2. WE’RE YOUR AFTER-WORK RUNNING PARTNER, YOUR
BUDDY FROM THE BAR AND YOUR SURE BET FOR A
BACKSTAGE PASS. WE TAUGHT YOU HOW TO PLAY Wii,
AND WE PLANNED THAT FLASH STUNT YOU SAW IN TIMES
OR TRAFALGAR SQUARE LAST WEEK. MAYBE YOU HAVEN’T
HEARD OUR NAME, BUT YOU’VE MET US BEFORE.*
* WE GO EVERYWHERE YOU GO.
3. We’re for real. That means we’re for building
real connections with the right consumers. We’re
for getting excited and creating brand experiences
that get consumers excited, too. We’re for using
digital, retail and any other method, medium,
tool and tactic that lets us reach consumers in
an authentic way. Most of all, we’re for being
passionate in all we do.
4. WE’RE EXPERTS AT ENGAGEMENT. USING A STRATEGY
ROOTED IN CONSUMER INSIGHT, WE DEVELOP WHAT
WE CALL A MARKETING ECOSYSTEM TO ENGAGE
PEOPLE VIA EVERY CHANNEL YOU CAN IMAGINE, BOTH
ONLINE AND IN PERSON.*
* WE’RE A PRETTY ENGAGING GROUP.
COMMUNITY
SOCIAL MEDIA | VIDEO |
DIGITAL SOLUTIONS
EVENT | STUNT | RETAIL
LIVE ONLINE
5. WE CREATE 70,000 EXPERIENCES A YEAR. WE HAVE 300
FULL-TIME EMPLOYEES AND 6,600 BRAND AMBASSADORS.
WE OPERATE 42 FIELD OFFICES, HAVE 6 FULL-SERVICE
OFFICES IN NY, CHI, SF, LA, CINCINNATI AND LONDON, AND
EXECUTE EVENTS IN 9 COUNTRIES AND 2 HEMISPHERES.*
* WE RUN A LOT OF NUMBERS.
6. “…Few agencies know the Gen Y consumer like this one does, and the Nike
and Diageo accounts show the true power of MKTG INC — on-site, online,
engaging and transaction-based. Thousands of field marketers around the
country drill global brands into the local soil, and the result is sales-pumping,
experience-thumping connections. Keep it up, kids. You’re. Crushing. It.”
“Our business has evolved tremendously over the last 20 years –we really
integrate digital and events, both retail on premise as well as off-premise retail
activations through pop-up stores. Its really integrated marketing capability
and competency – whereas before it was much more tactically driven.”
Charlie Horsey interviewed for
Six Questions video segment (March)
Source: Marketoonist.com
“Dr. Dre has succeeded
in gatecrashing the London
2012 Olympics.”
“One of the great marketing campaigns
from the 2012 Olympics didn’t come
from an official sponsor. It came from a
headphone brand called Beats by Dr. Dre.”
“It’s not a sponsor, but the rapper’s
headphone range was perhaps the biggest
winner of this year’s Games given the
amount of attention it generated through a
clever ambush stunt.”
“Athletes sport not-an-Olympic
Sponsor Beats by Dre—branded,
british-themed headphones [that]
are too tempting not to wear.”
“Marketers need to adjust to the current landscape, not the other way around.
It’s puzzling to me that even after we’ve watched the decline of the record
industry and publishing companies, and are starting to see the same with TV,
industry rule-makers don’t seem to see the need to adapt technology rather
than restrict it. Shunning and regulating technology and social media haven’t
worked in the past and surely will not in the future.”Charlie Horsey’s August byline “#Rule40: How Olympic
Sponsorship Rules Failed, And What It Means For Marketing
MKTG INC IN THE NEWS
“Tuning Out Olympic Edict”
7. OVER THE PAST 20 YEARS WE’VE DEVELOPED A CUSTOMIZED
APPROACH THAT BLENDS VISION, EXPERTISE AND SERVICE.
FROM CONSUMERS TO INTERNAL AUDIENCES, WE’RE WITH
EVERY ONE OF OUR CLIENTS EVERY STEP OF THE WAY.*
* WE HELP BIG BRANDS ACT SMALL.
STEP 1.
IMAGINE
STEP 2.
CREATE
STEP 3.
AMPLIFY
STEP 4.
ANALYZE
Research
Insight
Strategy
Concepting
Branding
Design
Production
Digital Solutions
Content
Social Media
Mobile
Retail
Video
Print
Point-Of-Sale
Community Building
Advocacy
Word-Of-Mouth
Social Media
ROI
Measurement
Analytics
Optimization
8. WE CREATE 10 MINUTE FLASH STUNTS, 10 MONTH
MOBILE TOURS AND EVERYTHING IN BETWEEN. IF YOU’RE A
CONSUMER, WE’LL FIND A WAY TO ENGAGE YOU.*
* WE’VE SEEN MORE ENGAGEMENTS THAN TIFFANY’S… WHO HAPPENS TO BE ONE OF OUR CLIENTS.
