Types of advertising

1. Types of advertising

2. Types of advertising
Online
YouTube
advertising
Magazines
Billboards
Apps
Newspapers
facebook
TV
Posters
Leaflets

3. Advertising Methods
• Online advertising – A marketing strategy that involves using the
internet to deliver messages to certain customers.
• Print Advertising – Advertising in things such as
newspapers, magazines instead of on the TV, radio or
internet.

4. • Guerilla Advertising – This is where stickers or large objects for
certain companies or bands are stuck/placed around main towns
for advertisement purposes.
• Broadcast Advertising – This is commercials on TV or the Radio.

5. • Outdoor advertising – Advertising that is done outdoors such as
billboards, Exteriors of busses, posters etc .
• Product placement advertising - Providers pay for their goods to be
advertised on things such as films or television programs.

6. • Mobile Advertising – advertising that is on a mobile devices such as
smartphones, IPads, tablets etc. The ads take place on things such
as apps, banner advertisements, mobile games or SMS.
• Packaging adverts – The material wrapped around an item that
protects, promotes, identifies the product.

7. Design Context
• Creative needs needed in order to create an
advert.
• Media
• Opportunities
• New idea like products/exploration
• Who your working for.
• What the product is.
• How much you have to spend.
• Type of audience

8. Constraints in advertising
• Law – You have to stay within legal rules such as libel. There are some
products that are not allowed to be advertised at all or they are
restricted like alcohol and tobacco. You are also not allowed to make
untrue claims on adverts or falsify information.
• Money – You must have enough money to pay for the expense of
making and advert.
• Ethics - Things like advertising things that may upset or frighten
people that do not fit the products profile. Also Advertising things to
people that are venerable - eg advertising fast food to children.

9. 7 Most common types of Ad strategies
• ‘Before and After’ Strategy
• ‘Advice’ strategy
• ‘Empathy’ Strategy
• ‘Testimonial’ Strategy
• ‘Demonstration’ Strategy
• ‘Competitive’ 0r ‘Comparison’ Strategy.

10. • Before and after strategy - This strategy shows people what life would be like with
and without a product. Normally is shows a negative image of something such as a
person then it transforms them into a positive one as the after transformation. This
helps to show how important the product they are selling is.
• Advice Strategy – This strategy is used to show the benefit of a product/service. It
tells the audience that you need this product and presents it as advice saying that if
you use this product it will help you in different ways.
• Empathy Strategy – This strategy is used to make people feel empathy towards an
issue or matter. For example when they show ill children on TV which makes people
feel sympathetic so they donate money.
• Testimonial Strategy – This strategy uses a famous or non-famous figure to
promote a brand or product. For example they could uses a famous footballer to
advertise Nike football shoes.
• Demonstration Strategy – This strategy demonstrates how reliable, beneficial or
useful a product/brand or company is.
• Competitive/comparison strategy – This strategy compares the differences
between a product and a competitors

11. Communication in advertising
The advert I have chosen is the ‘Dogs Trust’ advert.
This advert is trying to communicate to the audience about how rescue dogs have
been forgotten about as the takeover of buying new dogs online has taken over.
They are trying to persuade anyone thinking about getting a dog to go to ‘Dogs Trust’
first.
The advert is aimed mainly at adults but it is also aimed at Children too as they want a
pet and see how the dog has been badly treated then they pester their parents until
they allow them to get a dog.
The type of strategy it uses is the ‘Empathy’ strategy as it touches your heart strings by
showing clips and images of mistreated lonely dogs, this makes people feel
sympathetic.
I think this advert is effective because of the way they
Communicate with the selective use of language and the
Sad images/clips of the dogs.