In November, IT4IT(TM) 2.0 was released to the IT industry. In this webinar, Michael Fulton, President, CC&C Americas and member of Open Group IT4IT Forum Steering Committee, will share his perspective on IT4IT and what it means to the IT industry and how you as an individual can take advantage of it within your career

1. February3, 2016
Welcome to
Presented by
Michael Fulton
President, Americas Division
CC&C Solutions
Certifiedin: ITIL 2011, TOGAF 9.1
Member of Global IT4IT SteeringCommittee
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“I definitely would recommend this training provider..”
– Bill, IT Professional with IT Infrastructure Provider
Michael Fulton
President, Americas Division, CC and C Solutions
Michael has over 8 years of experience in Enterprise Architecture
and over 25 years of IT experience.
ITIL & TOGAF Certified and a Cloud Certified Architect, Michael
has led IT4IT Architecture, Cloud Architecture, IT Strategic
Planning, Disruptive Cost Innovation, IT Leadership
Development, and EA Capability & Training Development at
Fortune 50 Company.
Experience working across the entire IT Lifecycle, including time
in Service Management, Program Management, Project
Management, Application Development, and IT Operations.
Member of Global IT4IT Forum Steering Committee

7. Who is CC&C?
• CC&C Solutions (CC&C) is an Enterprise Architecture & IT
Transformation consulting, training and implementation organization,
headquartered in Sydney,Australia and staffed worldwide.
• Our mission is to lead the development and growth of Enterprise
Architecture and IT Capability…
• for the individual
• for the organization
• and for the industry

8. IT4IT Goals and overview
• A collaborative approach to improving IT efficiency
• Creating standardized, vendor-neutral IT architecture
• Driving cost reduction and value optimization
• The Open Group
• The IT4IT™ Forum
• Value propositions

9. The Open Group
» Enable all organizations that use information technologyto do things better, faster,and cheaper
» Enable all suppliers of information technology products and services to gain business benefit
» Enable every individual that we meetto develop their skills and capabilities
Everything we do, is intended to …

10. The Open Group is ...
Australia
Belgium
Brazil
Canada
China
Colombia
Czech Republic
Denmark
Finland
France
Germany
Hong Kong
India
Ireland
Italy
Japan
Korea
Luxembourg
Malaysia
Mexico
488 Member Enterprises in 40 Countries
Staff and local partners in 12 Countries
Netherlands
New Zealand
Nigeria
Norway
Philippines
Poland
Portugal
Qatar
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Switzerland
Taiwan
Turkey
UK
United Arab Emirates
USA
Vietnam

11. What is the problem we are solving with IT4IT?
• Lack of cooperationacross all IT leads to sub-optimization
• Insufficiently integratedIT Managementtoolsets, lack of prescriptive guidance
• Inabilityto gain true insight in order to make good decisions
• Immaturity makes it virtuallyimpossible to tackle disruptive innovationslike cloud,
agility, mobility, BYOD, …

12. Who and where are we?
Original Consortium
– Shell
– Hewlett-Packard
– Achmea
– MunichRe
– Accenture
– PriceWaterhouseCoopers
– University of South Florida
– AT&T
Forum Members now also includes
– Armstrong Process Group
– BP
– Capgemini
– CC&C Solutions
– ExxonMobil
– IBM
– Logicalis
– Microsoft
– Oracle
– Origin Energy
– UMBRiO
– ...
Value
Chain
9/2011
RA 1.0
(level 2)
1/2013
RA 1.3
(level 3)
10/2014
RA 0.5
(level 1)
8/2012
RA 1.2
(level 3)
3/2014
RA 2.0
(level 3)
10/2015

13. Val Sribar, Group Vice President
Gartner Enterprise Software Research Group

14. Poll – Which of these is NOT a problem within most
IT departments today?
• Silos, silos everywhere
• We need better, faster, cheaper and we need it yesterday
• “The cobbler’s children has no shoes”
• We have no problems in IT. Everything runs smoothly with no
problems

15. What is IT4IT™?
• IT4IT™, an evolvingOpen Group standard, provides a vendor neutral, technology
agnostic and industry agnostic reference architecture for managing the Business of
IT, enablinginsight for continuousimprovement;
• IT4IT™ provides the capabilitiesfor managing the business of IT will enable IT
execution across the entire ValueChain in a better, faster, cheaper way with less
risk;
• IT4IT™ is industry independentto solve the same problems for everyone
• IT4IT™ is designed for existing landscapesand accommodates future IT paradigms

16. Leveraging Business Value Chain Success in IT
Based on customers like you over the last 2 years using real world use cases
Based on Porter’s Value Chainand lean manufacturingvalue stream concepts
16

17. Value Chain, Reference Architecture
From Why
to What
From What to How
(uses TOGAF®, specified in ArchiMate®
This is all about the data!
Embracing existing
process and agile
frameworks.