Social Media
Websites
Apps
Video
Blogs
Surveys
Ambassadorship
Community Mentorship
Influencer Activations
Mobile Tours
On-Campus Experiences
Pop-up Stores
Campaigns
Product Launches
PR Stunts
Sampling
Concerts
Meetings & Conferences
Consumer & Customer Networks
ENGAGE
DIGITAL
ENGAGE
SOCIAL
ENGAGE
RETAIL
ENGAGE
SPECTACLE
9. WE’RE KNOWN FOR OUR LARGE-SCALE NETWORKS.
OUR GLOBAL INFRASTRUCTURE ALLOWS US TO ACTIVATE
GLOBAL PROGRAMS AND DISTRIBUTE OUR INNOVATIVE
CONTENT FAR AND WIDE.*
* WE’VE GOT IT ALL MAPPED OUT.
ARIZONA
AUSTIN
BUFFALO
CHICAGO
CINCINNATI
CLEVELAND
COLORADO
COLUMBUS
CONNECTICUT
DELAWARE
DALLAS
GEORGIA
HOUSTON
INDIANA
IOWA
JACKSONVILLE
KANSAS CITY
LOS ANGELES
LOUISANA
MARYLAND
MASSACHUSETTS
MIAMI
MICHIGAN
MINNESOTA
NEW JERSEY
NEVADA
NEW YORK CITY
ORLANDO
PHILADELPHIA
PITTSBURGH
RHODE ISLAND
SACRAMENTO
SAN ANTONIO
SAN DIEGO
SAN FRANCISCO
SOUTH CAROLINA
ST. LOUIS
SYRACUSE
TAMPA
WASHINGTON D.C.
WISCONSIN
LONDON
10. WE THINK OF OURSELVES AS INTERNATIONAL SPORTS
FIGURES. THAT’S BECAUSE OUR STAFF HAS EXPERTISE
IN DEVELOPING EVERYTHING FROM STRATEGY
TO EXECUTION FOR SOME OF THE BIGGEST SPORTING
EVENTS ON EARTH.*
* WE GO FOR THE GOLD EVERY TIME.
SUPERBOWL FORMULA 1 WORLD CUP OLYMPICS NCAA FINAL FOUR
11. * WE HANG WITH THE COOL KIDS.
SOME OF THE WORLD’S BEST AND BIGGEST BRANDS
RELY ON US TO COME UP WITH SMART SOLUTIONS TO
THEIR MARKETPLACE CHALLENGES.*
12. 21 YEAR RELATIONSHIP*
Represent full portfolio: 27 brands, including Johnnie Walker, Smirnoff, Captain Morgan
Execute thousands of events annually
3 divisions: client services, field activation and brand ambassadors
On/off premise, national tours, celebrity events, sponsorship marketing
Manage master ambassadors and a national (ft/pt) elite corps of 3,500 dedicated
promotional spokespeople
34% consumer conversion
* 13 YEARS UNDER CURRENT DIAGEO CONTRACT.
14. 9 YEAR RELATIONSHIP
Represent categories of running, soccer, football, basketball, sport culture
– Brand strategy, creative development, national grassroots programming,
athlete appearances and licensed retailing
Manage US and UK activations of global initiatives
– Partner with regional headquarters in NY, LA and Chicago
Over 20,000 runners trained and over 70,000 shoe trials
Designed and executed notable programs such as Nike Human Race, FIFA World
Cup and UEFA European championships, Nike World Basketball Festival, Nike Run
Club and 4 years of NIKEiD and Nike Bowery Stadium pop-up activations
17. 11 YEAR RELATIONSHIP
Work with full portfolio of products
– Launched 7 Nintendo brands: Wii, Nintendo DS, Nintendo DSi, Nintendo DSi XL,
Nintendo 3DS, Nintendo 3DS XL, Wii U
Develop national consumer experiential programs
– Campaign strategic planning and consumer research
Develop and produce Holiday Mall Tour, Nintendo’s largest experiential program,
since the launch of Wii in 2006
Millions of consumer demos nationwide each year
Consumer experiential programs could feature over 20 software titles at a time
19. 10 YEAR RELATIONSHIP
When it comes to advocacy, we’re not bossy. We let consumers tell us what they care about,
not the other way around. And we know how to make what they tell us, talkable.
And “talkable” means creating meaningful, resonant and disruptive experiences that make
consumers compelled to advocate for your brand. P&G’s Tremor is a community of 700,000 highly
engaged women with whom we mine for reasons to care (advocacy) and reasons to share (talk).
Agency of Record for Tremor & Orgullosa; won 2 gold and 3 silver Addy Awards in the last three
years for Ford, Starkist, Pampers and Barilla.
