The document summarizes the results of a questionnaire conducted to inform the development of a music festival magazine. Key findings include: - The target audience is mainly female aged 16-25 who are students and have limited income. - Most respondents live in Harlow and enjoy music-related hobbies. - Females buy 1-2 magazines per month typically from supermarkets or newsagents. - Respondents preferred a £2-3 monthly magazine with earth-tone colors and features like "A Day in the Life of..." or festival lineups. - The magazine will target this audience with a simple informative layout, festival crowd cover photo, and free CD offer.

1. QUESTIONNAIRE Katie Mould
RESULTS

2. PURPOSE, AIMS AND METHODOLOGY
 The purpose of this presentation is to show the results that I
collect on my music magazine through a questionnaire. I
asked questions based of the information I wanted to find out
about my target audience surrounding my festival music
magazine.
 Conducting a questionnaire was the best way for me to collect
results because I can get straight to the point answers for
what I need to know, in order to put the data into charts and
graphs.
 The aim is to explain the results I collected and how it all fits
in with my music magazine.
 All of the information I have collected allows me to see easier
what I am going to put into my magazine when I am finalising
it, to make sure that it appeals to my target audience.

3. AUDIENCE PROFILE
From the results that I collected from my questionnaire, I can clearly see that my target
audience is going to be mainly female who are between 16 and 20 years old. Most of
them are unemployed because they are all full-time students at either sixth form or
college which means they will not have a sustainable money supply. This shows me that
they will only have a small disposable income. Because of their employment status they
are much more likely to have time to go out and buy a magazine and have even more
time to read it and take everything in. I think that the magazine can appeal to the male
audience just as much as the female, which is why I am going to keep everything very
neutral so that it can appeal to both genders.
Gender Age Employment Status
8
7
6
7
5
40% 6
Male 4 5
Female 3 4
60% 2 3
2
1
1
0 0
16-20 21-25 Unemployed Part-Time Full-Time

4. AUDIENCE PROFILE
I can also see that the majority of the audience live in Harlow which means that it would
be best to market my magazine in this area first before I take it anywhere else. I think
that I could maybe do the surrounding areas of Harlow as well because most people
would travel in to Harlow town to shop. Most of my target audience share a mutual
interest in listening to music which shows me that I may be able to entice my audience
if I can put some sort of free music, such as CD’s or discount vouchers into the
magazine. Most of their hobbies/interests involve some sort of music which means I
can appeal to the majority of the audience with my type of magazine as it covers all
types of music, rather than one specific genre.
Town of Residence Hobbies/Interests
7 5
6 4
5 3
4 2
3 1
2 0
1 Listening to Playing an Attending Playing a Socialising Playing Playing in a
0 Music Instrument Gigs Sport with Games Band
Harlow Bishops Stortford Debden Friends

5. MEDIA PURCHASING HABITS
From the information I collected on my target audiences media purchasing habits, I was
able to find out the amount of magazines males and females buy each month. It was
clear that the majority of the males do not have much interest in buying magazines on a
regular basis which is why I am going to aim my magazine, mainly to the females. By
finding out where most people buy magazines, it made it easier for me to decide where
I am going to market them first of all to get them to sell more. Most of the females
tend to buy their magazines when they are on the go on the way to work or on their way
home which is why it is easy for them to stop of in a supermarket or newsagents to
quickly pick one up. I will put my magazine in one of these shops first of all.
Magazine Purchasing (per month) Magazine Purchasing Location
6 6
5 5
4 4
3 3
2 2
1 1
0 0
None One Two Supermarket Newsagents

6. MEDIA PURCHASING HABITS
From these results I collected about media purchasing habits, I have concluded that I
will definitely be producing a magazine once a month to appeal to my target audience
of mainly females. I think that this will work better than creating one once a week or
once a year because it’ll give the reader type to digest the information and decide what
they want from the next issue. I personally think that the males think they should be
sold once a year, because they don’t buy magazines very often themselves. The
magazine costs that were the majority were also very convenient because I thought that
£2-£3 was the most appropriate price for this type of magazine. The majority of the
males and females chose this price also which is why I am going for it.
Frequency of Release Magazine Costs
6 7
5 6
4 5
4
3
3
2 2
1 1
0 0
Once a Week Once a Month Once a Year £1-£2 £2-£3 £3-£4

