2. Katie
Schumaker
Community management ServiCeS
Company Overview
Crawford Hoying provides solutions for every aspect of real estate in
today's ever changing market. In addition to managing approximately
eight million square feet of multifamily and commercial properties,
Crawford Hoying and its affiliates assist clients with asset acquisition
and disposition. We also offer a full range of development, con-
struction, insurance and risk management services. More than 200
team members work for Crawford Hoying and its subsidiaries in the
Columbus Market, and more than 15,000 residents call one of our 30
communities their home.
The Crawford Hoying Difference
Rarely found in this industry, our approach is very systematic and
data-driven, with leadership as the key component. Borrowing from
the GE and Toyota business models, we focus on people and process
to deliver results.
At Crawford Hoying, we base our performance targets on beating the
market average, as defined by REIS. Specific occupancy, rate, and
expense ratio goals are set for each unique community.
After establishing strategic objectives, we develop operating budgets,
capital budgets and action plans to support the strategic objectives.
Our point of pride is our ability to execute the plan. Standard
operating procedures establish clear expectations and produce
predictable results. Carefully selected leaders and team
members, coupled with incentive programs tied to the bottom
line, ensure everyone is committed to the same ideals – beat
the market and deliver results.
We closely monitor progress with weekly and monthly operational
reviews. Team members are reviewed three times per year.
Many companies measure, but few take action. At Crawford
Hoying, action plans are modified to leverage newly discovered
best practices, avoid projected performance misses, or recover
from current performance shortfalls: plan, execute, measure,
countermeasure, execute, measure, countermeasure, etc.
The Perfect Position
Crawford Hoying is a perfect partner. Large national companies have
their priorities on the east, west, and southern coasts. Many have
already exited the Midwest and Mid-Atlantic. Based in central Ohio,
we are committed to owners in these areas.
Our Size Is Ideal
We Provide The Best Of Both Worlds
Small enough to be:
•Entrepreneurial
•Flexible
•Opportunistic
•Accessible
Critical Partners
In addition to our marketing partners, Crawford Hoying has
built a team of strong operational partners to deliver consistent
quality management throughout the entire process. The
following companies meet the same high standards we set for
our company:
CBC Innovis
Headquartered in Columbus, Ohio, CBCInnovis delivers
solutions such as credit reports, property information
services, employment and resident screening, and loan
application processing software services. CBCAmRent’s
integratable scoring and decision tools ease.
YARDI
Yardi Systems has set the standard for high-performance
software solutions and services for the real estate industry
since 1984. They include deliverables or valuations, accounting,
forecasting, budgeting, customer portals, electronic transactions,
payables and procurement for multifamily, commercial, retail
and homeowner association management. Yardi has received
accolades for both its impressive products and accomplished
staff.
REIS
REIS provides commercial real estate market information and
analytical tools for its customers. It maintains a proprietary
database containing detailed information on apartment,
office, retail, and industrial properties in metropolitan markets
throughout the U.S. REIS is used by real estate investors,
lenders and industry analysts, and enables Crawford Hoying to
provide its clients relevant and accurate data.
Large enough to deliver:
•StabilityandSecurity
•EconomiesofScale
•RevenueShareOpportunities
•NegotiatedVolumeDiscounts
Contact us
555 Metro Place N
Suite 600
Dublin, OH 43017
Phone: 614-335-2020
Fax: 614-850-9191
Email: info@crawfordhoying.com
www.crawfordhoying.com
Crawford Hoying
ore than a real estate brokerage
agement company.
ully committed to the experience
sidents, tenants and investors, and
to evolve in order to best meet
eds.
evolved into a full service real
and property management
zation, we rebranded several
subsidiary companies to better
the full scope of the Crawford
organization. Among other
es, Crawford Communities be-
Crawford Hoying Living, and our
pment partners division became
ord Hoying Development.
ccesses have meant more ways
o provide first-class services
esidents and clients. We look
d to doing so for years to come.
Commercial Flyer
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3. Katie
Schumaker
refresh
Glaceau vitaminwater is a range of low-calorie
flavoured spring waters with added vitamins
and minerals.
