Feeding the Social Media Monster
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This presentation covers different ways to conquer updating multiple social media platforms while considering a social media marketing plan. Feeding the Social Media Monster is a presentation by Kate Salyers, owner of Your Social Status: Social Media & Internet Marketing. www.yoursocialstatus.com
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Feeding the Social Media Monster
- 1. Get Social with Your Social Status yoursocialstatus.com Your Social Status @YourSoclStatus Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.com Copyright 2012 Your Social Status. All Rights Reserved. by Kate Salyers | Your Social Status: Social Media & Internet Marketing
- 2. About Me Copyright 2012 Your Social Status. All Rights Reserved.
- 3. Today’s Agenda M-Multi-Task Learn How to Multi-Task with Social Media O-Online Reputation Management Keep Your Rep In Check N-Now I’m In the Know Learn Where to Find the Good Stuff S-Socialize Wisely Mind Your Netiquette T-Tips Get some “Monster” tips! E-Establish Authority Be the Social Media Leader in Your Industry R-Regroup Consider ROI, Business Plan, Readjustments Copyright 2012 Your Social Status. All Rights Reserved.
- 4. Copyright 2012 Your Social Status. All Rights Reserved.
- 5. “M” – Multi-Task •Do We Even Want To? •What Are the Benefits? •How to Do It Right •http://www.tweetdeck.com •http://www.hootsuite.com •http://www.twhirl.org Copyright 2012 Your Social Status. All Rights Reserved.
- 6. “O” – Online Reputation Mgmt What Is A Digital Reputation? Why Should You Care? Reflects Who You Are Current Position Future Position Family & Friends Search Engines Social Media Heavy Weights Copyright 2012 Your Social Status. All Rights Reserved.
- 7. “N”- Now I’m In the Know Research Attend Seminars Take Notice Review Plan Not Always A Fit Copyright 2012 Your Social Status. All Rights Reserved.
- 8. “S”- Socialize Wisely •Know What You’re Doing •Know What Platforms Fit •Know When to Get Out Copyright 2012 Your Social Status. All Rights Reserved.
- 9. “T”- Tips Tips 1. How to save time? 2. How to increase your reach? 3. How to stay on top of your sites? 4. Where to go to stay informed? Copyright 2012 Your Social Status. All Rights Reserved.
- 10. “E”- Establish Authority •Send •Receive •Reply •Initiate •Participate Copyright 2012 Your Social Status. All Rights Reserved.
- 11. “R”- Regroup •ROI •Research •Regroup •Revise •Reassess Copyright 2012 Your Social Status. All Rights Reserved.
- 12. Review M-Multi-Task Learn How to Multi-Task with Social Media O-Online Reputation Management Keep Your Rep In Check N-Now I’m In the Know Learn Where to Find the Good Stuff S-Socialize Wisely Mind Your Netiquette T-Trends Keeping Up with the Latest Social Media Trends E-Establish Authority Be the Social Media Leader in Your Industry R-Regroup Consider ROI, Business Plan, Readjustments Copyright 2012 Your Social Status. All Rights Reserved.
- 13. Get Social with Your Social Status yoursocialstatus.com Your Social Status @YourSoclStatus Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.com by Kate Salyers Your Social Status: Copyright 2012 Your Social Social Media & Internet Marketing Status. All Rights Reserved.
Notes de l'éditeur
- Do we want to multitask?-Set aside time each week-Assign someone or spread it out -Make sure message fits all platformsWhat are the benefits?-Quick posts-Consistent message
- How I see Me, how others see me and how I want other to see meWeight with search enginesWeight that Facebook, Twitter, YouTube, LinkedIn & Others holds
- ResearchAttendTake NoticeReviewNot A Fit
- Know what getting in to research social media marketing plansKnow what fits research competition and platforms themselvesKnow when to get out set a standard for getting out
- How to save time? Schedule messagesHow to increase your reach? Look at website and social media analyticsHow to stay on top of your sites? Have e-mail notifications onWhere to go? Mashable, LinkedIn, Social Media Examiner, Website Magazine
- Send Start sending messages that show your industry knowledgeReceive When you receive a message, like, mention, tag be sure to take notice. Be aware of what others are sayingReply If mentioned, liked, tagged or messaged, be sure to replyInitiate Share information that might help others in your industry or might inform your customersParticipate Seek out groups (LinkedIn) and answer questions or add useful information
- Roi look at results based on marketing plan goalsResearch look at competition, things change quickly in social mediaRegroup look at your strategy, all platforms involved and make sure everything is in orderRevise adjust your marketing plan/goals to fit new needsReassess revisit the analytics on a 30/60/90 day schedule