12. “I know you exist.”1. Awareness
2. Identity “You have something for me.”
3. Relationship“I think that the benefits will outweigh
the risks. I register.”
4. Community
“The benefits do outweigh the risks. I like the
information and people. Let me try again.”
5. Advocacy
“You guys are the greatest. I am going to tell all of my friends!!”
13. Don’t you find it odd that people will
put more work into choosing their
mechanic or house contractor than
they will into choosing the person
who grows their food. Joel Salatin
18. Best Customers
1. 20% that generate 80% income
2. Find them
• Most Recent
• Monetary Value
3. Survey
• Birthdate - community
• Occupational speciality - professional
39. Materials, reports, whitepapers and other
items are exclusive content produced by the
professional staff and consultants of the
Learning Resources Network (LERN), and
may not be reproduced without written
permission.
For more information contact LERN
at info@lern.org, (800) 678-5376, or
visit www.lern.org.