– Research
– Concept + creative development
– Diffusion plan
– Execution — digital, dtc’s, in-home parties, blogger outreach, experiential
– 40-60 programs annually
21. 5 YEAR RELATIONSHIP
Launched Google Fiber in Kansas city in 2012. Client relationship continues to extend to
programs for other divisions within the company.
– Google for Educators: User training
– Google Double Click: Meetings/conferences
– YouTube at Comic Con: Event experience
– Google Fiber: Program in Kansas City
– Google Wallet: Brand design and strategy
– Google Chrome: Airport lending program
23. 3 YEAR RELATIONSHIP
Launched the brand’s first dedicated retail space in SoHo New York
– The original 3 month pop-up was extended for 5 years
– Named one of the season’s best by the NY Post, the pop-up garnered over half a million dollars
in sales in its first two months alone
Created a media sensation with the Beats activation at the London 2012 Olympic Games
Activated a range of high-profile international brand experiences linked to Coachella, the Pretty Sweet skate
documentary, the Colors campaign launch, the music industry, the Tampa Pro skateboard weekend and SXSW
26. NFL SHOP AT DRAFT
NFL approached MKTG INC due to our extensive pop-up retail experience and
long-standing relationship with Nike
NFL Shop at Draft was the leagues first NYC retail experience in New York City
and marked the launch of their relationship with new partners Nike and New Era
Consumers enjoyed unique programming throughout April 2012 leading up to the draft
MKTG INC handled the store’s strategy, partner integration, merchandising plan,
staffing, retail management, inventory control and opening ceremonies
The NFL Shop at Draft saw over 175,000 visitors and over 1,000 press hits
NY Post named it one of the holiday season’s best pop-ups
NFL SHOP AT DRAFT
29. KEEPING THE BEAT
Beats by Dre asked us to carry a torch for the brand at the 2012 Summer Olympics in London.
Their aim was to promote the new Beats Color Campaign at the Games despite not being an official sponsor.
Given how strict the London Organizing Committee was about cracking down on outside brands, this would
be one tough landing to stick.
Since we couldn’t get into the Games, we got the athletes to come to us. We took over Shoreditch
House, a members-only club, and turned it into a haven where Olympians could relax while still being treated
like stars. The space included stations for athletes to test out new Beats headphones, photo booths where
they could snap pictures with the products, and a chill vibe that kept people coming back night after night.
It’s no exaggeration to say that thousands of athletes came to our Beats space. While only a handful left
London with a medal, we made sure that just about every single one went home with a pair of headphones.
The buzzed-about space got notice from the Huffington Post, the Guardian, AdAge and too many other media
outlets to count. Even the BBC noted how prevalent Beats headphones were at the Games, saying they
helped Olympic swimmers “get in the zone.” Even the Russian judge would’ve given us a 10.
BEATS 2012 SUMMER OLYMPICS POP-UP
33. BEATS 2012 SUMMER OLYMPICS POP-UP
Source: Marketoonist.com
MEDIA COVERAGE
One of the great marketing
campaigns from the 2012
Olympics didn’t come from
an official sponsor. It came
from a headphone brand called
Beats by Dr. Dre.
—The Marketoonist
Dr. Dre has succeeded in
gatecrashing the London
2012 Olympics.
—The Guardian
It’s not a sponsor, but the
rapper’s headphone range was
perhaps the biggest winner
of this year’s Games given the
amount of attention it generated
through a clever ambush stunt.
—MarketingWeek
Athletes sport not-an-Olympic
Sponsor Beats by Dre—
branded, british-themed
headphones [that] are too
tempting not to wear.
—AdAge
34. THE POWER OF THE PRONOUN
Don’t fix what ain’t broke, that’s our motto. So when Nintendo
asked us to help them build buzz and promote trial around the
Wii U, their first home gaming console since the Wii 6 years prior,
we thought we’d start where we always had — at the mall.
We got the Wii U into the hands of players ages 6 to 49 by
launching it at our hugely popular annual activation, the Nintendo
Holiday Mall. For six years, the Holiday Mall has been touring
26 malls over the course of 27 days, giving excited
consumers a chance to meet their favorite Nintendo characters
and try a broad selection of games and gaming consoles firsthand.
In 2012 that included the brand-new Wii U.
The enormously popular launch drew big attention, making a social
media splash that included a front-page mention on Reddit and
nearly 26,000 videos on YouTube. Wii did it, and so can U.
NINTENDO Wii U HOLIDAY PROGRAM
36. ARE YOU READY FOR SOME FOOTBALL GEAR?
In October 2012, Nike and the NFL signed a new agreement giving Nike the exclusive
rights to make NFL jerseys and sideline gear, to begin just before the NFL Draft in New
York. They needed a big splash to announce the new partnership — something as big as the
Draft itself.
