This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.

1. GOOD & BAD
ADVERTISEMENTS
(According to my standards)
Assignment:
Advertising Principles & Practices

2. GOOD PRINT ADS

3. This is an Anti-
Smoking Advocacy
Ad. This is a good ad
for me because it is
appealing and
creative. And I easily
catch its simple yet
strong message
which is; If you don’t
want to die, then
stop smoking.

4. This is also a good one because a laptop as light as paper is
something that I would really like to have. So the ad is
successful in convincing me that the laptop is uniquely light.
This may be exaggerated but in a creative way.

5. The Ad is simple but realistic. Realistic but its
beautiful. Because of that it is able to carry its
purpose which is to promote the beauty of the
Philippines.

6. BAD PRINT ADS

7. YUCK. This ad is
suppose to be a meat
advertisement ,
FOOD. But I believe
that nobody would
like to eat after
seeing a pig chopping
itself .
If this is a Food
Advertisement then
the ad should win
the appetite of the
people, not lose it.

8. This ad (though it may not mean it), conveys a
message that women are weak that they cannot
open a cap of Ketchup Bottle so they made it
easier so women can now open it. How Nice.

9. OUCH. The message is the Burger is extremely Big
that you will have to open your mouth as big as much
as possible . But why does it have to be in such a very
painful illustration? Now it’s a discouragement for
people not to eat big burgers because this can happen
to them.

10. GOOD TV ADS

12. Hooray for Today
• I like this because the concept is very
positive and inspiring. I believe that the
message is; if you want to start your day
right then begin @ Mcdonald’s.
• The ad doesn’t just advertise Mcdo but
being positive in life. 

14. Magnum Gold
• Now the message is that the Ice Cream
which is gold is worth all the effort and all
the danger the characters faced. That is
how precious it is like real gold bars.
• I like it because it is so cool, very
creative and captivating. In less than a
minute they were able to tell a whole
story and made it appear like a very
exciting action movie trailer.

16. The Classic:
Coke ko to!
• This is one of the best Philippine TV ads
for me. It is because I witnessed how
many people were influenced by this
commercial. It was not easily forgotten
unlike the others.
• It simply shows that the Ad is very
effective in catching the attention of the
audience and is very remarkable.

17. BAD TV ADS

19. Wow Ulam
• The message it conveys to me is you have
to eat wow ulam and you will become
gorgeous like Coco Martin.
• This ad is unhealthy in my opinion
because it somehow creates a negative
self-image for the audience. It makes
people think less of themselves so they
would rather be another and a “Better”
person than themselves.

21. Pepsi
• In my opinion, it is funny but it doesn’t have
any sense at all.
• It doesn’t give emphasis to the Pepsi
drink but rather to its can tab. And when
you come to think of it, other Soda cans have
it so it doesn’t make it uniquely for Pepsi.
• And children may try it.
• Maybe they should give more emphasis to
the quality of the drink rather than to the can
tab.

23. Biolink
• This ad promotes that white skin is
better than darker skin.
• And it says that you can completely hide
your natural color using this soap. Again,
negative self-image. They make people
think that they should hide what they truly
are.
• They should just stop making people think
that white skin is better.