Kate Frost owner of Kate Frost Inc. shares 5 steps on how to be an Insta-Hit on Instagram at the 22nd Digital Dealer conference in Tampa, FL. For more information visit www.katefrostinc.com.

1. TURN YOUR INSTAGRAM INTO
AN INSTA-HIT IN 5 STEPS
Full Name I Company I Job Title I Email
Kate Frost I Kate Frost Inc I Owner (duh!) I kate@katefrostinc.com

2. @POLISHEDDIGITAL
BRANDS WE WORK WITH:
• @palladiobeauty
• @rickys_nyc
• @tantowel
• @pureabbaproducts
• @pocbeauty
• @eboost
• @zenagenhair
• @colordesignhair
• @creativebrushes

4. @RICKYS_NYC

5. @COLOUREDRAINE
CHERRY BLOSSOM LIPSTICK
SOLD ALL 2,500 UNITS IN LESS THAN 24 HRS
(that’s a $42,500 pay day!)

6. A beauty retailer
with 25 locations
in NYC & FL
Doesn’t spend
any money on
traditional
advertising
I took over their
social media in
August 2014
with 3k
followers; grown
organically; no
money spent
More than 25
locations in
the US
Spending
several million
on traditional
advertising
Have their
own emoji
and still not
killing it on
Insta
#INSTA-SUCCESS

7. • Increase your visibility, audience size and post
engagement on Instagram.
• Show you free tools and kick-ass apps to help you take
better pictures and more interesting content.
• Provide step-by-step directions along with some helpful
do’s and don’ts to make you look like pro.
• Show you Instagram insights & advertising
OBJECTIVES

8. • In 2012, Facebook bought Instagram for $1B.
• 600M+ active monthly users; more than 80M photos &
videos are shared every day
• Millennials & mobile – 1 out of every 5 mobile moments is
spent on Facebook/Instagram
• Audience engagement is higher than any other social
media platform
• SunTrust analysts predict Instagram will generate about
$3.5 billion in revenue this year
#THEDEETS

9. 1. FREQUENCY
IF CONTENT IS
KING,
CONSISTENCY IS
QUEEN

10. 1. FREQUENCY
The only thing you’re going to get by posting 4x a month on
Instagram is a point on your OEM digital bundle.

11. 2. CONTENT
DO
Use real pictures of
real people & real
product.
If it’s a graphic, make
it a funny meme.
DON’T
Post banners you’d
put on your
homepage.
Use stock images with
no background.

12. DO: use real photos.

13. DON’T post ads
unless you’re advertising
DO use relatable
memes

14. Get your grid right.
You have 9 squares that you’ll
be judged by.

15. A Color Story Boomerang Lumyer
VISUALS that POP
(and the apps you need to make them pop)

16. 3. #HASHTAGS
THINK OF THESE AS YOUR
GOOGLE KEYWORDS…
THEY’RE HOW PEOPLE FIND YOU
#SO #USE #ALL #THIRTY

17. Now’s not the time to be coy;
load up.
#prius – 219,051 posts
#letsgoplaces – 174,051 posts
#toyota – 9,073,657 posts
#toyotaprius – 19,798 posts
#HASHTAGS

19. #HASHTAGS
• Create a #hashtag for your brand and
use it in your profile and every post
• Use that hashtag in all your marketing,
so regardless of social platform you can
connect with your customers
• Keep an ongoing list of #hashtags in
your phone so you can copy & paste

20. Copy & paste these as a
comment on your account;
not in the original post.
Pro-Tip

22. @katefrost_i
PERSONAL BUSINESS
4. DON’T MAKE IT PERSONAL

23. *You have to be an admin on your
Facebook page in order to switch to
a business profile.
*The “switch” will allow you to push
your Instagram posts to your
business Facebook page.
Previously, they would only post to
your personal account.
MAKE THE SWITCH
<GO TO SETTINGS / SWITCH TO BUSINESS PROFILE>

24. @katefrost_i
CHECK YOUR INSIGHTS

25. IMPRESSIONS:
The total number of
times your post has
been seen.
REACH:
The number of unique
accounts that have seen
your post.
PROFILE VIEWS:
The number of times
your profile was
viewed.

26. SEE WHAT CONTENT
GETS THE MOST ENGAGEMENT

27. WHO FOLLOWS YOU & THE
BEST TIME TO POST

28. 5. ADVERTISE, PROMOTE, BOOST

29. GET YOURSELF OUT THERE
* You can ‘Promote’ a post directly in
Instagram or in Facebook Ads Manager.
* Your Facebook ad will automatically
appear on Instagram unless you de-select
it as an option.
* Conversion is more difficult on
Instagram, but not impossible. Branding
messages do very well.

30. BONUS TIPS
• The only hyperlink on Instagram is in your profile. Don’t add
bit.ly links in your description. Refer them to “link in bio”.
• Hashtags in comments don’t work / aren’t tracked if you’re not
the administrator on the page.
• Only use a Repost app if you want to repost a video. If it’s a
photo, screeenshot it, tag the brand in the photo and add “RP
@from account” as part of the comment.
• Use multiple photos feature to show interior & exterior shots
• Like, follow, comment – repeat.

31. Suggested Resources
• Follow @instagram for the latest updates.
• Follow other brands and people that you deem insta-
successful and mimic what they’re doing (bonus points if you
look outside of automotive).
• Befriend a millennial or 8 year old for continued learning.
• Questions? Email me kate@katefrostinc.com

32. Action Items
1. Create your branded #hashtag & post regularly
2. Download the suggested apps and take killer photos & videos
3. Develop your hashtag list
4. Switch to a business profile & check your insights
5. Connect your IG account to your FB account and advertise