What’s bigger than a celebrity football game — right in the middle of Times Square?
Not much, except maybe the big job of building it. We custom built a fully functional football
field right on Broadway and 42nd, including turf, stands, sidelines, Jumbotrons, a tricked-out
locker room and custom Nike branding.
Our Broadway Bowls kicked off with training drills for local high school athletes, who then
settled into their VIP seats to watch a pregame show complete with dancers, a marching
band, a national anthem performance and Kevin Frazier and Angier Martinez as hosts.
Our big Broadway debut reached more than 100,000 consumers, including 250
ticketed attendees and celebrity players such as Ronnie Lott, Mark Sanchez, Jadakiss
and Justin Tuck. Talk about a big win.
NIKE BROADWAY BOWL
41. SAY IT CLOUD, SAY IT PROUD
One of the world’s biggest brands was venturing into new territory—releasing
computer hardware: the Chromebook
Adding to the challenge didn’t stop there, the product featured new technology—a
cloud-based OS system which consumers would need to try in order to buy
We chose to launch in places where consumers are on-the-go like airports and hotels
Through a partnership with Virgin America and the Ace Hotel, we created a
Chromebook Lending Library
How did the Chromebook fare in the air? 13,000 airline passengers and 2,200 hotel
guests borrowed the Chromebooks
GOOGLE CHROME
42. PHOTO COURTESY OF VIRGIN AMERICA PHOTO COURTESY OF VIRGIN AMERICA
GOOGLE CHROME
43. PHOTO COURTESY OF VIRGIN AMERICA PHOTO COURTESY OF VIRGIN AMERICA
GOOGLE CHROME
44. PHOTO COURTESY OF VIRGIN AMERICA PHOTO COURTESY OF VIRGIN AMERICA
GOOGLE CHROME
45. BIG BUSINESS, BIG HEART
FedEx wanted to reach Gen Y in a big way; our suggestion—act small
We created a hyper-localized test program that allowed FedEx to engage the world’s
future decision makers—small business owners
We connected Austin, TX Gen Y small business owners through a microsite and networking
events, gave them the tools to succeed (like social media training and an advice blog) and
then allowed them to share their stories online for a chance to win a FedEx grant, thereby
inspiring the next generation of FedEx fans
The results were enough to prompt FedEx to take the program to more markets:
– 44,000 unique site visits
– 130,000 page views
– 6,000 votes
FEDEX FEDEX + ME
48. A JOURNEY BEGUN WITH A SINGLE SIP
The scotch category was in serious decline. Diageo tasked MKTG INC with reaching and
retaining new, young-adult drinkers
Our solution was a multi-media, 15-city experiential tour that gives target consumers
the opportunity to sample each of the five marques in the company of their friends—all while
being both educated and entertained and giving each marque its own appropriate occasion
and perfect serve
Results: Unprecedented in the category as the program has mentored more than 750,000
target consumers since ‘91. In that time, Johnnie Walker has tripled volume
while the category has lost 50%
The program was so successful it spawned a Holiday Pop-Up store in SoHo where
target consumers could escape from the holiday madness and share a Johnnie Walker
with their friends
DIAGEO JOHNNIE WALKER HOUSE OF WALKER
52. P&G TREMOR | Online Communities / Advocacy
BOUNCE DRYER BAR
Research shows most consumers forget about their dryer sheets before they start the machine
and even after the laundry is out, leaving most people finding dryer sheets stuck to the side the
machine weeks later
We put an end to that with Tremor’s “Stick it and Forget it” campaign to launch the new Bounce
Dryer Bar which sticks to the side of the dryer and works for months before it needs
to be replaced
The program allowed key consumers to try the product before it was available in stores and after
sampling they could rate it and share their opinions with other consumers
So did the campaign help the product stick?
– An hour after the sample opportunity began, 5,000 bars were gone
– The pre-sale site had more than 49,000 click-thrus
– Results show a preliminary win of 15% between test and control markets for sales
P&G BOUNCE DRYER BAR
54. FACE TIME 2.0
Riding high from an initial tour which resulted in 500,000 local media impressions
Ex Award for Best Mobile Marketing Program, Clinique tasked MKTG INC with
reaching and engaging the younger demographic once again
The 2010 Fresh Faces Tour utilized a mobile marketing experience, visited college campuses
and retail locations across the US, where young consumers were treated to a beauty
consultation, photo shoot and entertainment including a live DJ, on-site blogging and
interactive video
We learned from the previous year that students wanted to learn more about working
at Clinique or having a career in beauty so in 2010 we offered the chance to become a
summer intern and created a career panel discussion hosted by Clinique top brass
Beauty and Success! The tour delivered 20% more consumer interactions from
2009 and reached over 4,000 consumers
CLINIQUE FRESH FACES TOUR