18. IT Operating Model: Value Chain & Reference Architecture
Selection
• Optimize portfolios
• Communicate value
• Evaluate benefit
realization
Service Portfolio
• Enterprise architecture
• Service portfolio
rationalization
• Create service
blueprint androadmap
Strategy
• Define objectives
• Align business andIT
roadmaps
• Set up standards and
policies
• Consolidate demand
• Analyze priority, urgency,
andimpact
• Create new or tag
existing demand
Demand
Strategyto Portfolio
KPIs:
• IT Service Value
• IT Service Gap
Requirement Component
Requirement to Deploy
1:n
n:1
Portfolio
Backlog
Item
Portfolio Backlog
Item (rationalized/
Prioritized)
Competency
(availability)
Budget
(estimate)
Assets
(availability)
Policy
Portfolio
Backlog Item
Policy
Requirement
1:n
Service
Blueprint
Portfolio
Backlog
Item
Conceptual
Service
Conceptual
Service
Blueprint
n:m
Project Component
IT Project
Scope Agreement
1:n
Scope Agreement
Service Design Component
Logical Service
Blueprint1:n
Portfolio Demand
Component
Service Portfolio
Component
n:m
Business Process
Portfolio Backlog Item
1:n
Policy
Component
Proposal
Component
S2P V.1.3
Sep 29th
2014
Service Model
Data Artifact – Key
Record fabric Integration
Entity relationship
Functional Component - Key
Functional Component - Auxiliary
Data Artifact – Auxiliary
Engagement dataflow
Current practice
Thiswork isbaseduponmaterial
developed andpublished by the
IT4ITConsortium
Requirement to Deploy
Requirement to Deploy
Asset
Management
Business
Strategy
IT Financial
Management
Labor
Management
Problem Component
Problem,
Known ErrorDetect to Correct
Service
Architecture
Enterprise Architecture
Component
n:m
1:1
Deploy
• Release plan
• Change and configu-
ration process
• Knowledge management
• Application andsecurity
monitors
Develop
• Development: Agile,
iterative, waterfall …
• Source & set up
development
environment
• Version control
• Developer testing
Plan & Design
• IT Project plan
• Logicalservice model
• Requirements
• Functional & technical
• Standards & policies
• Functional: desktop,
web, mobile
• Performance: desktop,
web, mobile
• Security: static,
dynamic
Test
Requirement to Deploy
KPIs:
• Cycle Time
• Requirements
‘Churn’
• Production Defects
Proposal Component
Service Portfolio
Component
Policy Component
Demand Component
Build ComponentService Development
Component
Problem
Component
Detect to Correct
IT Project
Strategy to Portfolio
Demand
Requirement
1:n
1:n
Source
1:n
Defect
1:n
RFC (Normal)
1:n
Service
Design
Package
Policy
Defect
Defect
1:n
n:m
RFC
n:m
1:n
n:m
Requirement Comp.
Test Case
Test Component
Incident
Component
Detect to Correct
Strategy to Portfolio
Conceptual Service
Blueprint
Project Component
Fulfillment Execution Comp.
Change Control
Component
1:n 1:n 1:n
1:1
Scope Agreement
1:n
1:1
Logical Service
Blueprint
n:m
Service
Release
Release
Package
Desired Service
Model
Scope Agreement
Strategy to Portfolio
Defect Component
Build
Problem,
Known Error
1:1
n:1
1:n
Defect
1:1
Incident
IT Project
Requirement
Defect
1:1
Service Design Comp.
Service Model
Data Artifact – Key
Record fabric Integration
Entity relationship
Functional Component - Key
Functional Component - Auxiliary
Data Artifact – Auxiliary
Engagement dataflow
Current practice
Thiswork isbaseduponmaterial
developed andpublished by the
IT4ITConsortium
R2D V.1.3
Sep 29th
2014
Catalog Composition
Component
Service Catalog Entry1:n
Request to Fulfill
Request to Fulfill
Fulfillment Request
Release Package
Fulfillment
Request
1:n
Release
Composition Comp.
Strategy to Portfolio
Service Catalog Entry (Unbound)
1:n
RFC
1:n
Service
Release Blueprint
Measure
• Service usage
measurement
• Chargeback/
showback
• Cost transparency
• Surveysand ratings
Subscribe
• Portal engagement
• Personalized
