1. KATHE R. FALLS
22655 Foster Creek Court
Zachary, LA 70791 kathefalls22655@gmail.com Tel: 225.788.1665
OBJECTIVE
Award-winning, results-oriented, leader seeking executive marketing/management position
EXPERIENCE & SKILLS
Marketing Expertise
Marketed two states for economic development
Employed strategic marketing to identify 563 potential qualified foreign investors for Louisiana
Experienced public speaker with audiences of up to 500 attendees
Managed dozens of Governor-level special events in more than 10 countries
Arranged 100+ events including seminars, media roundtables, missions, sponsor receptions, VIP meals
Designated to handle media interviews (print, radio and television)
Edited press releases, articles and marketing materials
Managed sponsorships and fundraising, accomplishing 100% of goal for each event
Conceived LED’s first international journalist’s familiarization tour to Louisiana
Managerial & Budget Experience
Critical member of the leadership team led Georgia to become the 11th largest exporting state and a top ten
state for foreign direct investment
Managed programs and services that resulted in 15,562 sales leads and business intelligence resulting in 300
deals valued at $38.5 million, per year
Selected to manage pilot programs and strategic initiatives requiring critical thinking and problem-solving
Coached, trained and evaluated 20 staff and contractors, setting higher performance standards and
marketing objectives, improved efficiencies, eliminated redundancies and streamlined processes
Discontinued programs and contracts which did not meet goals and results
Reinvigorated and managed board of directors
Developed simplified results measures and messaging which were critical in maintaining $2.1 million budget
Wrote and implemented federal grants totaling $2 million
Business Consultation, Development & Strategic Planning
Created an alliance of competitor organizations to build the nation’s first federal-state U.S. Export Assistance
Center
Developed and maintained relationships, resulting in approximately 30% new clients per year
Researched and analyzed economic data and trends to emphasize competitive advantages and create
country- and industry-specific marketing plans
Leveraged internal and external partners and corporations to accomplish objectives
EMPLOYMENT HISTORY
Louisiana Economic Development (LED), Baton Rouge, Louisiana 2014 – 2016
Executive Director, International Commerce
Georgia Department of Economic Development, Atlanta, Georgia 1984 – 2014
Deputy Commissioner, International Trade
Other positions held: Division Director, Director, Trade Specialist, Manager of In-State Programs; Consultant
Nationally recruited from job for position in Louisiana
AWARDS
2014 Presidential E-star for Export Service presented by the U.S. Secretary of Commerce
2011 Governor’s International Individual of the Year
2007 Presidential E-star presented by President George W. Bush
INTERNATIONAL EXPERIENCE
Business travel to 30+ countries in Europe, Asia, Africa, North, Central and South America and Middle East
2. Kathe R. Falls
Page Two Tel: 225.788.1665
PROFESSIONAL AFFILIATIONS
Louisiana District Export Council, New Orleans, LA (2016 – present)
Intergovernmental Policy Advisory Committee, U.S. Trade Representative, Washington, DC (2010 – 2016)
State International Development Organizations, Washington, D.C. (Board Member, President, 2004 –2014)
Appalachian Regional Commission Export Trade Advisory Council, Washington, D.C. (2005 – 2014)
Atlanta District Export Council, Atlanta, GA (Vice Chair, 2006 – 2014)
SEUS Japan, (Secretary, State Coordinator, 2009 – 2014)
SEUS Canadian Provinces (State Coordinator, 2009 – 2014)
Regional Leaders Summit (State Coordinator, 2008 – 2014)
Trade and Transportation Advisory Council, Federal Reserve Bank of Atlanta, Atlanta, GA (2008 – 2010)
Southern Growth Policies Board, Southern Global Strategies Council (2010)
EDUCATION
Auburn University, Auburn, Alabama
Bachelor of Arts, Foreign Language (Spanish) – International Trade
