Economic Outlook, October 2015
7
Delivering Strong Financial Performance
Key Figures
(2015 YTD)
+8.3%
increase of net sales
to almost EUR 302 m
+59.2%
growth of EBIT
to almost EUR 50.2 m
growth of occupancy
to 69.7%
+1.5%
growth of ARR
to EUR 51,7
+10.6%
growth of RevPAR
to EUR 36
+5.7 p.p.
EBITDAR: EUR 103 m (+11.2%)
EBITDA operating: EUR 79 m (+14.2%)
8
Czech
Republic
More-balanced Business Diversification...
HungaryPoland
Food &
Beverage
Room
revenue
OtherUp & MidscaleEconomy
Other
Countries
63%
22%
8%
7%
80%
20%
67%
27%
6%
by hotel segment by geographical marketby major products and services
Net sales
2015
EUR 302 m
EUR 103 m
EBITDAR
2015 75%
25%
60%
22%
11%
7%
Diversified business structure:
by hotel segments, by products
and services and by geographical
markets
ORBIS 2015 Results
9
...and Stable Mix of Clients Contributed to Solid Performance
41%
60% 65%
41%
59%
40% 35%
59%
Poland Hungary Czech Rep. Other
countries
Business Leisure
Roomnights sold (by business mix)
47%
53%
Orbis Group
ORBIS 2015 Results
10
11
Five Areas of Shareholder Value Generation
Support of
ACCOR
HOTELS
PEOPLE PORTFOLIO
Our diversified brand portfolio, ranging from economy to up-scale
brands, allows us to grow on the underpenetrated markets of EE.
We continue to improve our operations:
▶ Growing RevPAR
▶ Maximising EBITDAR margin.
We allocate capital to most promising markets and brands, which
allows us to sustain dividend payments. We minimise WACC.
We answer the needs of our guests and build our success on
talented employees.
We set trends in CSR actions in the hospitality segment.
We have top expertise in the EE region and benefit from presence in
the global AccorHotels Group.
GROWTH
ACCELERATION
PERFORMANCE
PERFORMANCE
PORTFOLIO
PEOPLE
Support of
ACCOR
HOTELS
GROUP
GROWTH
ACCELERATION
Evolution in Many Areas of Business
Strong effort and dynamism
in F&B activities:New customer centric
organization with very personalized
offer
Partnership
with
D-RAFT
start-up facilitator
Exploring
new business
models
Constant product
improvement
Digital Plan
roll out
well on track
F&B revenues increased by 6.4%* to
nearly EUR 77 m, contributing 27% to
Orbis Group revenues
* 2015 / 2014 pro forma
12
13
Successful Recruitment on LCAH in the Region
800 000
MEMBERS
TODAY
1 000 000
MEMBERS
EXPECTED
BY END OF 2016
30% RR
LCAH Contribution
in 2015
SALES & RM
CLUSTERISATION
MAINTENANCE
BEST PRACTICES
NEW
PAYMENT
SYSTEMS
DATABASE
ANIMATION &
LECLUB
LEVERAGING
SUPPORT
STREAMLINE
F&B ACTIONS
WITH
CONCEPT
ROLLOUT
CAPEX
EXPERTISE
SPREAD OVER
FINANCING
OPTIMIZATION
WE HAVE
THE POWER,
SKILLS &
ENTHUSIASM
TO STRENGTHEN
OUR LEADERSHIP
IN HOSPITALITY
INDUSTRY
IN THE REGION
SALES & RM
CLUSTERISATION
SALES & RM
CLUSTERISATION
RM TOOLS
HARMONIZATION
14
CONTENT STRATEGY
Accorhotels.com is increasing its awareness
BEST GROWTH FOR ACCOR WEB POLAND IN
EUROPE
among highest ROI for mobile campaigns
EUR 1 m
in mobile for Orbis at
the end of the year +
65% vs. LY (and
growing)
REGIONAL SALES STRUCTURE
INTERNATIONAL MICE POSITION
LOL IMPLEMENTATION
in Poland, Hungary & Bulgaria
START OF THE 3 MICROSITES
in Hungarian, Czech & Romanian
ANAIS HOTEL ROLLOUT
in Hungary, Bulgaria & Macedonia 15
The New Players in the Digital World
are Changing the Rules and Disrupting
Standard Value Chains
EXAMPLES
NEW DIGITAL PLAYERS
AGGREGATORS