7. PERSONAL PREFERENCES
From these results on personal preferences, I can see that the majority of the males
think that the layout should be neat, however the majority of the females think that it
should either be structure or simple but informative. I think that I am going to go with
simple but informative because it has a balance between the males and the females.
For the front cover image I think that I am definitely going to go with the festival crowd
because it is very plain to see that the majority of the people that I surveyed, said that it
would be better than the band idea that I had.
I can also see from the gifts/offers results I collected, that near enough everyone that I
surveyed would want a free CD, plainly because it is a music magazine and it is
something that they’d expect to receive in a magazine.
Layout Front Cover Image Gifts/Offers
4 8 6
5
3 6 4
3
2 2
4 1
1 0
2
0
Neat Structured Minimalistic Simple but 0
Informative Festival Crowd Band

8. PERSONAL PREFERENCES
To me, finding out what sort of features the target audience would like to see in the
magazine was the most crucial part of the questionnaire. I wanted a couple that would
stand out to the crowd so that I could create a good page to put them into. The ideas
that tended to appeal to the majority of the target audience were ‘A Day In The Life
Of…’, ‘Festival Line-Ups’ and ‘Festival Life’. I think that I am going to do one of these for
the double page spread in my magazine so that it can appeal to the target audience.
The colour schemes that most people went for tended to be the same as well which
highlighted that I needed to go with the first option in order to appeal to both of the
genders.
Features Colour Scheme
8 6
7
6 5
5 4
4
3 3
2
1 2
0 1
Gig Reviews A Day In Album Festival Top 10 Best Festival Life Headlining
The Life Reviews Line-Ups Festivals Acts 0
Of… White, Dark Green, Beige, OrangeGrey, Dark Blue
Green, Beige, DarkOrange, Beige, Black, Green
White, Beige, Dirty Green, Bla

9. CONCLUSIONS AND PROPOSALS
From the results I collected through the questionnaire, I am going to target my
audience at mainly females because I feel like they would be the people that are
most likely to buy my magazine. However, I am going to keep everything very
neutral in order to keep a male interest in the magazine rather than alienating
them completely. I am going to do this by keeping the colour scheme of the
magazine very earthy with a lot of browns and beiges. I think that this will work well
in appealing to both genres. The age of the target audience will be from around 16
– 25 years old as that is the average age of a festival goer. I think that this will also
help me sell more copies if I target a broader range of people.
I am going to price my magazine at £2.99 so that it is not too expensive but not too
cheap. I think that this price will appeal to most people because of the content and
free gifts you get inside the magazine.
I am going to release a new issue every month so that the readers do not forget
about my magazine and also so that they can send in their own ideas so that they
can feel a part of the magazine experience. I think that this will entice more people
because it will make them feel like they are a part of the magazine rather than just
reading it.

10. CONCLUSIONS AND PROPOSALS
To appeal to the majority of the people that I questioned I am going to keep the
layout of the magazine simple but informative and structured when it comes to
interviews and reviews so that the readers feel like adults rather than being
treated like children. I think that this will spark more interest in the magazine.
I am also going to make the photo on the front cover as a festival crowd
because I feel like that appeals to a much wider audience than a specific band
would. A large group of people such as an audience at a festival will be much
more appealing that a certain band that may only appeal to certain types of
females.
For the gifts and offers part of the magazine I am going to include a free CD
with the first issue so that the audience feels enticed to buy the magazine in
order to receive free music. For the average person that I am targeting with
this magazine, free music would be a treat when paying £2-£3 for a magazine.
The majority of the people that I asked also said that they would prefer to see
colours such as whites, dark greens, beiges and oranges to keep the colours
earthy and natural.