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Social	
  Good	
  Strategies,	
  LLC	
  
www.SocialGoodStrategies.com	
  
Kate@SocialGoodStrategies.com	
  
(714)	
  206-­‐8995	
  
	
  
	
  
We	
  help	
  our	
  clients	
  be	
  the	
  change	
  they	
  want	
  to	
  see	
  in	
  the	
  world.	
  
	
  
	
  
	
  
	
  
ABOUT	
  US	
  
At	
  Social	
  Good	
  Strategies,	
  we	
  are	
  committed	
  to	
  building	
  a	
  culture	
  of	
  philanthropy	
  in	
  Orange	
  County	
  and	
  
beyond.	
  	
  We	
  are	
  philanthropy	
  advisors	
  working	
  with	
  successful	
  individuals	
  and	
  companies	
  who	
  want	
  to	
  
make	
  a	
  positive	
  social	
  impact	
  in	
  the	
  world.	
  	
  
	
  
OUR	
  CLIENTS	
  
Our	
   clients	
   are	
  successful	
   individuals	
   who	
   want	
   to	
   change	
   their	
  
community,	
   and	
   the	
   world,	
   through	
   their	
   philanthropy.	
   	
   They	
   are	
  
companies	
  who	
  want	
  to	
  make	
  philanthropy	
  part	
  of	
  their	
  mission	
  and	
  their	
  
business;	
  they	
  are	
  busy	
  career	
  professionals	
  who	
  don't	
  have	
  the	
  time	
  to	
  
dedicate	
   to	
   planning	
   and	
   researching	
   effective	
   philanthropic	
  
strategies;	
  and	
  they	
  are	
  successful	
  industry	
  leaders	
  looking	
  for	
  something	
  
to	
   dedicate	
   their	
   life	
   and	
   skills	
   to	
   in	
   retirement.	
   	
  They	
   are	
   busy,	
   but	
  
appreciate	
  the	
  value	
  of	
  strategy	
  both	
  in	
  business	
  and	
  philanthropy.	
  	
  Our	
  
clients	
  want	
  to	
  build	
  a	
  legacy	
  of	
  social	
  change	
  through	
  their	
  work	
  and	
  with	
  
their	
  families.	
  	
  
	
  
PHILANTHROPY	
  ADVISING	
  
As	
  your	
  philanthropy	
  advisors,	
  we	
  explore	
  your	
  values	
  and	
  interests	
  to	
  match	
  them	
  with	
  social	
  causes	
  that	
  
feel	
  interesting,	
  authentic	
  and	
  relevant.	
  	
  We	
  research	
  social	
  issues	
  from	
  all	
  angles	
  by	
  analyzing	
  historical	
  
and	
   political	
   context,	
   organizing	
   site	
   visits	
   and	
   mapping	
   out	
   relevant	
   stakeholders.	
  	
   We	
   develop	
   a	
  
personalized	
  philanthropic	
  strategy	
  for	
  you	
  and	
  connect	
  you	
  to	
  relevant	
  partners	
  that	
  could	
  benefit	
  from	
  
the	
   skills	
   and	
   experience	
   you	
   offer.	
   We	
   work	
   closely	
   with	
   your	
   financial	
   and	
   wealth	
   planners,	
  
PR/communications	
  teams	
  and	
  family	
  to	
  make	
  sure	
  their	
  strategy	
  fits	
  seamlessly	
  with	
  all	
  your	
  business	
  
and	
  your	
  life.	
  	
  We	
  vet	
  nonprofits	
  and	
  track	
  the	
  impact	
  of	
  their	
  giving.	
  We	
  
monitor	
  progress,	
   impact,	
  news	
  and	
   other	
   cause-­‐related	
   developments,	
  
all	
  to	
  ensure	
  your	
  philanthropy	
  is	
  making	
  its	
  intended	
  impact	
  and	
  helping	
  
you	
  to	
  build	
  a	
  legacy	
  of	
  meaningful	
  and	
  effective	
  philanthropy.	
  	
