A recent resume of Kate Rolston, CEO and founder of Real Savvy Media who sold they award-winning brand "Real Savvy Moms" to Disney Interactive Media. Since the sale, Kate has been consulting with dozens CEOs, new media executives and entrepreneurs. A forward-thinking, entrepreneurial business executive with 20+ years of success in sales and marketing for pioneering media offerings. Expertise in new ventures, product development and closing business deals. Digital Strategist with Strong Video Expertise. Available for consulting, digital strategy and business development opportunities. Thank you! K8

1. Kate Rolston
Digital Strategist
A forward-thinking, entrepreneurial business
executive with 20+ years of success in sales and
marketing for pioneering media offerings.
Expertise in new ventures, product
development and closing business deals.
Digital Strategist with Strong Video Expertise
2012 ~ 2013 Revenue and Content Strategy
In 2012, I played an instrumental role in the strategy, planning and
development of KnowMore.tv which was NPN Media’s first
consumer brand and a multi-platform media property available
‘On-Air, Online and On-the-Go.’ The first of a family of properties,
we strategically focused on the lucrative Health and Wellness
space leveraging our expertise in Women’s Health and Mom’s
media. Having set the stage, I recently moved into a sales-
marketing leadership role where I currently run the NY office, and
train and manage a small team of sales executives.
Real Savvy Media, Inc., the company I launched in 2005, where I
created an award-winning, half-hour TV show consisting of short
segments and branded entertainment opportunities, sold its major
brand “Real Savvy Moms” to Disney Interactive Media in 2010. So
for ‘Know More’, I recommended a similar model of creating an
original TV series that drives TV viewers online and enables the
re-purposing of TV content for online consumption.
The website at www.knowmore.tv is an interactive consumer hub
built to inform, educate and motivate visitors with a community,
tools, and top quality content in the form of articles and video on a
variety of health and wellness topics.
Short form videos “Know More Moments” are syndicated to TV
news stations, healthcare offices and hundreds of websites
offering premium advertising solutions positioned around relevant
premium video content.

2. The websites both reflect
women’s love of high-quality
magazines with great content
and photography. These visually
stimulating websites also provide
informative, credible, consumer-
friendly articles complimented by
highly engaging short videos.
Integer metus.
The revenue models were
based on display ads, video pre- Lorem.
rolls & over-lays, newsletter and
byline
custom content sponsorships [Name]
where videos are also syndicated
to a vast online audience via in-
banner and in stream players.
Brands choose from a vertical
channel of comScore rated sites
such as Health and Wellness,
Beauty, Parenting or they can
create their own custom channel
of sites. Layering Purchase Data
targeting, Retargeting and
Contextual targeting, these video
solutions enable brands to reach
their target audience effectively,
delivering high engagement,
maximizing their ROI and
gauging their campaign success
precisely.
Video is also distributed in
newsletters and via a Digital
Out-Of-Home Network in
doctors’ offices, retail and
airports, reaching women
wherever and whenever they
need it most.
2

3. Recommendations
Lee Bogner
e-Commerce. Social Media. Analytics. Strategist. Digital CIO-CMO
Kate Rolston is a consummate sales and marketing professional
…at Real Savvy Media, she led our emerging online video
production and distribution company’s vision, business and market
development – taking us into the big leagues by leveraging her
strong experience steeped in television, live entertainment, and
recorded video.
Maryam Myika Day
Executive Producer - Epiphany 3 Films Senior Integrated Producer
(Freelance) Social Media Specialist
“ Kate is an outstanding leader and qualified visionary. Her work
has set the bar for new media in the Mommy demographic. It was a
joy to work for her as well as an education. Kate is smart, energetic,
savvy and experienced. I would certainly work for her again.”
Thank you for your interest. Cheers!
Kate Rolston
Contact Info:
61, Frog Hollow Rd
Califon NJ-07830 Email: KathrynRolston@me.com
Cell: 917-523-8701
Twitter: SavvyKate
Skype: katerolston
LinkedIn: http://www.linkedin.com/in/katerolston