I prepared this presentation on behalf of OMD Think Fresh – an internal festival of ideas and knowledge around the concept – 'The Future is Now'.

1. SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while

3. Life as a profile: ‘KateKendall’

4. The other me @ Marketing magazine & Marketingmag.com.au

6. Delicious tag cloud http://www.wordle.net/create

9. And the longevity of social media is?

10. All in the latest viral http://socialnomics.net

11. Basically… http://www.gapingvoid.com

12. It doesn’t even have to be about marketing

13. Social media is ‘tool city’

14. Grading http://twitter.grader.com/

15. Grading http://twitterscore.net/

16. Efficiency & Tracking http://hootsuite.com/index.php

17. Efficiency & Tracking http://www.twaitter.com/Default.aspx

18. Efficiency & Tracking http://twitterfeed.com/

19. Efficiency & Tracking http://cotweet.com/

20. Monitoring http://www.whostalkin.com/ http://www.socialmention.com/

22. Twitter Research

23. Twitter Research

24. Engagement http://www.engagementdb.com

25. Anti brand-jacking http://knowem.com/

28. What have people been doing?

29. The good

30. The good

32. The bad

33. And, the ugly

36. Integration with other media is the key to social media’s success