The makers of vitaminwater® have announced
that they will introduce two new varieties
of the beverage just in time for summer:
vitaminwater refresh (tropical mango flavored
+ other natural flavors) and vitaminwater
vital-t (lemon iced tea flavored + other natural
flavors).
vitamin e
Vitamin E is necessary for structural and
functional maintenance of skeletal, cardiac,
and smooth muscle.
vitamin c
Vitamin c is a factor in the maintenance of
good health. it helps the body to metabolize
fats and proteins. vitamin c helps in the
development and maintenance of bones,
cartilage, teeth and gums.
about
Energy Brands, also doing business as Glacéau,
is a privately owned subsidiary of The Coca-
Cola Company based in Whitestone, New
York City that manufactures and distributes
various lines of enhanced water. Founded
in May 1996 by J. Darius Bikoff with an
electrolyte enhanced line of water called
Smartwater, Energy Brands initially distributed
its products to health food stores and
independent retailers in the New York area.
Adding Fruitwater and Vitaminwater to its line
in 1998 and 2000, respectively, the company
expanded to nationwide distribution in the
early 2000s.
By 2002, the Glacéau line of waters were
the top selling enhanced water brand in
the United States, with the company's
Vitaminwater being its best selling product. In
2006, the company earned US$350 million in
revenues. The company then began its global
expansion, launching its products in the
United Kingdom and Australia in 2008, France
in 2009 and Argentina in 2011.
Energy Brands is owned primarily by Bikoff,
employees, and small investors. Rapper 50
Cent—obtained a minority share of the
company as part of an endorsement deal in
the company. 30% of the equity was sold to
LVMH sometime in the 2000s, which in turn
sold those shares. The shares eventually were
sold to India-based Tata Group in August
2006, which held the shares until May 2007
when The Coca-Cola Company purchased
the company as an independent subsidiary,
leaving its actual operations with its existing
management including Bikoff.
refresh tropical mango
flavored+other natural flavors
focus
kiwi-strawberry
flavored+other natural flavors
excellent source of c
and b vitamins
100% vitamin c
100% vitamins b5 b6 b12
� vitamin a
electrolytes
per bottle, see nutritional
facts inside
nutrient enhanced
water beverage
put your focus
where your
mouth is
focus
kiwi-strawberry*
calories 120
total fat g 0
sodium mg 0
total carbohydrates g 33
sugar g 32
protein g 0
daily value
potassium 3500mg †
vitamin a 5000 IU 25%
vitamin c 60mg 100%
calcium 1000mg †
vitamin e 30 IU -
niacin (vitamin b3) 20mg -
vitamin b6 2mg 100%
vitamin b12 6µg 100%
pantothenic acid
(vitamin b5)
10mg 100%
magnesium 400mg †
zinc 15mg -
chromium 120µg -
manganese 2mg -
plus ups
taurine mg -
caffeine mg -
ingredients
Ingredients: reverse osmosis water, crystalline fructose, cane
sugar, less than 0.5% of: citric acid, vitamin C (ascorbic acid),
natural fl avors, vegetable juice (color), gum acacia, magne-
sium lactate and calcium lactate and potassium phosphate
(electrolyte sources), vitamin B5 (calcium pantothenate),
glycerol ester of rosin, vitamin A palmitate, vitamin B6 (pyri-
doxine hydrochloride), vitamin B12 (cyanocobalamin)
*flavored + other natural flavors. † not a significant source
Catalog Brochure
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4. Katie
Schumaker
Inniswood Metro Gardens
Nestled within a scenic nature preserve, the 121-acre Inniswood Metro
Gardens is a continual source of inspiration for Central Ohioans of all ages.
Streams and woodlands filled with wildflowers and wildlife provide a
majestic backdropto the beautifully landscaped flowerbeds, rock garden and
lawns.
Dedicated to the enjoyment, cultivation and preservation of nature’s
treasures, Inniswood boasts more than 2,000 species of plants, specialty
collections and several theme gardens including the rose, herb and woodland
rock garden.Visitors will enjoy the seasonal beauty of the gardens and natural
areas as they stroll along three miles of trails and paved pathways.
ATribute toTwo Sisters
Inniswood Metro Gardens was once the 37-acre estate of sisters Grace and
Mary Innis, who enjoyed gardening and wildlife observation respectively.The
Innis sisters’desire to preserve and enhance their gardens and woodlands for
the enjoyment of all people resulted in the generous donationof their home
and property to Franklin County Metro Parks in 1972.
