2. Brand Advertising
• is the most common type of advertising
which promotes the brand to its target
market and aims to have a long term
identity and image in the minds of the
consumers.
3. Direct-Response Advertising
• a direct way of advertising to the target
consumers through the use of
mail, telephone, e-mail or text message.
10. Directory Advertising
• shows a list of companies, products or
services together with their addresses and
contact information. (Most popular
example: Yellow Pages)