DISRUPTORS
INNOVATORS
Share in the value
chain
LOW MEDIUM HIGH
Level of
change
LOWMEDIUMHIGH
16
Today,
OUR GOAL IS TO
Stay
Dream Choose Reserve Prepare
ShareReturn
Expand our
hotel excellence
throughout the
Client Journey
17
HAPPY GUESTS COME BACK
Happy Guests
COME BACK
Happy Staff
Happy Guest
18
Orbis SA
ul. Bracka 16, 00-028 Warszawa
www.orbis.pl
Orbis’ strategic partner is ACCORHOTELS
www.accorhotels.com

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Orbis Hotel Group: vision and strategy 8.05.2016

  • 2. Accor Group; 52.69% Aviva 9.94% Metlife OFE 5.12% Nationale Nederlanden OFE 5.19% Others 27.06% Shareholders Breakdown* Name % of shares ACCOR SA 52.69 AVIVA OFE / AVIVA BZ WBK 9.94 NATIONALE NEDERLANDEN OFE 5.19 AMPLICO OFE / METLIFE OFE 5.12 OTHERS 27.06 TOTAL 100.00 Orbis has been listed on the Warsaw Stock Exchange and its stocks make up the WSE’s mid- cap mWIG40 index since 1997 *As of 28 April, 2016. Based on the official corporate communication Master License Agreement FOR 16 COUNTRIES 2015 2
  • 3. The Hotel Leader in the Eastern Europe Region 3,800 EMPLOYEES IN OUR HOTELS 108 OPERATING HOTELS 18,800 ROOMS 8 BRANDS FROM LUXURY TO ECONOMY 9 OPERATIONAL COUNTRIES 7 COUNTRIES TO BE DEVELOPED Significant increase of business scale thanks to acquisition of AccorHotels operations and new Master Licence Agreement in Eastern Europe. 7m guests 3
  • 4. 12New countries 38 7 050 operating hotels rooms operating brands INCLUDING TWO NEW ONES 6 20years NEW MASTER LICENCE AGREEMENT EUR 142.3 m PLN 595 m Organization already set integrated business management structure introduced in the region AccorHotels/Orbis Transaction Completed VALUE 4
  • 5. Room for potential development:  Bosnia and Herzegovina  Croatia  Estonia  Moldova  Montenegro  Serbia  Slovenia Already operating in: Exlusive Licensor OF AH BRANDS IN 16 COUNTRIES  Poland  Hungary  Czech Republic  Romania  Bulgaria  Latvia  Lithuania  Macedonia  Slovakia 5
  • 6. Our Brands Portfolio 108hotels operate under the following brand names Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget. 30 7 30 7 91 hotels in CEE 10 hotels in SEE 7 hotels in the Baltic countries 64 5 2 7 2 1 8 17 2 No. of hotels 1 4 21 33 2 31 7 9 30 hotels within next 30 months 6
  • 7. GDP Forecast* [%] 2016 2017 BULGARIA 1.9 2.0 CZECH REPUBLIC 2.6 2.6 HUNGARY 2.5 2.3 LATVIA 3.3 3.7 LITHUANIA 2.6 3.0 POLAND 3.5 3.6 ROMANIA 3.9 3.4 SLOVAKIA 3.6 3.6 CROATIA 1.0 1.6 SERBIA 1.5 2.0 SLOVENIA 1.8 2.0 Strong, positive trend visible on the hotel market in the region to be continued thanks to both business and leisure tourists number increase The fastest GDP growths in Europe Key beneficiaries of the EU funds Debt significantly lower than average for the EU countries Present on the Markets with High Potential *source: IMF, World Economic Outlook, October 2015 7
  • 8. Delivering Strong Financial Performance Key Figures (2015 YTD) +8.3% increase of net sales to almost EUR 302 m +59.2% growth of EBIT to almost EUR 50.2 m growth of occupancy to 69.7% +1.5% growth of ARR to EUR 51,7 +10.6% growth of RevPAR to EUR 36 +5.7 p.p. EBITDAR: EUR 103 m (+11.2%) EBITDA operating: EUR 79 m (+14.2%) 8