experience
• Self-service
• Manage subscriptions
Define & publish
• Merge catalog items
from all fulfillment
engines
• Set pricing, options and
SLA
• Publish services
• Route fulfillments
• Automate deployment
• Use internal and
externalproviders
• Integrate with asset,
configuration and
change systems
Fulfill
Request to Fulfill
KPIs:
• Cycle Time
• Cost/Service
Project Component
Service Model
Data Artifact – Key
Record fabric Integration
Entity relationship
Functional Component - Key
Functional Component - Auxiliary
Data Artifact – Auxiliary
Engagement dataflow
Current practice
Thiswork isbaseduponmaterial
developed andpublished by the
IT4ITConsortium
R2F V.1.3
Sep 29th
2014
Actual Service CIs
Detect to Correct
Configuration
Management
Component
Release
Composition
Component
1:n
Service Release
Blueprint
Desired
Service
Model
Request Rationalization
Component
Usage Record
Chargeback Contract
Bill/Invoice
Service Catalog
Entry (Unbound)
Usage
Usage
Subscription
1:n
Request
Offer
Catalog
n:m
Offer
User Profile
n:m
1:1
Shopping Cart
Chargeback
Contract
n:m
Fulfillment
Request
1:n
1:n
Subscription
Service
Monitor
Offer Mgmt.
Component
Request
Conversation
Knowledge
Item
Problem,
Known Error
n:m
n:m
Knowledge
Item
Knowledge &
Collaboration
Comp.
Incident
Status
1:n
Service Catalog Entry
n:m
Fulfillment Execution
Component
RFC
1:1
Detect to Correct
Catalog
Composition
Component
Usage
Component
Chargeback /
Showback
Component
RFC Request
Change Control
Component
Composite/Compound
Request
IT Supplier
(External to IT)
1:n
Engagement Experience Portal
1:n
1:1
IT Financial
Management
Service
Monitoring
Component
Fulfillment
Engine & Deploy/
Provision Systems
Detect to Correct
Problem
Component
Detect to Correct Detect to Correct
Incident
Component
Offer Consumption Component
Self Service
Support
Requirement to Deploy
n:m
1:n
Request
1:m
n:1
Service Catalog
Entry (Bound)
Actual
Service
CIs1:n
Release
Package
IT Asset
Management
Supportive Function
Fulfillment
Request
Requirement to Deploy
Supportive FunctionSupportive FunctionSupportive Function
Resolve
• Implement change
• Leverage runbooks
• Verify recovery
• Close records
Diagnose
• Enrichment
• Root cause
• Severity andbusiness
impact
• Definedescalation
path
• Auto-fixed common
issues
Detect
• See events, alarms and
metricsacross entire
infrastructure
• Understand user issues
• Trace the relationship
between event
• Define change request
• Perform problem and
risk analysis
• Approve
Change
Detect to Correct
KPIs:
• MTTR
• MTBF
Self Service
Support
Defect Component
Requirement
to Deploy
Defect
Portfolio Demand
Component
Strategy to Portfolio
Portfolio Backlog
Item
IncidentEvent
Actual Service CIs
RFC
Service
Monitor
1:n
1:n n:m
n:m
Problem,
Known Error
n:m
n:m
n:m
Event Incident
RFC
RFC
Problem RFC
Incident
Request to Fulfill
Fulfillment Execution Comp.
Portfolio
Backlog
Item
n:m
Usage
1:n
Runbook
Run book
Run book
n:m
Service Discovery
CI
Defect
Knowledge & Collaboration
Component
Knowledge
Item
n:m
1:n
1:n
Request to Fulfill
Service
Monitor Knowledge Item
Run book
Interaction
n:m
1:1
Desired
Service
Model
1:1
1:1
Usage
Component
Request to Fulfill
Defect
1:1
1:1
Offer
Consumption
Component
Request to Fulfill
Status
Service Monitoring
Component
Incident
Component
Change Control
Component
Problem
Component
Diagnostics &
Remediation Comp.
Configuration
Management Comp.
Event
Component
RFC
D2C V.1.3
Sep 29th
2014
Service Model
Data Artifact – Key
Record fabric Integration
Entity relationship
Functional Component - Key
Functional Component - Auxiliary
Data Artifact – Auxiliary
Engagement dataflow
Current practice
Thiswork isbaseduponmaterial
developed andpublished by the
IT4ITConsortium
1:n
Request to Fulfill
Actual
Service
CIsFulfillment
Request

