Contenu connexe Similaire à Kate Frost Inc & Comcast Sarasota Digital Presentation (20) Plus de Kate Frost Inc. (7) Kate Frost Inc & Comcast Sarasota Digital Presentation2. Copyright 2012 © Kain Automotive Inc.
ABOUT
Kate Frost
Facebook.com/katefrostinc
Twitter.com/katefrost_inc
YouTube.com/katefrostinc
LinkedIn.com/katefrostinc
Phone/Text: 407.760.8072
kate@katefrostinc.com
#KateFrostInc
3. Copyright 2012 © Kain Automotive Inc.
TAKE AWAYS
#Trending – Cover the most significant changes impacting
consumer behavior and purchasing.
Digital Approach – How is digital advertising impacting
budgets and allocation of ad dollars.
What’s Next – A look in to the future and predictions about
what’s on the horizon.
7. Copyright 2012 © Kain Automotive Inc.
THE SALES FUNNEL
ISN’T REALLY A FUNNEL ANYMORE
9. Copyright 2012 © Kain Automotive Inc.
“Digital marketing is the most
important form of advertising and
should be treated as such.”
-Kate Frost
15. Copyright 2012 © Kain Automotive Inc.
9 months to reach
100 million users
YEARS TO REACH
RADIO 38 years
TV 13 years
INTERNET 4 years
50 MILLION USERS
16. Copyright 2012 © Kain Automotive Inc.
For a complete guide and source list visit moz.com
18. Copyright 2012 © Kain Automotive Inc.
Media Mix Station/Publication/Description New Used
Mail Blasts AAG Animation Software $470
650,000 Trade In e-mail blast $400
$870 $0
Print Bill Board Millenia Location $1,444
Sub-total Print $1,444 $0
Other Charges Disney Magazine Months $660
Water Mark Magazine ends Dec 14 $440
Sub-total Electronic $1,100 $0
Digital Social Media $300 $300
Auto Alert $1,334
Auto Trader $500 $2,348
Automotive solutions $728
AVA $1,300
Call source $499
Car Fax $500
Car Gurus $750
Cars.com $1,425
Dealer Rater $239
Dealereprocess Website $648 $648
Edmunds .com $311
E-Lead Prospect Follow up calls $500 $500
E-lead Virtual BDC call center $850
Get Auto App $159
- Infiniti 3rd party $1,487
Intice, (plus re-targeting) $1,400
PPC Marketing Gotcha $5,000 $2,000
25. Copyright 2012 © Kain Automotive Inc.
Peter Shankman
facebook.com/petershankman
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