  • 9. Czech Republic More-balanced Business Diversification... HungaryPoland Food & Beverage Room revenue OtherUp & MidscaleEconomy Other Countries 63% 22% 8% 7% 80% 20% 67% 27% 6% by hotel segment by geographical marketby major products and services Net sales 2015 EUR 302 m EUR 103 m EBITDAR 2015 75% 25% 60% 22% 11% 7% Diversified business structure: by hotel segments, by products and services and by geographical markets ORBIS 2015 Results 9
  • 10. ...and Stable Mix of Clients Contributed to Solid Performance 41% 60% 65% 41% 59% 40% 35% 59% Poland Hungary Czech Rep. Other countries Business Leisure Roomnights sold (by business mix) 47% 53% Orbis Group ORBIS 2015 Results 10
  • 11. 11 Five Areas of Shareholder Value Generation Support of ACCOR HOTELS PEOPLE PORTFOLIO Our diversified brand portfolio, ranging from economy to up-scale brands, allows us to grow on the underpenetrated markets of EE. We continue to improve our operations: ▶ Growing RevPAR ▶ Maximising EBITDAR margin. We allocate capital to most promising markets and brands, which allows us to sustain dividend payments. We minimise WACC. We answer the needs of our guests and build our success on talented employees. We set trends in CSR actions in the hospitality segment. We have top expertise in the EE region and benefit from presence in the global AccorHotels Group. GROWTH ACCELERATION PERFORMANCE PERFORMANCE PORTFOLIO PEOPLE Support of ACCOR HOTELS GROUP GROWTH ACCELERATION
  • 12. Evolution in Many Areas of Business Strong effort and dynamism in F&B activities:New customer centric organization with very personalized offer Partnership with D-RAFT start-up facilitator Exploring new business models Constant product improvement Digital Plan roll out well on track F&B revenues increased by 6.4%* to nearly EUR 77 m, contributing 27% to Orbis Group revenues * 2015 / 2014 pro forma 12
  • 13. 13 Successful Recruitment on LCAH in the Region 800 000 MEMBERS TODAY 1 000 000 MEMBERS EXPECTED BY END OF 2016 30% RR LCAH Contribution in 2015
  • 14. SALES & RM CLUSTERISATION MAINTENANCE BEST PRACTICES NEW PAYMENT SYSTEMS DATABASE ANIMATION & LECLUB LEVERAGING SUPPORT STREAMLINE F&B ACTIONS WITH CONCEPT ROLLOUT CAPEX EXPERTISE SPREAD OVER FINANCING OPTIMIZATION WE HAVE THE POWER, SKILLS & ENTHUSIASM TO STRENGTHEN OUR LEADERSHIP IN HOSPITALITY INDUSTRY IN THE REGION SALES & RM CLUSTERISATION SALES & RM CLUSTERISATION RM TOOLS HARMONIZATION 14
  • 15. CONTENT STRATEGY Accorhotels.com is increasing its awareness BEST GROWTH FOR ACCOR WEB POLAND IN EUROPE among highest ROI for mobile campaigns EUR 1 m in mobile for Orbis at the end of the year + 65% vs. LY (and growing) REGIONAL SALES STRUCTURE INTERNATIONAL MICE POSITION LOL IMPLEMENTATION in Poland, Hungary & Bulgaria START OF THE 3 MICROSITES in Hungarian, Czech & Romanian ANAIS HOTEL ROLLOUT in Hungary, Bulgaria & Macedonia 15
  • 16. The New Players in the Digital World are Changing the Rules and Disrupting Standard Value Chains EXAMPLES NEW DIGITAL PLAYERS AGGREGATORS DISRUPTORS INNOVATORS Share in the value chain LOW MEDIUM HIGH Level of change LOWMEDIUMHIGH 16
  • 17. Today, OUR GOAL IS TO Stay Dream Choose Reserve Prepare ShareReturn Expand our hotel excellence throughout the Client Journey 17
  • 18. HAPPY GUESTS COME BACK Happy Guests COME BACK Happy Staff Happy Guest 18
  • 19. Orbis SA ul. Bracka 16, 00-028 Warszawa www.orbis.pl Orbis’ strategic partner is ACCORHOTELS www.accorhotels.com