1. Net Income indicator
Cash Flow indicator
Q1 Q2 Q3 Q4 Q1 Q2
Unit Volume 3900 3900 3900 7800 7800 7800
Unit Price $20 $20 $20 $20 $20 $20
Cost per Unit Sold $0.03 $0.03 $0.03 $0.03 $0.03 $0.03
Gross Sales $78,000 $78,000 $78,000 $156,000 $156,000 $156,000
(Cost of Goods Sold) $117.00 $117.00 $117.00 $234.00 $234.00 $234.00
(Commission Percentage) 15% 15% 15% 15% 15% 15%
Net Sales $66,201 $66,201 $66,201 $132,401 $132,401 $132,401
Unit Volume 2730 2730 2730 5460 5460 5460
Unit Price $3 $3 $3 $4 $4 $4
Cost per Unit Sold $1 $1 $1 $1 $1 $1
Gross Sales $8,190 $8,190 $8,190 $19,110 $21,840 $21,840
Year Two
Sales Projections
Year One
Ticket Sales
Beverages

2. (Cost of Goods Sold) $2,730 $2,730 $2,730 $5,460 $5,460 $5,460
(Commission Percentage) 0% 0% 0% 0% 0% 0%
Net Sales $5,460 $5,460 $5,460 $13,650 $16,380 $16,380
Unit Volume 1170 1170 1170 2340 2340 2340
Unit Price $15 $15 $15 $15 $15 $18
Cost per Unit Sold $3.25 $3.25 $3.25 $3.25 $3.25 $3.25
Gross Sales $17,550 $17,550 $17,550 $35,100 $35,100 $42,120
(Cost of Goods Sold) $3,803 $3,803 $3,803 $7,605 $7,605 $7,605
(Commission Percentage) 50% 50% 50% 50% 50% 50%
Net Sales $6,874 $6,874 $6,874 $13,748 $13,748 $17,258
Total Unit Volume 7,800 7,800 7,800 15,600 15,600 15,600
Total Gross Sales $103,740 $103,740 $103,740 $210,210 $212,940 $219,960
(Total Cost of Goods Sold) $6,650 $6,650 $6,650 $13,299 $13,299 $13,299
(Total Commissions Paid) $18,556 $18,556 $18,556 $37,112 $37,112 $40,622
Total Net Sales $78,534 $78,534 $78,534 $159,799 $162,529 $166,039
Assumptions:
Merchanside (locked) 30% of ticket buyers buy merchandise
Beverages (changeable) 70% of ticket buyers buy an average of 1 beverages
Beverage Industry Average for U.S. Bar & Nightclub (estimate)
65% order drinks most to all the time with males ordering more frequently than females. Surprisingly, Millenni
http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898
Total: All Products/Services
Merchandise

3. The average consumer order 2.3 drinks per occasion with males ordering more than females and Millennials ordering m

4. (803,390)
Year One Year Two 2-Year Total
Q3 Q4 Total Total 1 2
11700 11700 19,500 39,000 58,500 $668 $3,900
$20 $20 - - Q2 vs. Q1
$0.03 $0.03 - - 0%
$234,000 $234,000 $390,000 $780,000 $1,170,000
$351.00 $351.00 Sales growing over time?
15% 15% - - 200%
$198,602 $198,602 $331,003 $662,006 $993,008 points for this dynamic (allocatio
your growth points
8190 8190 13,650 27,300 40,950 Perfectly Exponential
$4 $5 - Perfectly Linear
$1 $1 - This Forecast
$32,760 $40,950 $43,680 $117,390 $161,070 As a proportion out of 100%
Year OneYear Two
FORECAST SUMMARY

5. $8,190 $8,190 points for this dynamic (allocatio
0% 0% - - - your growth points
$24,570 $32,760 $30,030 $90,090 $120,120
YOUR TOTAL POINTS %
Total Points Possible
3510 3510 5,850 11,700 17,550 Your Total Points
$20 $20 - - -
$3.25 $3.25 - - -
$70,200 $70,200 $87,750 $217,620 $305,370
$11,408 $11,408
50% 50% - - -
$29,396 $29,396 $34,369 $89,798 $124,166
23,400 23,400 39,000 78,000 117,000
$336,960 $345,150 $521,430 $1,115,010 $1,636,440
$19,949 $19,949 $33,248 $66,495 $99,743
$64,444 $64,444 $92,781 $206,622 $299,403
$252,568 $260,758 $395,402 $841,893 $1,237,295
rprisingly, Millennials order less frequently than older consumers

6. llennials ordering more than the older consumers.