To honor the memory of Grace and Mary Innis, Metro Parks opened the
2.8-acre Sisters’Garden in 2002. Designed to celebrate the complexity of
nature and the inquisitiveness of childhood,The Sisters’Garden aspires“to
nurture the nature of the child in everyone”.
Learning and Appreciation
Inniswood offers education in horticulture and the natural sciences for children
and adults. Dramatic displays of natural and cultivated gardens, seasonal
celebrations and a variety of programs provide a wealth of information and
enjoyment.The sister’s former home is the site for education programs, a
horticultural reference collection and staff offices.
InniswoodVolunteers
The purpose of the InniswoodVolunteer Program is to promote the
development of Inniswood Metro Gardens. All funds raised through projects
are used to operate and promote Inniswood and its educational and volunteer
programs.
Membership is open to anyone wishing to volunteer a minimum of 40 hours
per year at Inniswood and willing to pay annual dues of $10.00. Membership
in the Inniswood Garden Society is a benefit for volunteers who volunteer 40
hours or more per year at Inniswood.The volunteer training program, held each
March, consists of four sessions, which prepare participants to perform various
services at Inniswood.These services include garden tours and maintenance,
interpretation and assistance in the library and educational programs. It also
includes a variety of special interest groups supporting the Gardens’interest
in fern propagation, theme gardens, container gardening, and wildflowers to
name a few.
Approximately 300 dedicated volunteers help the Inniswood staff conduct
tours and programs, tend the gardens and participate in an array of activities.
IVI sponsors the annual perennial plant sale the first weekend of May. All
volunteers are encouraged to attend quarterly meetings held at Innis House
that include a short business meeting and horticultural program.To learn
more about volunteer opportunities at Inniswood, please call theVolunteer
Coordinator at (614) 895-6226.
Inniswood Garden Society
Inniswood Metro Gardens is a facility of the Franklin County Metro Parks.
Operation and maintenance funds are provided by the District, however,
continued growth and development are contingent upon gifts from private
citizens and philanthropic organizations.
The Inniswood Garden Society was created in 1984 to assist the Franklin
County Metro Parks in the growth and development of Inniswood Metro
Gardens in a manner that is consistent with the goals and philosophies of
the park district. Additionally, the Inniswood Garden Society assists with
the promotion of Inniswood by sponsoring horticultural programs for its
members and the public.
Society members receive an Inniswood Garden Society newsletter, a
vote at the annual meeting and information on the activities and special
events at Inniswood. Membership in the Society helps to assure the success
of Inniswood and brings a deep sense of involvement in knowing that your
membership is helping support this excellent horticultural facility.Your
membership helps the Gardens grow!To learn more about the Inniswood
Garden Society, please call (614) 895-6226.
Inniswood
Metro Gardens
NG HOURS
N HOURS
daily 7am to dark
OUSE HOURS
uesday - Friday 8am to 4:30
ay and Sunday 11am to 4pm
Mondays and Holidays
ormation about programs
wood, visit our website
614) 895-6216.
ood Metro Gardens is
d at 940 S. Hempstead Road
erville, Ohio.
Garden Brochure
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5. Katie
Schumaker
PineaPPle Poblano
Pairs well with fish or chicken, even great on
crackers.Tangy and Sweet.
CraCked Cranberry
Sweet and mellow. Great taste of cranberry
without a lingering aftertaste. Mixes great
into chicken salad or on leftover turkey
sandwiches.
SimPly Sweet
Our base. Great on everything. Kids love it
on fish sticks and chicken nuggets. If you
like salt and vinegar chips,
you’ll love this one.
Jammin JalaPeño
Fantastic on bratwurst. Little bit of heat.
Tart and earthy.Works great on hot dogs,
brats, and burgers because it’s
almost like a spicy relish.
HoPPin Habañero
Very citrusy. Pairs extremely well
with pork. One step up from
jalapeño in heat.
no Joke Jolokia
One of the few times you can have a ghost
pepper product and enjoy it. It’s definitely
spicy but edibly so. Mix with your devilled
eggs or potato salad; also with
meats like venison or buffalo.
