[2024]Digital Global Overview Report 2024 Meltwater.pdf
AppNeta's Sales and Marketing Tools for PathView Cloud
1. Instant Value Network Performance Management
Sales and Marketing Tools for PathView Cloud
August 13, 2011
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2. Introduction & Agenda
Today we will cover:
• Sales Tools
– Using the Live Demo As Your Sales Tool
– Assessments as a Pre-sales Proof Point
– Hosting a Customer Webinar
• Marketing Tools
– Creating Custom Content for You
– Use the Video Demo to Sell
– Building a Social Customer Network – Why and How
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4. Benefits of AppNeta’s Live Demo
As YOUR Sales Tool
• AppNeta Expertise To Showcase
Solution
– Presentation, FAQs
– Sales and Technical Team
• Customized for Your Audience
• Opens door to your 1:1 follow up
with customers to close deal
http://www.appneta.com/partner-demo/
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5. How To Invite Your Customers on a Demo?
• Find Qualified Prospects
– Customers with the Budget,
Authority, Need, and Timeline
• Schedule an AppNeta
Engineering resource
• Invite Customers
• Prepare for Success!
– Discuss customer profile,
overview and solution offering/
approach with your sales lead
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6. How do I transition from troubleshooting
to a continuous monitoring service?
Convert your next PathView Cloud troubleshooting
engagement with these simple steps!
1. Conduct a network assessment
– 7-14 day continuous assessment to pinpoint network problems; exactly where it is occurring
and why
– Document critical data and poor-performing metrics with a PathView Cloud report
2. Share report with customer
– Highlight how customers can avoid/ completely
eliminate performance disruptions with PathView Cloud
continuous monitoring
3. Schedule live demo with PathView Cloud
engineer
– AppNeta will help demonstrate the value of
PathView Cloud monitoring
4. Propose leaving a microAppliance at the site
– Launch continuous monitoring service
– Share monthly reporting; 24/7 alerting
5. Offer a quote for Managed Services
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7. Benefits of Hosting A Customer Webinar
Benefits
• Get AppNeta Expertise for:
Presentation, Live Demo, & FAQs
• Sell to Multiple Prospects
• Customized for YOUR Audience
• Follow-up with 1:1 Demos
AppNeta Support
• Planning
• Invitation Content
• Hosting Platform (GoToWebinar)
• Delivering Customer Demos
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9. Create Custom Marketing Content
• Videos
• Press Announcements
• AppNeta Announces International
Partnership with leading Telecom Carrier
• Email Campaigns
• Case Studies
• Unified Technologies: VoIP Services
Provider Troubleshoots Connectivity Issues
Within Minutes Using PathView Cloud
• Datasheets
• What other engaging content can you
create?
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10. For Example…Let a Video Sell FOR You
• No one reads
anymore, but they do
watch videos, read blogs
and search online.
• “If you have 3
minutes, watch this
video!”
• High level overview of
features, benefits and
value to your customer
• Self service option – does
not require you or your
team to share info with
prospects.
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15. Get Started with Social Media TODAY!
• LinkedIn –
– Connect/communicate with your existing customers
– Search out/Find your future customers
• Company blog
– Share your message; become a thought leader
– Use keywords to build SEO
• Facebook –
– Build a Fan/Company page
– Connect with your friends and customers
– Share content; “Like” others’ content
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16. Connect with AppNeta Today!
• We want to see you on Facebook, LinkedIn, Twitter and Google!
• Want more info? Just drop an email at partners@appneta.com
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AppNeta sales and engineering will reference success cases relevant to Your Customer’s industry or technology (example: Healthcare, VoIP)
Some partners leverage PathView Cloud as a powerful tool to isolate and remedy network performance issues for their customers, either during pre-deployment activities or in reaction to reported network and application issues. While this can provide significant savings to partner and customer, the majority of our successful partners are realizing ongoing revenue streams from persistent remote performance visibility. This can start with a partner offer of a proactive network health assessment.PathView Cloud is designed to help you perform not only comprehensive point in time assessment reports, but continuous assessments over a business cycle as well. This sets the stage for leaving an appliance onsite and opening up your branded portal for your customer to experience visibility into their own infrastructure performance.Once customers have access to this information it presents the partner with an ideal opportunity for a managed services discussion. Remember, while AppNeta provides an easy to deploy service and award winning remote performance visibility, YOU the partner offers the expertise, solution catalog, and boots on the ground to make your customer successful.
A simple answer is this: networks can and often do, change. LANs change with the proliferation of wifi connected devices, unmanaged elements popping up, physical and virtual server and application deployment, and configuration being performed by multiple individuals. ISPs can change network equipment, routes, and configuration over time. Equipment can fail and traffic can be handled by alternate infrastructure.With PathView Cloud, you can manage your customers’ infrastructure like they do their own business – continuously.Network assessments are the first step in showing this to your customers and is a valuable sales tool.