1. Kathryn E. Virzi
Kathryn.Virzi@gmail.com
82 Burroughs Rd, Fairfield, Connecticut 06824
585.507.8650
Seeking employment in a fast-paced, spirited environment leveraging my creativity, acute analytical
skills, social media prowess, engaging personality, and 7+ years of branding experience.
Subway World Headquarters Milford, CT
Assistant Marketing Manager / Social Media Brand Liaison September 2012 - Present
− Work to develop monthly promotional campaigns consisting of TV, radio, print, POP, digital,
social and PR that are responsible for driving 144MM monthly transactions and deliver against
450 weekly TRPs
− Sole brand representation on committee responsible for managing messaging and strategy across
multiple platforms; Facebook (+27.7M fans), Twitter (+2.27M followers), Instagram, Tumblr,
Buzzfeed
− Establish, communicate and execute brand messaging for all of Subway’s +27,000 national stores
including promotions and cross branded integrations
− Administer brand wide relationships with strategic partners like Coca Cola, Frito-Lay, agencies
and film studios
− Manage and support internal cross functional projects including product forecasting, charitable
giving platform development, consumer promotions, content and creative development
Preferred Brands International, Inc. - Tasty Bite ​Stamford, CT
Brand Manager September 2010 – July 2012
− Managed a portfolio of 38 SKUs for the #1 Indian food brand in the U.S.
− Engaged in new packaging design and development from market research to creative execution
− Built and budgeted annual brand plan, for national sales and marketing teams
− Directed mobile marketing tours, managed brand ambassador programs, organized large scale
in-store demo programs with customers such as: Costco, Whole Foods Markets, Kroger, HEB,
Sprouts
− Lead new product innovation, development and launch plan for 6 new to market SKUs
Media Horizons Inc. Norwalk, CT
Account Manager September 2007 – September 2010
− Supported agency’s largest account: Nestle Waters N.A.
− Oversaw creative development and production of online, co-op and print media
− Planned and purchased large scale national media buys in traditional and non-traditional medias
− Developed and presented my own ideas for new competitive campaigns to clients
Previous Experience:​Shift Manager; American Eagle Outfitters, Barista, Beer Cart Operator; Monroe
County Golf Courses
University of Connecticut,​​Storrs, 2007
Bachelor of Science in Marketing with a Concentration in International Business
Program for Sales Excellence / Dean’s List / Independent Study in International Marketing
Interest: ​Travelling; most recently Hawaii , Idaho/Wyoming & Ireland, Snowboarding, Surfing, UCONN
Athletics, Favorite Social Platform: Tumblr