Data Pitfalls - Brighton SEO - Katie Swann.pptx

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We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way. From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls. I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!

Marketing

Data Pitfalls:
Keeping Campaigns on
the Right Side of Digital
PR Twitter
Slideshare.Net/KatieSwann5
@katiesadler
Katie Swann
Digitaloft

#brightonSEO
@katiesadler
JANUARY - JULY 2022.
446 CAMPAIGNS RESEARCHED
& DESIGNED

Just think…
H.I.C.C.U.P.
#brightonSEO
@katiesadler

H is for…
Headline
#brightonSEO
@katiesadler

I is for…
Intention
#brightonSEO
@katiesadler

#brightonSEO
@katiesadler
Put yourself in the mind
of the original source

C is for…
Cover your bases
#brightonSEO
@katiesadler

https://www.scotsman.com/news/opinion/columnists/how-many-people-think-the-moon-is-made-of-
cheese-beware-pr-surveys-trying-to-sell-you-something-stephen-jardine-3786136?s=31
#brightonSEO
@katiesadler

C is for…
Check your sources
#brightonSEO
@katiesadler

#brightonSEO
@katiesadler
➔Check dates
➔Will it replicate?

#brightonSEO
@katiesadler
➔Check dates
➔Will it replicate?
➔Read the fine print

#brightonSEO
@katiesadler
➔Check dates
➔Will it replicate?
➔Read the fine print
➔Include details in
methodologies

U is for…
Understand the
possible dangers
#brightonSEO
@katiesadler

Once your campaign is out there, your
ability to control the narrative is gone
#brightonSEO
@katiesadler

P is for…
Proof, proof and
proof again
#brightonSEO
@katiesadler

#brightonSEO
@katiesadler
Proof for...
➔Spelling.

#brightonSEO
@katiesadler
Proof for...
➔Spelling.
➔Numbers.

#brightonSEO
@katiesadler
Proof for...
➔Spelling.
➔Numbers.
➔Common sense.

#brightonSEO
@katiesadler
Proof for...
➔Spelling.
➔Numbers.
➔Common sense.
➔Normalised results.

#brightonSEO
@katiesadler
Proof for...
➔Spelling.
➔Numbers.
➔Common sense.
➔Normalised results.
➔Conclusions.

#brightonSEO
@katiesadler
Key takeaways...
➔Headline.

#brightonSEO
@katiesadler
Key takeaways...
➔Headline.
➔Intention.

#brightonSEO
@katiesadler
Key takeaways...
➔Headline.
➔Intention.
➔Cover your bases.

#brightonSEO
@katiesadler
Key takeaways...
➔Headline.
➔Intention.
➔Cover your bases.
➔Check your sources.

#brightonSEO
@katiesadler
Key takeaways...
➔Headline.
➔Intention.
➔Cover your bases.
➔Check your sources.
➔Understand the dangers.

#brightonSEO
@katiesadler
Key takeaways...
➔Headline.
➔Intention.
➔Cover your bases.
➔Check your sources.
➔Understand the dangers.
➔Proof, proof and proof again.

Thanks for listening!
Slideshare.Net/KatieSwann5
@katiesadler
Katie Swann
Digitaloft

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