This document is a capstone project for a master's degree in sport business management. It contains three main sections: career documentation with resume information, professional experiences in ticket sales and operations, and scholarship projects related to an Olympic training facility, health and wellness center, and sport marketing agency. The capstone provides samples of the author's qualifications and experience in areas relevant to entering the sport industry.

1. CAPSTONE
PROJECT
Katie
Wisdom
February
3,
2016
The
University
of
Alabama
Sport
Business
Management

2.
2
Table
of
Contents
Section
One:
Career
Documentation
Personal
Information……………………………………………………………………………...........................3
Education……..………………………………………………………………………………………..........................3
Summary
of
Qualifications……….……………………………………………….......................................3
Related
Experiences………………………………………………………………..........................................4
Honors
and
Awards……………………………………………………...…………........................................4
References………………………...…………………………………………………...........................................5
Cover
Letter………………………………………………………………………....……………………………………….6
Thank
you
Letter…………………..………………………………………………………………………………………..7
Career
Goals.......................................…………………………………………………………………………….8
Section
Two:
Professional
Experience
Professional
Experiences………………………………………………………………………………………………..9
Tide
Pride
Ticket
Office
Associate…………………………………………..…………………………………….10
Post
Season
Game
Day
Staff…………………………………………………………………………………………12
Alabama
Baseball
Operations
Intern..…………………………………………………………………………..14
Section
Three:
Scholarship
Part
A
–
Grant
Proposal………………………….…………………………………………………………………….16
Part
B
–
Projects……………….………………………………………………………………………………………….19
Olympic
Training
Facility
Visitor
Center……..…………………………………………………………………19
Facilities
–
The
HEART
Center…….…………………………………………………………………………………22
Marketing
–
TUSKaloosa
Sport
Marketing.……………………………………………………………………33

3.
3
Personal
Information
Katie
Elizabeth
Wisdom
(256)
412-­‐9436
kewisdom2015@gmail.com
Education
The
University
of
Alabama,
Tuscaloosa,
AL
M.S.
in
Human
Environmental
Sciences
–
Sport
Business
Management,
May
2016
GPA:
4.0/4.0
B.S
in
Human
Environmental
Sciences
–
Food
and
Nutrition,
May
2015
GPA:
3.4/4.0
Summary
of
Qualifications
Young
professional
offering
experience
in
ticket
sales,
event
management,
and
customer
service.
Highly
motivated
and
enthusiastic
about
entering
the
sport
industry
in
sales
and
operations.
Offering
a
positive
attitude,
efficient
work
ethic
and
a
strong
desire
to
contribute
to
a
team
through
problem
solving
and
organization.

4.
4
Related
Experiences
Tide
Pride
Ticket
Office,
Office
Associate
(August
2012
–
Present)
• Provided
customer
service
through
phone
calls,
emails,
and
in
person
at
University
athletic
events
• Organized
and
distributed
Tide
Pride
season
tickets
to
all
members,
faulty/staff,
letterman,
and
students
• Managed
daily
sales,
will
call
inventory,
and
player
pass
tickets
Alabama
Ticket
Office,
Post
Season
Game
Day
Assistant
(December
2012
–
Present)
• Assisted
with
game
day
operations
at
away
game
site
• Distributed
tickets
to
students
and
player
families
• Addressed
game
day
issues
and
provided
solutions
to
fans
Alabama
Baseball
Team,
Baseball
Operations
Intern
(January
2016
–
Present)
• Assist
with
game
day
operations
as
visiting
team
liaison
and
media
relations
contact
• Assist
with
recruit,
VIP,
and
Alumni
visits
to
stadium
• Verify
and
collect
information
for
player,
staff,
and
VIP
tickets
• Prepare
game
charts
and
sheets
as
needed.
Honors
and
Awards
Dean’s
List
Spring
2014,
Fall
2014,
Spring
2015
Phi
Upsilon
Omicron
Honor
Society
Sigma
Lambda
Alpha
National
Honor
Society
Day
One
Leadership
Peer
of
the
Year

