1. WHY TRUST THE YELLOW BRICK
MEDIA TEAM WITH YOUR BRAND?
YBMedia is responsive, deadline conscious, and
connected. YBMedia’s team consists of strategic
partners around the country in Atlanta, Chicago,
Memphis, Washington, DC, Jackson, Mississippi,
Tallahassee, Orlando, and Miami. The team’s
broad professional experience gives it flexibility to
plan a news conference on a moment’s notice or
diligence to manage long-term projects from con-
cept to launch.
The YBMedia team believes in delivering top-notch
service and giving clients immediate results by
working with seasoned media professionals. They
have:
• orchestrated political campaigns,
• managed CEO communications for Fortune 500
corporations and celebrities,
• launched Web sites and Web portals,
• developed advertising/marketing/branding
campaigns,
• produced documentaries, TV commercials and
promotional videos,
• and developed crisis communication strategies
and media training for political and corporate
leaders as well as individuals and organizations.
Kathy Y. Times
Kathy@kathytimes.com
President
ABOUT KATHY
Kathy Y. Times is an author and president of
Yellow Brick Media Concepts (YBMedia), a bou-
tique public relations firm specializing in crisis
communications and media coaching. Prior to
becoming a full-time entrepreneur, Kathy was the
primary anchor of the Fox affiliate in Jackson,
Mississippi and worked in major cities as a televi-
sion and newspaper journalist. She served as
president of the National Association of Black
Journalists from 2009 - 2011.
Kathy has won Emmys and other awards for her
investigative reporting. She continues to see a
story in everyone she meets and everything she
experiences each day. Kathy founded YBMedia
to assist individuals and organizations with build-
ing and strengthening their brands. She works
with clients to communicate effectively with news
media, colleagues, and the public. Kathy started
How To Wow One or 1,000™ media and brand-
ing seminars to give the public access to some of
the best journalists and branding experts in the
business. She shares tips for impressing any
audience within 30 seconds in her book, How To
Wow One or 1,000 For College Students.
Kathy graduated with honors and earned dual
Bachelor of Science degrees in Computer Infor-
mation Systems and Journalism at Florida A&M
University in Tallahassee, Florida. She furthered
her education at Northwestern University’s Medill
School of Journalism, where she earned a Mas-
ter’s degree in Journalism.