  
	
  
You	
  consult	
  your	
  financial	
  advisors	
  on	
  your	
  traditional	
  investments,	
  with	
  
Social	
   Good	
   Strategies,	
   you	
   can	
   bring	
   the	
   same	
   thought,	
   planning	
   and	
  
expertise	
  to	
  your	
  philanthropic	
  investments.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
“Effective	
  philanthropy	
  
requires	
  a	
  lot	
  of	
  time	
  
and	
  creativity	
  -­‐	
  the	
  same	
  
kind	
  of	
  focus	
  and	
  skills	
  
that	
  building	
  a	
  business	
  
requires.”	
  -­‐Bill	
  Gates	
  
“Billions	
  are	
  wasted	
  on	
  
ineffective	
  philanthropy.	
  
Philanthropy	
  is	
  decades	
  
behind	
  business	
  in	
  
applying	
  rigorous	
  
thinking	
  to	
  the	
  use	
  of	
  
money.”	
  -­‐Dr.	
  Michael	
  
Porter,	
  Harvard	
  Business	
  
School	
  
 
Social	
  Good	
  Strategies,	
  LLC	
  
www.SocialGoodStrategies.com	
  
Kate@SocialGoodStrategies.com	
  
(714)	
  206-­‐8995	
  
	
  
KATHARINE	
  AZAR	
  
Kate	
  Azar	
  is	
  a	
  philanthropy	
  advisor	
  and	
  the	
  Founder	
  and	
  CEO	
  of	
  Social	
  Good	
  
Strategies,	
  LLC.	
  She	
  has	
  worked	
  on	
  social	
  cause	
  initiatives	
  with	
  high	
  profile	
  
individuals,	
  nonprofits,	
  foundations	
  and	
  governments	
  for	
  nearly	
  10	
  years.	
  She	
  
brings	
  passion	
  and	
  expertise	
  to	
  all	
  her	
  clients,	
  which	
  have	
  included	
  Maria	
  
Shriver;	
  Lyn	
  and	
  Norman	
  Lear;	
  The	
  California	
  Endowment;	
  the	
  British	
  Royals,	
  the	
  
Duke	
  and	
  Duchess	
  of	
  Cambridge;	
  Verizon;	
  Dr.	
  Phil	
  and	
  Robin	
  McGraw	
  and	
  many	
  
more.	
  Through	
  this	
  work,	
  Kate	
  has	
  developed	
  a	
  range	
  of	
  strategy	
  and	
  execution	
  
skills	
  in	
  the	
  areas	
  of	
  communications,	
  social	
  media,	
  fundraising,	
  events,	
  press	
  
and	
  public	
  affairs.W	
  
Notable	
  past	
  projects	
  include	
  working	
  with	
  Maria	
  Shriver	
  on	
  the	
  rollout	
  of	
  her	
  latest	
  Shriver	
  Report:	
  A	
  
Woman	
  Pushes	
  Back	
  From	
  the	
  Brink,	
  coordinating	
  the	
  rollout	
  of	
  Lear's	
  climate	
  change	
  film	
  for	
  the	
  opening	
  
of	
  the	
  2014	
  UN	
  Climate	
  Summit,	
  and	
  successfully	
  managing	
  logistics,	
  press	
  and	
  non-­‐profit	
  partnerships	
  for	
  
the	
  Royal	
  Visit	
  of	
  the	
  Duke	
  and	
  Duchess	
  of	
  Cambridge	
  in	
  2011.	
  
Prior	
   to	
   establishing	
   Social	
   Good	
   Strategies,	
   Kate	
   served	
   as	
   an	
   Account	
   Executive	
   at	
   RALLY	
  (formerly	
  
Griffin|Schein),	
  a	
  social	
  cause	
  campaign	
  and	
  communications	
  firm	
  in	
  Los	
  Angeles,	
  as	
  well	
  as	
  Deputy	
  Head	
  
of	
  Press,	
  Policy	
  and	
  Public	
  Affairs	
  for	
  the	
  British	
  Consulate	
  General,	
  Los	
  Angeles.	
  She's	
  held	
  fundraising,	
  
events	
   and	
   program	
   management	
   positions	
   with	
   the	
   US	
   State	
   Department’s	
   Foreign	
   Press	
   Center	
   in	
  
Washington,	
  DC,	
  the	
  UCI	
  Center	
  for	
  Citizen	
  Peacebuilding	
  and	
  the	
  USC	
  Center	
  on	
  Public	
  Diplomacy.	
  	