7. 3 4 5 6 7 8
slope
$3,900 $7,800 $7,800 $7,800 $11,700 $11,700 11032 7 1,576.00
Q3 vs. Q2 Q4 vs. Q3 Q1 vs. Q4 Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3
0% 100% 0% 0% 50% 0%
LINEST SLOPE L/S
Sales growing over time? 1 1522.905 1,576 1
overall rate
oints for this dynamic (allocation) 25%
our growth points 25%
Perfectly Exponential L/S = 2
Perfectly Linear L/S = 1
his Forecast L/S = 0.97
As a proportion out of 100% 48%
Year One Year Two

8. oints for this dynamic (allocation) 75%
our growth points 36%
YOUR TOTAL POINTS % 61%
otal Points Possible 20
Your Total Points 12

10. Q1 Q2 Q3
Brochures, flyers, Mobile signs, bus/metro signs, billboards ba $400 $500 $500 $500
Samples, premiums, logo merchandise, "swag" pb
Print: newspaper, magazines ba $150 $150 $150 $150
Television, radio ba $250 $300 $300 $300
Television, radio pb $250 $300 $300 $300
Banner Ads, Paid Search Engine Marketing pb/ba $300 $300 $300 $350
Paid Facebook promotions, Twitter ads, Linkedin ads
Social media contests, Deal-of-the-day: Groupon, Google Offers, LivingSocial sp $150 $150 $150 $200
Tweetups, Meetups l&r $100 $100 $200 $200
Sticker bombing, flyposting, Flashmobs, streetart pb $300 $250 $250 $300
Street teams, campus promotions, Crowd-sourced ads l&r $15 $20 $20 $25
Marketing Budget
Purpose
(optonal)
Tangible Marketing
Media Advertising
Social Media Marketing
Guerilla & Viral Marketing
Networking & Client Development Activities
Purpose/Strategy Key: (Optional)
PB: Personal Branding
BA: Brand Awareness/Brand Building
SP: Product/Service Sampling, Trial
L&R: Brand Loyalty/Customer Rewards
Pre-Launch
Year One

11. Launch party, Memberships, meetings, Entertaining Clients l&r
Wrapped vehicles, food trucks, booths, exhibits, signs sp
Design, development, programming
Maintenance, hosting, domains
Marketing, Public Relations
Branding, Advertising
$1,915 $2,070 $2,170 $2,325
Trade Shows, Events, Street Promotions
Website
Professional Assistance & Consultants
TOTAL

12. Q4 Q1 Q2 Q3 Q4
$500 $750 $750 $750 $750 $5,400
$150 $150 $175 $175 $175 $1,425
$300 $400 $400 $400 $400 $3,050
$300 $400 $400 $400 $400 $3,050
$350 $350 $375 $375 $375 $3,075
$200 $200 $225 $225 $225 $1,725
$200 $250 $250 $250 $250 $1,800
$300 $325 $325 $350 $350 $2,750
$25 $30 $30 $40 $40 $245
Year Two
Total
One

13. $2,325 $2,855 $2,930 $2,965 $2,965 $22,520

14. Pre-Launch Year 1 Year 2
$14,984 $1,500 $1,500
$65,000 $2,000 $5,500
$220,000 $15,000 $24,500
$12,500 $975 $1,075
$24,500 $1,225 $1,225
$16,500 $8,800 $8,800
$353,484 $29,500 $42,600
Company Vehicles
Research and Development Costs
TOTAL
Capital Expenses
Capital Expenses
Office Equipment, Furniture, and Supplies
Remodeling Needs
Industry Specific Supplies and Technical
Equipment
Licensing Needs (liquor license etc)

15. 2Live Venue
Pre-Launch Q1 Q2 Q3 Q4
$0 $78,534 $78,534 $78,534 $159,799
Capital expenses $353,484 $29,500 $0 $0 $0
Salaries and wages $84,067 $126,100 $126,100 $126,100 $126,100
Employee benefits $0 $0 $0 $0
Payroll taxes $12,610 $18,915 $18,915 $18,915 $18,915
Accounting Services $1,025 $1,025 $1,025 $1,025
Rent $8,000 $8,000 $8,000 $8,000
Maintenance $1,000 $1,000 $1,000 $1,000
Legal $9,000 $375 $375 $375 $375
Insurance $1,217 $1,825 $1,825 $1,825 $1,825
Utilities $1,000 $1,500 $1,700 $1,800 $1,500
Internet & public wifi $1,995 $175 $175 $175 $175
Telephone service $75 $75 $75 $75 $75
Filing fees $450
Postage and shipping $250
Marketing $1,915 $2,070 $2,170 $2,325 $2,325
Travel $2,500 $2,500 $2,500 $2,500 $2,500
Entertainment $3,500 $1,500 $1,500 $1,500 $1,500
Bank Fees $0
$472,062 $194,560 $165,360 $165,615 $165,315
Operating Profit (472,062) (116,026) (86,826) (87,081) (5,516)
Provision for taxes 0 0 0 0 0
INCOME (NET SALES)
EXPENSES
TOTAL EXPENSES
Income Statement
Year 1

