Online Reputation Management for Electrical Product Manufacturers
•Télécharger en tant que PPTX, PDF•
0 j'aime•231 vues
Online Reputation Management presentation for Voltimum
Recommandé
Recommandé
Contenu connexe
Plus de Simply Marcomms
Plus de Simply Marcomms (20)
Dernier
Dernier (20)
Online Reputation Management for Electrical Product Manufacturers
- 1. Online Reputation Management Kirstie Colledge –SMPR Header here or text Header here or text “Using effective PR tactics to manage your online reputation”
- 2. MANAGING YOUR ONLINE REPUTATION • How to assess your online reputation • Why do we need to manage it? • Examples • How to measure & track • PR tactics to build or fix
- 3. EXAMPLES
- 4. HOW TO ASSESS YOUR ONLINE REPUTATION • Sample Searches – Page 1/10 Results • Note the ‘type’ of result • Record the sentiment • Add it up Free online reputation assessment sheet at www.outspokenmedia.com
- 5. DEVELOP A SOCIAL MEDIA POLICY • Who should manage it? • Who should tweet/blog/comment? • Integrate with offline PR/marketing • Appoint an ORM spokesperson
- 6. WHAT ABOUT A STRATEGY? • Create an ORM strategy • Integrate with other marketing plans • Develop a crisis communications plan • ORM is not a standalone activity
- 7. TRACK TO PREVENT PROBLEMS • Google/Yahoo! alerts • Tweetdeck/Hootsuite searches • RSS Feeds/Feedreader • Monitoring services
- 8. MANAGE NEGATIVE CONTENT “If you can’t delete, compete!*” • Fix or build? • Respond, participate, engage *Source: www.mashable.com, Antony Mayfield - iCrossing
- 10. CREATE OPTIMISED PR CONTENT “All your PR content should be created, optimised, shared and published with search in mind”
- 11. CREATE DIFFERENT TYPES OF PR CONTENT
- 12. USE INDUSTRY SPECIFIC NETWORKS
- 13. SEARCH RESULTS – PAGE 1 DOMINATION
- 14. Thank you for your time. Email: kirstie@simplymarcomms.co.uk Header here or text Header here or text Twitter: @KirstieColledge LinkedIn: KirstieColledge Building Network: Kirstie Colledge tCn: Kirstie Colledge