5.
5
References
Mr.
Pete
Heim
Director
of
Ticketing
The
University
of
Alabama
Athletics
(205)
348-­‐3513
pheim@ia.ua.edu
Mr.
Justin
Gunter
Assistant
Director
of
Ticketing
The
University
of
Alabama
Athletics
(205)
348-­‐0669
jgunter@ia.ua.edu
Mrs.
Beverly
Chandler
Assistant
Director
of
Ticketing
The
University
of
Alabama
Athletics
(205)
348-­‐6960
bwchandler@ia.ua.edu
Dr.
Ken
Wright
Professor
and
Director
CHES
Sport
Business
Management
The
University
of
Alabama
(205)
348-­‐4705
kwright@bama.ua.edu

6.
6
Cover
Letter
Katie
E.
Wisdom
kewisdom2015@gmail.com
120
15th
Street
E
Apt.
7207
Tuscaloosa,
AL
35401
October
27,
2015
United
States
Olympic
Committee
One
Olympic
Plaza
Colorado
Springs,
CO
80909
Dear
International
Games
Manager,
My
name
is
Katie
Wisdom
and
I
am
submitting
my
application
for
the
International
Games
Intern
for
May
to
August
2016.
While
attending
the
University
of
Alabama
to
obtain
my
master’s
degree
in
Sport
Business
Management
I
was
able
to
visit
the
USOC
in
Colorado
Springs
during
May
2015.
While
at
the
complex,
I
developed
a
love
for
the
Olympic
Movement
and
a
desire
to
learn
from
the
best
in
the
sport
industry.
I
am
the
ideal
candidate
for
this
internship
because
I
am
a
motivated,
organized,
and
passionate
team
player
dedicated
to
the
Olympic
Movement.
In
the
Sport
Business
Management
program
at
UA
I
have
developed
skills
to
be
an
organized
multi-­‐
tasker,
a
strong
team
player
when
multiple
projects
are
going
on
at
once,
and
how
to
collaborate
effectively
with
different
groups.
I
approach
every
problem
with
a
passion
to
find
a
solution
as
quickly
and
efficiently
as
possible.
Also,
after
four
years
at
the
Athletic
Ticket
Office,
I
have
learned
to
be
a
strong
communicator
in
customer
service.
Working
with
80,000
annual
season
ticket
holders
has
taught
me
patience
and
how
to
be
detail
oriented
in
every
project
I
partake.
These
skills
will
allow
me
to
be
a
beneficial
component
to
the
International
Games
team.
As
stated
above,
I
am
confident
I
possess
the
qualities
of
the
best
candidate
for
the
International
Games
Internship.
Please
refer
to
my
attached
resume
for
more
information
on
my
recent
experiences
that
have
provided
me
with
invaluable
skills
within
the
sport
industry.
I
appreciate
your
time
and
consideration
and
look
forward
to
working
with
you
at
the
USOC
in
preparation
to
the
upcoming
Games.
Sincerely,
Katie
Wisdom

7.
7
Thank
You
Letter
Katie
E.
Wisdom
120
15th
Street
E,
Apt
7207
Tuscaloosa,
AL
35401
256-­‐412-­‐9436
November
10,
2015
Mr.
Bob
Askin
Atlanta
Braves
–
Turner
Field
755
Hank
Aaron
Drive
Atlanta,
GA
30315
Dear
Mr.
Askin,
Thank
you
for
the
opportunity
to
interview
yesterday
for
the
Ticket
Operations
Trainee
Position.
I
enjoyed
speaking
with
you
and
learning
more
about
the
program.
I
admire
the
passion
you
have
for
teaching
and
developing
young
professionals
into
future
employees.
I
appreciate
the
time
you
took
to
discuss
my
background
in
ticketing
and
a
potential
future
with
the
Braves.
With
a
significant
passion
for
sports
and
attention
to
detail,
I
believe
I
would
mold
in
well
with
your
team
in
Atlanta.
I
look
forward
to
working
and
learning
more
about
ticket
operations
and
developing
my
professional
experience
with
you
and
your
staff
in
the
future.
Sincerely,
Katie
E.
Wisdom

