Online PR services in the energy, construction & FM sectors - a case study from SMPR on William Dyer Electrical (UK) Ltd

1. Online PR Case Study
Client: William Dyer Electrical (UK) Ltd
Sector: Energy, Construction & FM
Service: Full service on & offline PR
Duration: Ongoing

2. The Client
William Dyer Electrical (UK) Ltd has been trading as electrical
contractors within the North West of England for over 20 years. They
have built up a loyal customer base and provided electrical
installations for the commercial, residential, industrial and public
sectors.
In 2010, they were recommended the services of SMPR to come on
board to help promote the organisation and to provide PR and
Marketing solutions.

3. The Client continued
William Dyer Electrical (UK) Ltd is now recognised as one of the
UK’s leading electrical energy efficiency contractors with a proven
track record for excellent service. They are also NICEIC and MCS
accredited electrical contractors and installers of solar panel
systems.

4. The Challenge
The initial aim for William Dyer Electrical (UK) Ltd was to raise the profile
of the organisation and to gain exposure in local, regional and national
trade titles. Upon consultation with SMPR, the aims were further adapted
to include re-positioning of the company from electrical contractors to
electrical energy efficiency contractors, an update of their corporate
brand and to increase their overall presence both online and off.
Historically, William Dyer Electrical had provided energy efficient
electrical installations for large clients and had some staggering examples
of where their low energy electrical installations had provided significant
energy savings but the company had no PR channels in place to
demonstrate their capabilities.

5. The Challenge continued
SMPR designed and built a new website and blog for William Dyer
Electrical to showcase their project portfolio and their range of
services.
The website contains work in progress, completed works case
studies, news items, articles and a complete portfolio of their
services. On a monthly basis, SMPR create, optimise and publish
press releases, case studies and articles for William Dyer Electrical.
In addition to this, SMPR created a Quick Response (QR) code for
William Dyer Electrical which was used during the re-brand when
they invested in a brand new fleet of 14 vehicles.

6. The Results

7. “We were recommended SMPR in 2010
and have worked with them ever since.
They are forward thinking, pro-active and
their ideas are innovative, fresh and ahead
of the game.
“They have significantly raised our profile
and helped to re-position the company
through online pr, social media and
industry awards. This company seriously
understands our industry and our
requirements. William Dyer Electrical can’t
William Dyer
underestimate the value SMPR has given Managing Director
to our business and long may it William Dyer Electrical (UK) Ltd
continue!”

8. Our Services

9. Contact us today:
For more information on our online PR packages and services
please ring us on 0870 199 4044 or e-mail us and we will contact
you.
Alternatively, see our website for more information:
www.simplymarcomms.co.uk