  
She	
   is	
   also	
   the	
   co-­‐founder	
   of	
  The	
   Olive	
   Tree	
   Initiative,	
  an	
   award-­‐
winning	
   conflict	
   analysis	
   and	
   resolution	
   program	
   that	
   uses	
  
experiential	
  education	
  to	
  equip	
  students	
  and	
  communities	
  with	
  the	
  
training	
   and	
   experiences	
   necessary	
   to	
   better	
   negotiate	
   and	
   solve	
  
conflicts.	
  
Kate	
   has	
   a	
   B.A.	
   in	
   International	
   Studies	
   from	
   the	
   University	
   of	
  
California,	
   Irvine	
   and	
   an	
   M.A.	
   in	
   Public	
   Diplomacy	
   from	
   the	
  
University	
   of	
   Southern	
   California.	
   She	
   was	
   recently	
   nominated	
   for	
  
the	
  OC	
  Business	
  Journal	
  Women	
  in	
  Business	
  Award.	
  	
  
Kate	
  supports	
  many	
  causes	
  but	
  is	
  particularly	
  passionate	
  about	
  global	
  peace,	
  conflict	
  resolution,	
  public	
  
diplomacy,	
  mentoring	
  and	
  women's	
  economic	
  and	
  workplace	
  issues.	
  	
  She	
  still	
  actively	
  supports	
  the	
  Olive	
  
Tree	
   Initiative,	
   she	
   is	
   a	
   committee	
   member	
   of	
   the	
  National	
   Association	
   of	
   Women	
   Business	
  
Owners	
  and	
  sits	
  on	
  the	
  Board	
  of	
  the	
  Center	
  for	
  Regional	
  Engagement.	
  	
  
Kate	
   has	
   given	
   lectures	
   on	
   foreign	
   relations,	
  diplomacy,	
   public	
   relations,	
   advocacy,	
   philanthropy	
   and	
  
career	
  development.	
  To	
  see	
  Kate	
  at	
  one	
  of	
  her	
  upcoming	
  speaking	
  engagements	
  or	
  book	
  her	
  as	
  a	
  speaker	
  
at	
   your	
   university,	
   conference	
   or	
   event,	
  click	
   here.	
   	
   You	
   can	
   connect	
   with	
   Kate,	
   learn	
   more	
   about	
   her	
  
experience	
  and	
  see	
  testimonials	
  of	
  her	
  work	
  at	
  www.linkedin.com/in/kazar.	
  	
  
“Merely	
  writing	
  a	
  check	
  will	
  
not	
  create	
  the	
  change	
  we	
  need	
  
in	
  the	
  world.	
  The	
  world	
  of	
  
philanthropy	
  needs	
  people	
  who	
  
approach	
  each	
  problem	
  with	
  
sustainable,	
  long-­‐term	
  
solutions.”	
  -­‐	
  Melissa	
  Beck,	
  CEO,	
  
Big	
  Brother	
  Big	
  Sister	
  OC	
  
 
Social	
  Good	
  Strategies,	
  LLC	
  
www.SocialGoodStrategies.com	
  
Kate@SocialGoodStrategies.com	
  
(714)	
  206-­‐8995	
  
PHILANTHROPY	
  ADVISING	
  
	
  
We	
  help	
  our	
  clients	
  make	
  a	
  real	
  and	
  tangible	
  philanthropic	
  impact	
  through:	
  
	
  
