SMPR, UK-based PR & Marketing consultancy for construction, energy & FM sectors. Case study for energy efficienct electrical contractors, William Dyer Electrical UK (Ltd). Full service on & offline PR

1. Case study
www.simplymarcomms.co.uk
0870 199 4044
Client: William Dyer Electrical (UK) Ltd
Sector: Energy, Construction & FM
k
Service: Full service on & offline PR mms.co.u
plymarco
Duration: Ongoing www.sim
“SMPR are
forward
thinking,
pro-active and
their ideas are
innovative, fresh
and ahead of
the game.”
William Dyer
Managing Director
William Dyer Electrical (UK) Ltd
The client The challenge
William Dyer Electrical (UK) Ltd The initial aim for William Dyer SMPR designed and built a new
has been trading as electrical Electrical (UK) Ltd was to raise the website and blog for William Dyer
contractors within the North West profile of the organisation and to Electrical to showcase their project
of England for over 20 years. They gain exposure in local, regional portfolio and their range of services.
have built up a loyal customer base and national trade titles. Upon
and provided electrical installations consultation with SMPR, the aims The website contains work in
for the commercial, residential, were further adapted to include progress, completed works case
industrial and public sectors. re-positioning of the company from studies, news items, articles and a
electrical contractors to electrical complete portfolio of their services.
In 2010, they were recommended the energy efficiency contractors, an On a monthly basis, SMPR create,
services of SMPR to come on board update of their corporate brand and optimise and publish press releases,
to help promote the organisation to increase their overall presence case studies and articles for William
and to provide PR and Marketing both online and off. Dyer Electrical. In addition to this,
solutions. SMPR created a Quick Response
Historically, William Dyer Electrical (QR) code for William Dyer Electrical
William Dyer Electrical (UK) Ltd is had provided energy efficient which was used during the re-brand
now recognised as one of the UK’s electrical installations for large when they invested in a brand new
leading electrical energy efficiency clients and had some staggering fleet of 14 vehicles.
contractors with a proven track examples of where their low energy
record for excellent service. They electrical installations had provided
are also NICEIC and MCS accredited significant energy savings but the
electrical contractors and installers company had no PR channels continued overleaf…
of solar panel systems. in place to demonstrate their
capabilities.
SMPR (Simply Marcomms Ltd)
B2B PR & Marketing Communications
18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360
E: info@simplymarcomms.co.uk

2. www.simplymarcomms.co.uk
William Dyer
Managing Director
William Dyer Electrical
(UK) Ltd
“We were recommended
SMPR in 2010 and have
worked with them ever
since. They are forward
thinking, pro-active and
their ideas are innovative,
fresh and ahead of the
game.
“They have significantly
raised our profile and
The results helped to re-position
the company through
• Increased traffic to website and online leads
online pr, social media and
industry awards.
• Finalists in 2 Electrical Industry Awards
This company seriously
• Highly Commended for Energy Efficiency Initiatives in Industry Awards understands our industry
• Winner of local ‘Business of the Year’ Award and our requirements.
• inner of ‘Online Electrician of the Year’ Gold Award for Online PR and
W William Dyer Electrical can’t
Social Media activity underestimate the value
• Significant trade media and local press coverage (on and offline) SMPR has given to our
business and long may it
• Over 16,000 RSS feed accesses
continue!”
• Rebranded and repositioned to Electrical Energy Efficiency Contractors
www.simplymarcomms.co.uk
0870 199 4044
Our services:
4 Strategic Consultancy 4 Online PR
4 Online PR Training 4 PR Writing
4 Digital Marketing Audits 4 PR Distribution
4 Customer Sector Profiling 4 Social Media Marketing
4 Competitor Analysis 4 Online Content Generation
4 Online Reputation Management 4 Online Publishing Services
4 Traditional PR
SMPR (Simply Marcomms Ltd)
B2B PR Marketing Communications
18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360
E: info@simplymarcomms.co.uk