19. IT4IT™ Functional Model – v2.0

20. What are they saying - Value Chain
20
From the IT new hire all
the way up to the CIO,
everyone in IT gets the
Value Chain and can see
themselves and their
experiences in it.

21. What are they saying – Reference Architecture
IT4IT RA provides what
ITIL doesn’t,
prescriptive information
about what
functionality and data is
needed to deliver the
business of IT.

22. Poll – What is IT4IT?
• A high level depiction of how IT delivers value to the business
• A reference architecture for the management of IT
• A major improvement over prior IT frameworks
• All of the above

23. Positioning IT4IT™ in the ‘landscape’

24. IT4IT™ and ITIL®
Attribute ITIL® IT4IT™ ReferenceArchitecture
Characteristics Framework describing functions/capabilities/disciplines. Information model-driven reference architecturethat accommodates multiple
process frameworks.
Origins An aggregationof best practices drawn from a world-wide
community of executives, managers, and individual contributors.
Driven by the specific needs of Enterprise Architects and IT managers.
Form Primarily narrative. Primarily architectural, framed using TOGAF® and presented using ArchiMate®.
Utility Oriented to education. Solution-orientation: useable ‘off the shelf’.
Value
proposition
Enables detailed analysis at the function/process level. Enables choreography of four high level IT value streams (Strategy to Portfolio,
Requirement to Deploy, Request to Fulfill, Detect to Correct) and offers
prescriptive guidance for the design of products and services that deliver them.
Structure (LEAVE BLANK) Mutually-exclusive and comprehensive architecturalcatalogs.
Granularity (LEAVE BLANK) Precise and prescriptive representation of data and integration patterns for the
whole IT management domain.
Agility Implicit waterfall, top-down planning orientation. Explicit accommodation of Agile and DevOps trends and lean Kanban process
approaches.
Provenance Evolved through various proprietary ownerships. Dynamic, open peer-to-peer development and review processes under the
aegis of The Open Group.

25. IT4IT™ Value Propositions
For ‘consuming IT organizations’ e.g. ExxonMobil, Shell, Origin Energy
Ability to track cost, performance, business value and risk as a basis for
improvement decisions.
Dramatically reduced TCO of IT management solution.
For software vendorse.g. IBM, HP, Microsoft, Oracle
Deliver integrated solutions at lower cost.
Opportunity to focus on differentiating innovation

26. IT4IT™ Value Propositions
For software integrators e.g. Accenture, Capgemini, Logicalis, Tata
Consultancy Services
Move beyond traditional process consulting.
Faster, predictable time to value
Higher quality delivery at lower cost to customer
For individuals (‘within’ each of the organization types)
 personal professional development opportunity.

27. Where are we?
• 600+ tweets with #IT4IT in January 2016
• 5100+ downloadsof IT4IT standard
– 783 organizations, 2921 individuals
• 900+ downloadsof reference cards
• 580+ downloadsof IT4IT Pocket Guide
• 50+ companies, 250+ individualssigned up for IT4IT forum
• Spoke about IT4IT at multipleoutside conferences, 15+ events targeted for 2016
• Active Speakers Bureau set up to provide potentialspeakers with help with content
and locationsfor speaking opportunities

28. MAX Course: Introduction to IT4IT
1-Day course: February 24
This is an introductory course that will provide a basic
understanding of the business of IT within an organization and
how IT4IT can be used to understand and drive improvements to
the business of IT.

29. Poll
Of the courses below, check those you would like to
learn more about.
 IT4IT Executive Overview (2 hours)
 Introduction to IT4IT (1 day)
 IT4IT Foundation level certification (3 days)
 IT4IT to ITIL Bridge (2 days)

30. Poll
How interested are you in taking the
Introduction for IT4IT class (1-day)?
• Very Interested
• Interested
• Somewhat Interested
• Not Interested

31. Final Thought
IT4IT is the future of managing the Business of IT.
Are you and your organization ready to embrace the future?

32. Connect with me at
• mike@ccandcsolutions.com
• https://www.linkedin.com/in/michaelfulton
• http://www.ccandcsolutions.com
• Twitter - @cccamericas
• Skype - cincibuckeyenut

33. “MAX leads the way!”
Ben, IT Professional with regional technology

34. IT Professional Training
Professional Skills
Agile / Scrum
ITIL - ITSM
Leadership
Project Management
Process Management
Business Analysis & Solutions
Business Writing
Microsoft Solutions Framework
Train The Trainer
Professional Skills
Certifications
PMP Certification Program
BA Certification Program
ITSM Certification Program
www.maxtrain.com | 513-322-8888
Enterprise Architecture Courses of Interest Dates
Introduction to Enterprise & IT Architecture 2-22
Introduction to IT4IT 2-24
Solution Architecture for the Practitioner 2-25
TOGAF 9.1 Level 1 & 2 Certification 3-21
RelatedCoursesof Interest Dates
DevOps Foundation 4-20
ITIL Foundation Course 3-15, 4-5
ITIL Lifecycle Course – Service Transition 3-22
ITIL Lifecycle Course – Continual Service Improvement 4-12
ITIL Lifecycle Course –Service Strategy 5-24
ITIL Lifecycle Course –Service Design 3-15
ITIL Lifecycle Course –Service Operation 4-26
CompTIA Network+ 3-14
CompTIA Security+ 2-8
Fundamentals ofApache Hadoop 3-14
Certified Agile Service Manager 4-18
Professional Scrum Master 2-29
PMI Professional in Business Analysis (PMI-PBA) Exam Prep 5-16
PMP Project ManagementProfessional Exam Prep 4-21

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