• CAUSE	
  EXPLORATION	
  
• Assessment	
  of	
  Past	
  Giving	
  
• Vision	
  &	
  Values	
  Assessment	
  	
  
• Skills	
  &	
  Resources	
  Evaluation	
  
• Engagement	
  Assessment	
  
• Defining	
  Charitable	
  Goals	
  
• Donor	
  Legacy	
  Statement	
  
• Creating	
  a	
  Vision	
  for	
  Your	
  Philanthropy	
  
• Mission	
  Statements	
  
• Goal	
  Setting	
  
• Metric	
  Setting	
  
• FINDING	
  YOUR	
  IDEAL	
  CAUSE	
  	
  
• Issue	
  Exploration/	
  Landscape	
  /	
  Stakeholder	
  Analysis	
  
o Issue	
  briefing	
  /	
  Salons	
  
• Mission	
  Matching	
  
• Non-­‐Profit	
  Evaluation	
  (Qualitative	
  &	
  Quantitative	
  Analysis)	
  
o Program,	
  financial,	
  reputational	
  and	
  impact	
  assessment	
  
• Site	
  Visits	
  /	
  Field	
  Trips	
  /	
  Events	
  /	
  Conferences	
  
• Network	
  Building	
  /	
  Strategic	
  Relationship	
  Management	
  
• PHILANTHROPIC	
  STRATEGY	
  
• Personal/Family	
  Giving	
  Plan/Strategy	
  
• Corporate	
  Philanthropy	
  
• Joint	
  Consultation	
  With	
  Your	
  Financial	
  Advising	
  Team	
  
• Joint	
  Consultation	
  With	
  Your	
  Communications	
  And	
  Marketing	
  Teams	
  
• Advisement	
  On	
  Direct	
  Giving,	
  Starting	
  A	
  Nonprofit	
  Or	
  Foundation	
  
• Advisory	
  Board	
  Development	
  
• Manage	
  Incoming	
  Requests/Appeals	
  
• Direct	
  Giving,	
  Start	
  A	
  Foundation,	
  Etc.	
  
	
  
IMPACT:	
  MONITORING	
  &	
  EVALUATION	
  
• Grantee	
  Communication	
  
• Grantee	
  Evaluation	
  &	
  Monitoring/	
  ROI	
  Analysis	
  (Qualitative	
  &	
  Quantitative)	
  
• Giving	
  Plan/Strategy	
  Evaluation	
  	
  
• Tell	
  The	
  Story	
  Of	
  Your	
  Impact/	
  Communications	
  Strategy	
  
	
  
“Charity	
  is	
  just	
  writing	
  checks	
  and	
  not	
  being	
  engaged.	
  Philanthropy,	
  to	
  me,	
  is	
  being	
  engaged,	
  not	
  only	
  with	
  your	
  resources	
  
but	
  getting	
  people	
  and	
  yourself	
  really	
  involved	
  and	
  doing	
  things	
  that	
  haven't	
  been	
  done	
  before.”	
  -­‐Eli	
  Broad	
  

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About Social Good Strategies

