1. CLINTON GLOBAL INITIATIVE
Multimedia Manager Feb. 2016–present
Refocused PwC’s YouTube analytics monitoring, leading to an increase in retention, key
demographic views and overall traffic to firm videos.
Designed firm marketing sites including PwC’s Gift Concierge, recruiting portals and Holiday eCard
program, improving each and their items, saving the firm over $500,000.
PRICEWATERHOUSECOOPERS
New York, NY
WNBC New York, NY
KXAS
Associate Producer Aug. 2007–Oct. 2008
Dallas, TX
KATIE
L U T Z
Launched PwC’s global broadcast studio and responsible for the day-to-day operations.
Managed 15+ person crews and external vendors for studio and on-location productions.
EDUCATION AND SKILLS
Bachelor of Arts May 2007
Denton, TXMAJOR: Radio, TV and Film at University of North Texas
MINOR: Journalism
Adobe CC, Avid and Final Cut certified
KATLUTZ@GMAIL.COM
KATIE-LUTZ.COM
(817) 925-2145
New York, NY
Nov. 2014–Feb. 2016Producer + Assistant Director
A jedi-like producer and project manager with social
media savvy; using technology to communicate
and innovate far beyond the production.
Marketing Manager Nov. 2010–Oct. 2014
Supervised delivery, execution and trafficking of national and local advertising campaigns including
the TPC, PGA Tour and The Wall Street Journal.
Directing strategy and execution of CGI photos, video and other multimedia assets;
launched CGI’s story-telling series OpDocs and strengthening the CGI stories program.
Acting as on-site producer; directing video shoots with celebrities, heads of state and other
highly-sensitive members of CGI.
Oct. 2008–Nov. 2010Producer
Wrote copy, edited video, shot and pitched stories for NBC’s flagship affiliate on a daily basis.
Produced pieces for all WNBC platforms: television, web, taxi, and social media.
Co-produced and edited 30 minute music show, Nonstop Sound. Booked guests, provided
background and research, and set up shoots.
Ran assignment desk, coordinating logistics with crews, strategizing coverage for all platforms.
Oversaw coverage for breaking news situations including, “Miracle on the Hudson”, elections and
inclement weather.
Produced all evening news broadcasts and served as backup for head producer in breaking news
and other top stories.
Field produced pieces with reporters during breaking news.
Helped shape daily newscasts with story pitches, developing graphics and copy-writing all on-air
content.
Filming, editing and producing all content for CGI events and online channels.
Overseeing budgets, including negotiated new vendor contracts for events and decreased event
operating budgets by 20%.
Improving CGI’s overall YouTube viewer retention by 23% from 2015 and increasing
social media channel impressions by over 10%.
Directing multiple daily shoots, scheduling, talent management, writing, editing, sets and budgets.
Proficient with DSLR and professional cameras