2. SONY BROADBAND SOLUTIONS
CAN HELP YOU SUCCEED AS YOU
COMPETE FOR MARKET SHARE
BSG SERVICES
BSG support in a customer project may include a
broad range of consulting and integration activities:
• Project management
• Requirements solicitation
• Workflow analysis
• Vendor qualification
• System design
• Software design and architecture
• Custom software development
• Third-party software specification
• Software maintenance
• System integration
LEVERAGING SONY
STRENGTHS
Your projects can benefit from the breadth and
depth of BSG capabilities and the contributions
of other Sony technical and content organiza-
tions. For example, some of our projects for
major cable and satellite distributors have
included both software and hardware in support
of interactive programming, gaming and
enhanced customer information applications.
Other Sony organizations provide engineering
and creative services as well as ongoing technical
support for installed systems. BSG coordinates
the efforts of its sister organizations and acts as the
responsible interface with customers.
NEW REVENUE
OPPORTUNITIES
Broadband operators are looking for expertise
to develop and integrate new revenue streams.
The Broadband Solutions Group has enabled
technologies such as these for major North
American content providers:
• Video on demand
• User interface
• Gaming
• E-mail
• Digital music
channels
• Customer care
• Parental control
• Internet/intranet
• Transcoding
• Chat
• Enhanced program
information
• Wireless applications
• Set-top box platforms
• Digital broadcast technologies
BSG integration and development services can
expand and update your business model significantly.
The Broadband Solutions Group (BSG)
is the front-line organization within Sony
Systems Solutions Division responsible for
providing the integration and development
services required by broadband operators.
The team analyzes your situation and
provides an array of design, integration
and support solutions. The optimum blend
of services agreed upon between client and
Sony is determined by the project require-
ments and the client’s business strategy.
3. To achieve the performance and reliability standards
required for the operation of interactive services,
BSG uses validation criteria designed from operating
and functional requirements. Most interactive
systems must operate 24 hours a day, 7 days a week
with maximum uptime. Sony has proven its ability
to develop systems that meet those rigorous
requirements.
A RECORD OF SUCCESS
Major North American cable and satellite providers
have benefited from the innovative technologists and
experienced
project managers
of the Sony
Broadband
Solutions Group. BSG has updated operational
architectures and expanded service offerings to
exceed client expectations.
With the resources of Sony
BSG, our clients are excelling
in the world of broadband
communications.
For an appointment to discuss your
goals, call Sony Broadband Solutions at
1-888-835-SONY.
BSG APPROACH
As plans move ahead to integrate new technology
into present systems or to launch new ventures,
BSG qualifications and experience provide benefits
every step of the way. In planning and design,
well-established techniques are used to help define
operating and functional requirements. By augment-
ing proven project management methods with our
unique experience in working with vendors and
other consultants, BSG ensures that systems will
meet all required specifications.
BSG can save time to market on deployment of
new features with its skills in implementation and
integration. We can provide teams focused on the
specifics of each new service to work with you and
your other suppliers to ensure that system require-
ments are met. When necessary, we can also
develop custom software for specialized applications.
4. As we enter the 21st century, broadband
technology is racing to provide increasingly
sophisticated and hungry consumers with
more content in the form of digital video,
audio and high-speed data. Distribution
networks built on Internet Protocol are
emerging, while cable and satellite systems
are expanding into interactive applications
and more personalized programming.
The potential of the Internet and private
networks has enormous implications for
information, entertainment and business.
New wireless technologies are beginning to
appear, increasing the mobility and reach
of the media into the pockets, purses, brief-
cases and backpacks of millions of users.
SONY AND THE
BROADBAND
REVOLUTION
Sony’s long experience in broadcasting and
entertainment gives us a strong edge in
implementing the broadband technologies
that are revolutionizing the way information
is received and enjoyed. Sony has assem-
bled a group of consultants and engineers
with expertise in broadband and the
authority to operate independently. The
Broadband Solutions Group (BSG) provides
the creative thinking and new solutions
required by customers who want to move
rapidly ahead in this environment. The BSG
mandate: to provide the best solutions pos-
sible to our customers, regardless of the
Sony content. The project team led by BSG
and its client may include other Sony tech-
nical groups or third-party consultants as
necessary. As a result, Sony customers ben-
efit from an industry leader that leverages
strengths in content, interactive gaming,
broadcast and consumer electronics. Sony’s
record in managing new-technology projects
instills confidence among clients who are
making major investments in new revenue-
generating ventures.
BROADBAND
TRANSMISSION –
MORE CONTENT
FOR AN
INCREASINGLY
DEMANDING
WORLD