SCorCHin SCorPion
A very fruity pepper. Great to put over
cream cheese and to use as a dip. It has a
very mellow and sweet flavor that
goes well with egg rolls.
GarliC PePPerCorn
Amazing garlic taste without being over-
whelming. Fantastic on burgers, including
black bean burgers.Very rich.
You haven’t had mustard until
you have had our mustard!
Whether you like fruity, savory,
or spicy; we have the product
for you! Our mustards come
to life in your mouth
with our different
pepper blends!
It all started over 5 years ago when
Justin conceived the beginnings of
our Jalapeño Mustard and has since
flourished into our full line.
All of our mustards (with more to come)
should be a staple in your kitchen as they
are in ours.You should always keep one
on hand to suit your mood or your friends/
families moods. Use any of our mustards
to brighten any of your favorite foods such
as potato salad, gumbo, pizza (seriously it’s
good on pizza) and even to liven up Aunt
Petunia’s lackluster cheesy potatoes.
Our mustard makes the perfect gift for
mustard devotees, spicy food lovers; to
the person you know that has everything.
They make a simple and effective gift
basket for your coworkers, kid’s teachers,
and the mailman.
FLUSTARD
MUSTARD
COMES
TOYOU!
If you have questions or
cerns or just want to tell
ow amazing we are; feel
ree to drop us an email.
y@flustardmustard.com
n@flustardmustard.com
s@flustardmustard.com
Or call
Molly: (614) 537-5013
Justin: (614) 572-5709
Visit us at
Flustardmustard.com
llow and Like us on
Flustard Mustard Brochure
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6. Katie
Schumaker
“Theworld is full of obvious
things which nobody by any
chance ever observes.”
― Conan Doyle
One of Conan
Doyle’s best
mystery novels
just grabs your
attention from
the beginning.
Perfect Page
turner.
-Publishers Weekly
Visit us at
www.puffinpublishing.com
Enter Sherlock Holmes,
summoned to protect Sir Henry
from the fate that has threatened
the Baskerville family.
“A mind bending tale
for today, yesterday
and tomorrow.”
- Washington Post
The Hound of the Baskervilles
“Theworld is
full of obvious
things which
nobody by any
chance ever
observes.”
― Conan Doyle
“A great mystery that
will have you hanging
on for dear life!”
-New York Post
“A mind bending
tale for today,
yesterday and
tomorrow.”
- Washington Post
Enter Sherlock
Holmes, summoned
to protect Sir Henry
from the fate that
has threatened the
Baskerville family.
Visit us at
www.puffinpublishing.com
The Hound of the Baskervilles
Book Ad
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8. Katie
Schumaker
Based on the beloved international
bestselling book, The Book Thief tells
the story of an extraordinary, spirited
young girl sent to live with a foster
family in WWII Germany. Intrigued by
the only book she brought with her,
she begins collecting books as she
finds them. With the help of her new
parents and a secret guest under the
stairs, she learns to read and creates a
magical world that inspires them all.
TheBookThief
The
Book Thief
Courage Beyond Words.
Courage Beyond Words.
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metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus.
Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum.
thebookthief.com facebook.com/thebookthiefmovie
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Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur
ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper
libero, sit amet adipiscing sem neque sed ipsum.
Audio: English 5.1 Dolby Digital, Spanish Dolby Surround, French Dolby Surround
Subtitles: English SBH, Spanish 2013/Color/123 minutes Widescreen 2.35:1
Rating Reasons
DVD Case Designs
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12. Katie
Schumaker
36 VICTORIA VAN VIOLENCE Alternate
vegan modeltalks about her fight
foranimal rights!
45 3 DAY ED HARDY EVENTWe are
honored and humbled to host the leg-
endary tattooer and artist Ed Hardy for
an unprecedented 3-day event.
52 CATTOOS Whether it’s a pet or
you’re just an animal lover, animal tattoos
never go out of style!
55 3D TATTOOS tattoos that look so
realistic on your skin, as if the real thing is
on your body.
60 HERO TATTOOS here you will find
the top 10 based on our writers pic
65 CELEB TATTOOS famous tattoos that
these celebrities wear are almost always
the talk of the town.