8.
8
Career
Goals
Six-­‐Month
Career
Goal:
My
goal
within
six
months
of
graduation
is
to
obtain
a
full-­‐time
position
within
a
collegiate
athletic
department.
Specifically,
I
would
like
to
work
with
operations
of
a
specific
sport.
I
hope
to
build
a
foundation
of
skills
to
be
successful
in
event
management,
operations,
and
athletic
compliance.
I
will
continue
to
learn
to
be
an
effective
leader
by
following
advice
from
my
mentors
and
peers
and
be
a
positive
component
of
my
work
environment.
Five-­‐Year
Career
Goal:
Over
the
next
five
years,
I
hope
to
travel
outside
of
the
SEC
conference
and
experience
other
collegiate
atmospheres
around
the
country.
I
want
to
become
a
member
of
the
sport
industry
that
is
irreplaceable
based
on
my
skill
set,
professional
demeanor,
and
ability
to
relate
to
other
professionals.
I
hope
to
work
with
a
Division
I
baseball
program
in
operations
and
continue
to
contribute
with
the
team
behind
the
varsity
team.
Using
my
skills
and
continuing
grow
as
an
individual
I
also
want
to
give
back
to
the
UA
Sport
Business
Management
program
by
offering
advice
to
future
students
on
my
journey
through
sports.

9.
9
Professional
Experiences
The
University
of
Alabama
Tide
Pride
Ticket
Office
Office
Associate
Rolltide.com
The
University
of
Alabama
Post
Season
Game
Day
Assistant
Rolltide.com
The
University
of
Alabama
Baseball
Baseball
Operations
Intern
Rolltide.com

10.
10
Tide
Pride
Ticket
Office,
Office
Associate
I
am
currently
employed
as
a
part-­‐time
staff
member
at
the
Tide
Pride
Ticket
Office
on
campus
at
The
University
of
Alabama.
Over
the
last
four
years
I
have
contributed
to
the
Ticket
Office
by
working
in
the
office
daily
and
working
at
all
athletic
sporting
events,
that
are
ticketed,
on
campus.
I
have
sold
tickets,
organized
and
distributed
will
call,
worked
with
compliance
at
player
pass
and
with
recruits,
exchanged
tickets
for
ADA
seating,
and
traveled
to
away
game
sites
to
facilitate
game
day
ticket
pick-­‐up.
On
a
daily
basis
within
the
ticket
office,
I
answer
the
phones
to
offer
excellent
customer
service
to
all
season
ticket
holders,
members
of
the
public,
students,
faculty/staff,
and
letterman.
I
work
with
Paciolan
ticket
software
to
manage
accounts
for
our
patrons
and
sell
tickets.
I
do
projects
to
help
facilitate
the
organization
and
preparation
of
upcoming
seasons
by
organizing
patron
information,
gathering
previous
seat
locations,
and
producing
spreadsheets
to
distribute
to
supervisors.
During
football
season
I
work
with
the
Ticket
Office
at
Bryant-­‐Denny
Stadium
to
ensure
a
smooth
and
pleasant
atmosphere
for
our
patrons
to
get
into
the
game.
Over
the
last
three
years
it
has
been
my
primary
responsibility
to
manage
ADA
exchange
on
game
day.
Also,
I
assist
with
recruit
entry
and
player
pass
distribution
to
ensure
compliance
with
NCAA
regulations.
At
these
gates
we
must
follow
guidelines
so
that
our
players
remain
eligible
throughout
the
season
and
their
family
and
friends
can
participate
on
game
day.
While
football
is
the
busiest
season
for
the
Ticket
Office,
we
also
provide
quality
customer
service
for
Basketball,
Gymnastics,
Volleyball,
Baseball,
and
Softball
throughout
the
year.
Basketball
and
Gymnastics
are
two
premier
winter
sports
with
a
tremendous
fan
base.