  • 1.   Social  Good  Strategies,  LLC   www.SocialGoodStrategies.com   Kate@SocialGoodStrategies.com   (714)  206-­‐8995       We  help  our  clients  be  the  change  they  want  to  see  in  the  world.           ABOUT  US   At  Social  Good  Strategies,  we  are  committed  to  building  a  culture  of  philanthropy  in  Orange  County  and   beyond.    We  are  philanthropy  advisors  working  with  successful  individuals  and  companies  who  want  to   make  a  positive  social  impact  in  the  world.       OUR  CLIENTS   Our   clients   are  successful   individuals   who   want   to   change   their   community,   and   the   world,   through   their   philanthropy.     They   are   companies  who  want  to  make  philanthropy  part  of  their  mission  and  their   business;  they  are  busy  career  professionals  who  don't  have  the  time  to   dedicate   to   planning   and   researching   effective   philanthropic   strategies;  and  they  are  successful  industry  leaders  looking  for  something   to   dedicate   their   life   and   skills   to   in   retirement.    They   are   busy,   but   appreciate  the  value  of  strategy  both  in  business  and  philanthropy.    Our   clients  want  to  build  a  legacy  of  social  change  through  their  work  and  with   their  families.       PHILANTHROPY  ADVISING   As  your  philanthropy  advisors,  we  explore  your  values  and  interests  to  match  them  with  social  causes  that   feel  interesting,  authentic  and  relevant.    We  research  social  issues  from  all  angles  by  analyzing  historical   and   political   context,   organizing   site   visits   and   mapping   out   relevant   stakeholders.     We   develop   a   personalized  philanthropic  strategy  for  you  and  connect  you  to  relevant  partners  that  could  benefit  from   the   skills   and   experience   you   offer.   We   work   closely   with   your   financial   and   wealth   planners,   PR/communications  teams  and  family  to  make  sure  their  strategy  fits  seamlessly  with  all  your  business   and  your  life.    We  vet  nonprofits  and  track  the  impact  of  their  giving.  We   monitor  progress,   impact,  news  and   other   cause-­‐related   developments,   all  to  ensure  your  philanthropy  is  making  its  intended  impact  and  helping   you  to  build  a  legacy  of  meaningful  and  effective  philanthropy.       You  consult  your  financial  advisors  on  your  traditional  investments,  with   Social   Good   Strategies,   you   can   bring   the   same   thought,   planning   and   expertise  to  your  philanthropic  investments.                 “Effective  philanthropy   requires  a  lot  of  time   and  creativity  -­‐  the  same   kind  of  focus  and  skills   that  building  a  business   requires.”  -­‐Bill  Gates   “Billions  are  wasted  on   ineffective  philanthropy.   Philanthropy  is  decades   behind  business  in   applying  rigorous   thinking  to  the  use  of   money.”  -­‐Dr.  Michael   Porter,  Harvard  Business   School  
  • 2.   Social  Good  Strategies,  LLC   www.SocialGoodStrategies.com   Kate@SocialGoodStrategies.com   (714)  206-­‐8995     KATHARINE  AZAR   Kate  Azar  is  a  philanthropy  advisor  and  the  Founder  and  CEO  of  Social  Good   Strategies,  LLC.  She  has  worked  on  social  cause  initiatives  with  high  profile   individuals,  nonprofits,  foundations  and  governments  for  nearly  10  years.  She   brings  passion  and  expertise  to  all  her  clients,  which  have  included  Maria   Shriver;  Lyn  and  Norman  Lear;  The  California  Endowment;  the  British  Royals,  the   Duke  and  Duchess  of  Cambridge;  Verizon;  Dr.  Phil  and  Robin  McGraw  and  many   more.  Through  this  work,  Kate  has  developed  a  range  of  strategy  and  execution   skills  in  the  areas  of  communications,  social  media,  fundraising,  events,  press   and  public  affairs.W   Notable  past  projects  include  working  with  Maria  Shriver  on  the  rollout  of  her  latest  Shriver  Report:  A   Woman  Pushes  Back  From  the  Brink,  coordinating  the  rollout  of  Lear's  climate  change  film  for  the  opening   of  the  2014  UN  Climate  Summit,  and  successfully  managing  logistics,  press  and  non-­‐profit  partnerships  for   the  Royal  Visit  of  the  Duke  and  Duchess  of  Cambridge  in  2011.   