16. (472,062) (116,026) (86,826) (87,081) (5,516)NET PROFIT

17. Year One Year Two
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Y1 Total Y2 Total 2-Year Total
$162,529 $166,039 $252,568 $260,758 $395,402 $841,893 $1,237,295
$42,600 $0 $0 $0 $0 $42,600 $42,600
$157,625 $157,625 $157,625 $157,625 $504,400 $630,500 $1,134,900
$0 $0 $0 $0 $0 $0 $0
$23,644 $23,644 $23,644 $23,644 $75,660 $94,575 $170,235
$1,025 $1,025 $1,025 $1,025 $4,100 $4,100 $8,200
$8,000 $8,000 $8,000 $8,000 $32,000 $32,000 $64,000
$1,000 $1,000 $1,000 $1,000 $4,000 $4,000 $8,000
$375 $375 $375 $375 $1,500 $1,500 $3,000
$1,825 $1,825 $1,825 $1,825 $7,300 $7,300 $14,600
$1,500 $1,700 $1,800 $1,500 $6,500 $6,500 $13,000
$175 $175 $175 $175 $700 $700 $1,400
$75 $75 $75 $75 $300 $300 $600
$0 $0 $0
$0 $0 $0
$2,855 $2,930 $2,965 $2,965 $8,890 $11,715 $20,605
$10,000 $10,000 $10,000 $300 $10,000 $30,300 $40,300
$1,500 $1,500 $1,500 $1,500 $6,000 $6,000 $12,000
$0 $0 $0
$0 $0 $0
$0 $0 $0
$252,199 $209,874 $210,009 $200,009 $661,350 $829,490 $1,490,840
(89,670) (43,835) 42,559 60,749 (295,449) (30,197) $(325,646)
0 0 2,341 3,341 0 0 $0
Year Two
FORECAST SUMMARY

18. (89,670) (43,835) 40,218 57,408 (767,511) (35,879) (803,390)
Is this number positive?

19. Pre-Launch Q1 Q2 Q3 Q4
Starting Balance $0 $(603,562) $(720,594) $(810,673) $(902,656)
Cash Ins
Net sales $78,534 $78,534 $78,534 $159,799
Investments $1,000
Loans
Interest income $(1,006) $(1,201) $(1,351) $(1,504)
Owner contributions $7,500
TOTAL CASH INS $8,500 $77,528 $77,333 $77,183 $158,294
Cash Outs
Operating expenses $472,062 $194,560 $165,360 $165,615 $165,315
Loan payments
Tax payments $0 $0 $2,052 $3,551 $3,315
Contingency fund $140,000
Owner's draw (Entrepreneur)
Investor's draw
Other:
Other:
Other:
Other:
Other:
Other:
TOTAL CASH OUTS $612,062 $194,560 $167,412 $169,166 $168,630
Year 1
Cash Flow

20. CASH AT END OF MONTH (603,562) (720,594) (810,673) (902,656) (912,991)

21. Q1 Q2 Q3 Q4
$(912,991) $(1,006,294) $(1,107,217) $(1,072,797)
$162,529 $166,039 $252,568 $260,758
$(1,522) $(1,677) $(1,845) $(1,788)
$161,007 $164,361 $250,723 $258,970
$252,199 $209,874 $210,009 $200,009
$2,110 $5,411 $6,293 $7,457
$50,000 $50,000
$254,309 $265,285 $216,302 $257,466
Year 2

22. (1,006,294) (1,107,217) (1,072,797) (1,071,293)

23. Investment Amount ($) Equity Offered (%)
Private Investor $1,000 25%
Contribution Amount ($) Equity Retained (%)
Owner $7,500 75%
Total Capital Raised EQUITY OWNERSHIP
%
$1,000 25%
$7,500 75%
$8,500 100%
Outside Investors
Owners
TOTAL
Capital Investment
aka "Shark Tank" Page
Investor Name
Owner Name
TOTAL INVESTMENTS
The Total Investment Amount (Capital) should be
theamount of thelargest negative number on
your Cash Flow Statement (theamount of cash
you need to eliminateany and all negative cash
balances throughout thetwo years whileyour
business is breaking even.