Managing Your Digital Reputation

1. Get Social with Your Social Status yoursocialstatus.com Your Social Status @YourSoclStatu s Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.co m by Kate Salyers Your Social Status: Copyright 2011 Your Social Social Media & Internet Status. All Rights Reserved. Marketing

3. Reputation “A man can get a reputation from very small things.” -Sophocles, Inachos Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

6. Social Media Is Unavoidable Daily News Conversation On-line & Off-line Who’s Talking? Social Media’s Influence Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

7. Your Digital Reputation What is a digital reputation? Who does a digital reputation apply to? Why should I care? Who cares? What should I look for? How do I manage it? How do I prevent it? How do I maintain it? Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

9. What Is A Digital Reputation What Is A Digital Reputation? How I See Me How Others See Me How I Want Others to See Me Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

10. Who Does It Apply To? Who Does A Digital Reputation Apply To? Everyone On-line & Off-line Individuals Companies Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

11. Why Should I Care? Why Should I Care? Why Shouldn’t You Current Position Future Position Family & Friends Facebook, Twitter, Google+, Linke dIn & YouTube What Weight Do They Each Hold with Google, Bing and Yahoo Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

13. Who Cares? Each year, Jobvite publishes the industry barometer on how employers use social networks to recruit. •89% will recruit in social networks this year •55% will spend more on social recruiting •64% use 2 or more networks for recruiting •78% expect increased competition for hires Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

14. What Should I Look For? What Should I Look For? Photos Videos Posts Groups Brand Likes Events Private Information Religious/Political Affiliation Sites You Are Not Active On Any Negative Associations Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

15. How Do I Manage It? How Do I Manage It? Damage Control Research Correct Respond Keeping Profile Private Become Friends with Boss and/or Co-workers Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

16. How Do I Prevent It? Prevention Google/Yahoo! Alerts Monitor Blogs (Technorati) RSS To Track Brands When It Starts Facebook Timeline Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

17. How Do I Maintain It? How Do I Maintain It? Conduct Monthly Profile Audits Participate Influence Engage Build A Network Copyright 2011 www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status. Status s All Rights Reserved.

Managing Your Digital Reputation

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