May 2015TABLE OF CONTENTS
36
VICTORIA VIOLENCE
Interview with model Victoria
about being vegan and fight
for animal rights.
8 AARON CAIN flying the flag for bio-
chemical tattoo artist for 20 years
11 THE SKIN BOOK Skin Book promo is
making waves.
16 THE BRIGHTSIDE OF TATTOOS here
are some things to look for before com-
mitting to an artist or his/her place of
business.
18 DIY TATTOOS If you’re thinking of
getting a tattoo, you’re better off saving
up the money for a professional tattoo
artist
26 ERIC JONES Interview by:
MARCO ANNUNZIATA
29 TATTOOS IN THE WORKPLACE
Employers are slowly adopting a
More Liberal Stance on Tattoos in
the workplace
31 SUICIDE GIRLS CHARITY Some of
the top Ladies of tattooing bring you
the “Ladies Ladies” art show.
Cover photo credit: VICTORIA VAN VIOLENCE
Table of Contents
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13. Katie
Schumaker
Victoria
Violence
Victoria
Violence
Mixing things up:
LOOK ON
THE BRIGHT
SIDE OF
TATTOOS BY
THE MOST
POPULAR OF
ARTISTS AS
THEY GUIDE
YOU TO THE
RIGHT STYLE
Volume•69May2015
ALTERNATE
VEGAN
MODEL
TALKS
ABOUT
HER
FIGHT
FOR
ANIMAL
RIGHTS!
by
KATIE MAREE
RNATE
AN
EL
KS
UT
T
MAL
HTS!
MAREE
Magazine Cover
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14. Katie
Schumaker
Ask Guy
Aitchison
Get Down
in Tattoos
Liz Cook
Black
and Grey’s
Finest Hour
Volume • 21 May 2015
Alternate
Model
Talks
Animal
Rights
At DownTown
Tattoo Shop
Now at Hell City
Mixing things up
An art auction for
the Austism charity
Victoria
van
Violence
Magazine Cover 2
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16. Katie
Schumaker
6Baby Boomers Ready to Sell Businesses
to the Next Generation
As older owners choose the improved economy as a climate in
which to sell. by STACY COWLEY
9‘Female Viagra’ Drug, Being Sold to
Valeant for $1 Billion
Food and Drug Administration granted approval this week for
Addyi, a new libido drug for women. by ANDREW JONES
10Recalls of Organic Food on the Rise
Organic food recalls have been driven by bacterial
contamination. by STEPHANIE STROM
16Inside Amazon: Wrestling Big Ideas in
a Bruising Workplace
The company is conducting an experiment in how far it can
push white-collar workers. by JODI KANTOR
48NBCUniversal to Invest $200 Million
in BuzzFeed
The deal, which values BuzzFeed at about $1.5 billion,
includes plans for the new and old media companies to
work together. by EMILY STEEL
60Single-Family Homes Led Housing
Starts Last Month
Home builders started on single-family houses in July at
the fastest pace since the recession began in late 2007.
87China’s Markets Keep Eager Investors
Guessing
As China’s once-staid currency suddenly dropped sharply
last week, Wall Street began sniffing around for a way to
profit. by ALEXANDRA STEVENSON
89Greece Gets Nearly $14.4 Billion
The money from other eurozone countries is part of a
much bigger bailout package. by JACK EWING
95Maple Syrup ‘Rebels’ Clash With Law
Harvesters in Quebec, who provide 70 percent of the
world’s supply, must sell through a central system.
by IAN AUSTEN
98Uber Missed Criminal Records of
Drivers District attorneys in Los Angeles and San
Francisco say drivers for the ride-hailing service have
included some convicted of murder or sex offenses. by
CONOR DOUGHERTY
Content
2 AUG. 2015
Inside Amazon:
Wrestling Big
Ideas in a Bruising
Workplace
pg. 16
NBCUniversal
to Invest $200
Million in
BuzzFeed
pg.48
Single-Family
Homes Fuel Gains
of Housing Starts
in July
pg.60
China’s Turbulent
Markets Keep
Investors
Guessing
pg.87
Helps Clear
Marketing
Hurdles and
Reach Fans
August 2015 • volume 21
TOC, Cover
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