Prior   to   establishing   Social   Good   Strategies,   Kate   served   as   an   Account   Executive   at   RALLY  (formerly   Griffin|Schein),  a  social  cause  campaign  and  communications  firm  in  Los  Angeles,  as  well  as  Deputy  Head   of  Press,  Policy  and  Public  Affairs  for  the  British  Consulate  General,  Los  Angeles.  She's  held  fundraising,   events   and   program   management   positions   with   the   US   State   Department’s   Foreign   Press   Center   in   Washington,  DC,  the  UCI  Center  for  Citizen  Peacebuilding  and  the  USC  Center  on  Public  Diplomacy.     She   is   also   the   co-­‐founder   of  The   Olive   Tree   Initiative,  an   award-­‐ winning   conflict   analysis   and   resolution   program   that   uses   experiential  education  to  equip  students  and  communities  with  the   training   and   experiences   necessary   to   better   negotiate   and   solve   conflicts.   Kate   has   a   B.A.   in   International   Studies   from   the   University   of   California,   Irvine   and   an   M.A.   in   Public   Diplomacy   from   the   University   of   Southern   California.   She   was   recently   nominated   for   the  OC  Business  Journal  Women  in  Business  Award.     Kate  supports  many  causes  but  is  particularly  passionate  about  global  peace,  conflict  resolution,  public   diplomacy,  mentoring  and  women's  economic  and  workplace  issues.    She  still  actively  supports  the  Olive   Tree   Initiative,   she   is   a   committee   member   of   the  National   Association   of   Women   Business   Owners  and  sits  on  the  Board  of  the  Center  for  Regional  Engagement.     Kate   has   given   lectures   on   foreign   relations,  diplomacy,   public   relations,   advocacy,   philanthropy   and   career  development.  To  see  Kate  at  one  of  her  upcoming  speaking  engagements  or  book  her  as  a  speaker   at   your   university,   conference   or   event,  click   here.     You   can   connect   with   Kate,   learn   more   about   her   experience  and  see  testimonials  of  her  work  at  www.linkedin.com/in/kazar.     “Merely  writing  a  check  will   not  create  the  change  we  need   in  the  world.  The  world  of   philanthropy  needs  people  who   approach  each  problem  with   sustainable,  long-­‐term   solutions.”  -­‐  Melissa  Beck,  CEO,   Big  Brother  Big  Sister  OC  
  • 3.   Social  Good  Strategies,  LLC   www.SocialGoodStrategies.com   Kate@SocialGoodStrategies.com   (714)  206-­‐8995   PHILANTHROPY  ADVISING     We  help  our  clients  make  a  real  and  tangible  philanthropic  impact  through:     • CAUSE  EXPLORATION   • Assessment  of  Past  Giving   • Vision  &  Values  Assessment     • Skills  &  Resources  Evaluation   • Engagement  Assessment   • Defining  Charitable  Goals   • Donor  Legacy  Statement   • Creating  a  Vision  for  Your  Philanthropy   • Mission  Statements   • Goal  Setting   • Metric  Setting   • FINDING  YOUR  IDEAL  CAUSE     • Issue  Exploration/  Landscape  /  Stakeholder  Analysis   o Issue  briefing  /  Salons   • Mission  Matching   • Non-­‐Profit  Evaluation  (Qualitative  &  Quantitative  Analysis)   o Program,  financial,  reputational  and  impact  assessment   • Site  Visits  /  Field  Trips  /  Events  /  Conferences   • Network  Building  /  Strategic  Relationship  Management   • PHILANTHROPIC  STRATEGY   • Personal/Family  Giving  Plan/Strategy   • Corporate  Philanthropy   • Joint  Consultation  With  Your  Financial  Advising  Team   • Joint  Consultation  With  Your  Communications  And  Marketing  Teams   • Advisement  On  Direct  Giving,  Starting  A  Nonprofit  Or  Foundation   • Advisory  Board  Development   • Manage  Incoming  Requests/Appeals   • Direct  Giving,  Start  A  Foundation,  Etc.     IMPACT:  MONITORING  &  EVALUATION   • Grantee  Communication   • Grantee  Evaluation  &  Monitoring/  ROI  Analysis  (Qualitative  &  Quantitative)   • Giving  Plan/Strategy  Evaluation     • Tell  The  Story  Of  Your  Impact/  Communications  Strategy     “Charity  is  just  writing  checks  and  not  being  engaged.  Philanthropy,  to  me,  is  being  engaged,  not  only  with  your  resources   but  getting  people  and  yourself  really  involved  and  doing  things  that  haven't  been  done  before.”  -­‐Eli  Broad