I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.

1. LET'S TALK DIGITAL:
MARKETING STRATEGIES TO
GET YOU NOTICED & INSPIRE
YOUR CUSTOMERS TO TAKE
ACTION
Kate Volman, Host, Content Creator & Marketing Strategist
Let’s connect @KateVolman
kate volman

4. (radio ads, Yellow Pages and direct mail) to $50,000 on inbound marketing. Traffic to w

5. Grew sales by $50,000/month by reaching out to bloggers.
Sales jumped by 50% in four months

7. b71f7fb
YOU CAN DO
ANYTHING, BUT
YOU CAN’T DO
EVERYTHING.
- David Allen

8. THE GOAL IS TO…
• Increase monthly revenue by $10,000.
• Collect 5,000 qualified prospect email addresses by X date.
• Generate 10 quality leader per month through Facebook.
• Increase the lifetime value of my current clients by X%.

9. 5 STRATEGIES TO
CREATE A DIGITAL
MARKETING PLAN FOR
YOUR BUSINESS.

10. STEP 1: BUILD A STICKY WEBSITE
• Simplify Your Message (what problem are you solving?)
• What is the visitor’s next step?
• Strong calls to action.
• Live chat.
• Contact info (are you including channels you aren’t on?)

13. A PRETTY WEBSITE IS
JUST THE BEGINNING.

14. STEP 2: CREATE USEFUL CONTENT.

15. DO YOU HAVE A BLOG?

16. OPTIMIZE YOUR CONTENT TO GET FOUND
• We don’t have to guess. Use data.
• Use Keyword planner
• What are people searching for?
• Identify the keywords.
• Identify keyword phrases.

17. EXAMPLE: LOCAL GYM
• Best gyms delray beach
• Personal trainer delray beach
• Fitness Classes delray beach
• Benefits of hiring a personal trainer
• Do I need to hire a personal trainer to lose weight?
• Are group fitness classes better than a trainer?

18. OPTIMIZE YOUR CONTENT TO GET FOUND
• Buzzsumo.
• Find other popular
articles in your industry.
• Answer FAQs.

19. WHERE TO SHARE
YOUR CONTENT SO
IT GETS FOUND.
• Your Website
• Social media
• LinkedIn - status updates & articles
• Medium
• Reddit
• HARO
• Online publications in your industry
• Guest Post on other websites

20. • Hire a writer (Upwork, Scripted, etc.)
• Videos
• Podcasts
• Infographics
• Stories through testimonials
NOT A
BLOGGER?

22. #3 GET SOCIAL

23. BECOME A BETTER
STORYTELLER.

24. ARE YOU CREATING CONTENT WORTH
SHARING?

25. ARE YOU CREATING CONTENT WORTH
SHARING?

26. ARE YOU CREATING HELPFUL CONTENT?
Movehub

27. LIGHTS, CAMERA…ACTION?

28. BE A CONTENT CURATOR
AND CREATOR.

29. HOW CAN YOU
WOW
YOUR CUSTOMERS?

30. CREATE. SHARE. ENGAGE.
• Listen & Respond.
• Comment on posts. Keep the
conversation going.
• Quality vs. Quantity.
• Be human.
• Improve customer service &
retention.

32. CREATE COMMUNITY.

33. CREATE LOYALTY.

34. MAKE THE MOST OF YOUR
ADVERTISING DOLLARS.

35. FACEBOOK ADVERTISING
• Targeted page likes.
• Boosted posts to fans or targeted
audience.
• Custom audience ads to current
email list.
• Sweepstakes
• Retargeting
• Promote Events

36. YOUR BUYER’S JOURNEY

37. STEP #4: E-MAIL MARKETING
• Email is nearly 40 times better than Facebook and Twitter at acquiring
customers. (McKinsey & Company)
• Using marketing automation can increase conversion rates by over 50%.
(Aberdeen Group)
• The two biggest factors influencing open rates are the organization the email is
from (64%) and the subject line (47%). (Chadwick Martin Bailey)
• Companies using email to nurture leads generate 50% more sales-ready leads
and at 33% lower cost. And nurtured leads, on average, produce a 20%
increase in sales opportunities compared to non-nurtured leads. (Hubspot)
• Create strong campaigns with helpful information.

38. • Always be building your list.
• Social media.
• Email automation.
• Create strong campaigns with helpful
information.

39. • Introduction
• Be helpful
• Segment your lists
EMAIL
AUTORESPONDER
SERIES

40. EMAIL MARKETING
PLATFORMS
• MailChimp
• Aweber
• Infusionsoft
• Constant Contact
• iContact

41. STEP #5: GET CREATIVE. TEST.
• Start writing articles and publish on LinkedIn.
• Commit to writing blogs consistently.
• Commit to doing weekly videos.
• Test Facebook ads.
• Start a private Facebook or LinkedIn Group.

42. STOP SHINY APP
SYNDROME. IT’S A
THING.

43. A FEW GREAT TOOLS/APPS
• Create social media images - Canva
• Schedule social media posts - Hootsuite, Buffer
• Create images easily - Canva
• CoSchedule (integrates blogs and social media)
• MemeGenerator
• Create images - Pablo (through Buffer)
• Team collaboration/project management - Trello
• Facebook Sweepstakes - woobox.com
• twitter.com/search

44. WOULD YOU LIKE TO DO ME A FAVOR?
almarketing presentation @KateVolman. Excited to watch your @GoDaddy videos. #sm
uch great #smallbusiness #marketing tips @KateVolman. Looking forward to @convinc
for making #digitalmarketing fun @KateVolman. Can’t wait to watch your @GoDaddy v

45. LET’S RECAP.
1
2
3
BUILD A STICK WEBSITE
CREATE HELPFUL CONTENT
GET SOCIAL
4 EMAIL MARKETING
5 GET CREATIVE & TEST

46. YOU’RE
AWESOME. LET’S
CONNECT.
GO TO:
KATEVOLMAN.COM/LETSCONNECT
kate volman