1. Katie Hatter
katiehatter@gmail.com
513-805-6046
Strategic marketer in media management with over 15 years experience and a strong
focus on home services, health-care, non-profit and financial industry.
Professional Experience
Champion Windows September 2012 - May 2014
Media Marketing Strategist
 Developed and implemented strategy and procedures to transition all marketing
planning and execution from the (30+) local store owner-manager to a
comprehensive company-wide marketing campaign
 Developed and implemented the company’s first National Direct Mail campaign
which resulted in 40% improvement in ad to sales ratio
 Responsible for managing and reporting Media Marketing Budgets (National-
Corporate and Local) to Champion’s Executive and Shareholder Board of
Directors
 Developed and facilitated communications, timelines and media planning efforts
for 30+ locations with outside advertising and media agencies
 Evaluated and implemented improvements to media mix and frequency in line
with the company’s objectives based on Key Performance Indicators
 Worked with Champion’s national, regional and local sales managers to build a
successful and sustainable pipeline of leads and customers
 Assisted Chief Marketing Officer and VP Sales and on internal and external new
product launch campaigns (Roofing and Siding)
 Optimized each marketing touch point using a data driven and results oriented
methodology
 Marketing Team representative on Special Project to develop a fully integrated
CMR database to function with the (2) window and door factories in Denver and
Cincinnati to process orders, product procurement, manage inventory and
distribution throughout the country.
 Negotiated, analyzed and placed local and regional media plans including
television, cable, radio, online and print in multiple markets
Platinum Marketing Group (PMG) December 2011 - May 2012
Senior Media Planner / Buyer
 Created strategic media plans directly with clients (Premiere Health Partners,
Penn Station (Corporate Ad Fund in 30+ markets), Cincinnati Zoo and Botanical
Gardens, Germain Automotive (Columbus, Naples, Sarasota) and Quality
Overhead Door
 Negotiated, analyzed and placed local and regional media plans including
television, cable, radio, online and print in multiple markets and multiple clients
 Negotiated added value and promotions

2. 2Katie Hatter
 Managed all aspects of Media for the clients including Billing, Traffic, Station
Communication, Buy Performance, Post-Analysis and liaison with creative
agencies
Stanley Steemer International July 2008 – August 2011
Media Planner / Buyer
 Utilized planning tools to create strategic media plans for Branch and Franchise
Stanley Steemer locations
 Negotiated, analyzed and placed over $2 million in local media including
television, cable, radio and print in multiple markets
 Negotiated added value and promotions
 Communicated to franchise owners the media plans, budgets, schedules and
analysis of media proposals
 Responsible for coordination of Branch television and radio traffic
 Coordinated and managed booths for Race for the Cure Events
Focus FGW / Freedman, Gibson & White 2006 – 2008
Media Planner / Buyer
 Strategic planning and buying of regional broadcast (TV, Cable, Radio), print and
outdoor media for retail/consumer clients, Gold Star Chili, Car-X,
Cincinnati Home Builders Association, Premiere Health Partners (Dayton),
Hospice of Dayton, Mayfield Clinic, Cub Foods and Holiday Homes
 Developed and coordinated added value and promotions with radio and TV
stations for retail/consumer clients
 Administered day-to-day activities of clients’ media schedules by presenting
updated flowcharts, schedules and insertion orders with team members and
clients, client billing of media schedule, reconciling and approval of client media
invoices and posting reports
 Analyzed, executed and optimized online search campaigns
 POV analysis of media proposal for clients
 Lead media role in new business presentations
409 Group / CNG Financial 2001 - 2005
Media Planner / Buyer
 Responsible for the planning of all media, setting advertising budgets and
executing advertising and marketing plans for all Check ‘n Go locations in
Michigan, Indiana, Northern California and Northern Ohio.
 Monitored store performance (KPI) and market conditions to determine media
mix and set market budgets
 Analyzed television audience trends to project future audience levels, reach and
frequency goals and negotiated program / daypart rates, spot placement and
value added opportunities

3. 3Katie Hatter
 Negotiated, executed and verified post performance of plans in all forms of
media
 Developed marketing opportunities to enhance the broadcast media schedules
 Developed and implemented a five day training program to train new hire buyers
on all aspects of media buying and marketing Check ‘n Go.
 Developed a manual to educate and train all media buyers on planning and
executing advertising in outdoor media campaigns.
 Worked on a team developing strategies to improve the managing of station
traffic.
 Responsible for downloading Nielsen and Arbitron Ratings into the Smart Plus
media buying software.
Empower MediaMarketing 2000-2001
Associate Market manager
 Responsible for assisting in the planning, negotiation, placement and
maintenance of broadcast media in local markets, including Columbus, Detroit,
Minneapolis and Orlando.
 Estimated and negotiated makegood spots, using Nielsen ratings, Strata View
and Adserve to ensure buys met or exceeded the rating points ordered.
 Coordinated added value promotions, sponsorships, giveaways and remote
broadcasts, with television and radio stations.
 Resolved discrepancies.
 Processed market revisions.
Education
Miami University (Oxford, Ohio) 1999
Bachelor of Science – Mass Communication Major
Marketing Minor