11.
11
Preparation
and
game
day
for
these
two
sports
requires
great
attention
to
detail
and
organization.
I
called
patrons
to
complete
season
ticket
renewals
and
verified
post
season
tickets
in
the
event
that
our
teams
would
participate.
Baseball
has
been
my
primary
sport
for
the
last
two
years.
I
called
every
season
ticket
holder
for
the
sport
during
the
transition
to
the
Hoover
Met
and
back
to
campus
over
the
last
two
years.
I
made
it
my
goal
throughout
the
season
to
retain
as
many
season
ticket
holders
as
possible.
Throughout
my
time
at
the
Ticket
Office
I
have
developed
skills
in
communication,
customer
service,
time
management,
organization,
and
computer
technology.
I
have
gained
knowledge
in
organization,
processing,
and
facilitating
a
successful
athletic
event.
Throughout
my
game
day
experience
I
have
learned
to
efficiently
communicate
and
problem
solve
in
difficult
situations.
I
hope
to
apply
these
skills
to
all
future
endeavors
throughout
the
sport
industry.

12.
12
Post
Season
Game
Day
Assistant
During
my
time
at
the
Ticket
Office,
I
have
been
given
the
opportunity
to
travel
to
all
away
games
and
post-­‐
season
contests.
Working
at
away
game
sites
has
allowed
me
to
learn
the
intricate
details
of
taking
the
office
on
the
road
and
maintaining
an
organized
environment.
Learning
these
tactics
has
given
me
a
foundational
skills
set
to
further
my
experience
in
ticketing
and
operations.
In
2012,
I
worked
the
BCS
National
Championship
in
Miami
at
student
ticket
pick
up
on
the
day
of
the
game.
We
distributed
ticket
first
come,
first
serve
to
students
who
had
purchased
tickets
over
the
last
month.
This
process
taught
me
skills
to
remain
calm
in
a
stressful
situation
and
maintain
an
organized
work
area
so
that
no
materials
were
lost
during
the
process.
The
following
two
years
I
worked
in
New
Orleans
at
the
Sugar
Bowl
for
UA
as
a
bowl
game
and
then
as
a
playoff
game.
At
each
I
was
responsible
for
student
pick
up,
public
will
call,
and
player
pass
distribution.
All
of
these
tasks
required
great
attention
to
detail,
organization,
and
time
management.
In
addition
to
these
events
I
have
worked
SEC
Championships,
the
Cotton
Bowl,
and
prepared
for
the
National
Championship
in
Arizona,
which
were
all
high
stress
situations.
I
was
able
to
develop
a
system
for
myself
and
fellow
works
to
maintain
efficient
progress
to
get
ticket
distributed
as
quickly
as
possible.
Dealing

13.
13
with
short
time
frames,
the
holiday
season,
and
multiple
games
at
once,
I
learned
time
management
and
task
delegation
to
complete
our
projects
quickly.
In
2013,
I
had
the
opportunity
to
work
with
the
Ticket
Office
in
Birmingham,
Alabama
at
the
NCAA
Gymnastics
National
Championship
meet.
During
this
three-­‐day
event
I
was
responsible
for
distributing
tickets
for
all
teams
that
participated
in
the
contest.
Each
day
was
a
different
list
of
teams
and
a
different
group
of
people
to
communicate
with.
I
learned
attention
to
detail
and
how
to
communicate
with
people
of
all
walks
of
life.
Learning
new
skills
to
deal
with
people
outside
of
the
Alabama
family
allowed
me
to
see
that
every
fan
loves
their
own
team
and
to
respect
the
culture
that
they
are
use
to
working
with.
No
two
departments
operate
the
same
so
being
flexible
was
key.
Finally
I
have
had
the
option
to
work
with
Softball
over
the
past
four
years
as
they
have
hosted
NCAA
Regionals
and
Super
Regionals
at
Rhoads
Stadium
in
Tuscaloosa,
Alabama.
At
these
tournaments
I
was
responsible
for
game
day
ticket
sales,
player
pass
entrances,
and
reprinting
game
tickets
for
patrons.
Working
with
such
a
dedicated
fan
base
taught
me
loyalty
to
a
cause
and
flexibility
to
go
wherever
the
need
may
be.
Overall,
I
have
gained
knowledge
in
management
skills
for
leading
a
team,
organization
and
time
management,
and
marketing
and
selling
multiple
events
at
one
time.
Having
these
skills
will
be
valuable
in
leading
a
team
in
the
future
to
any
championship
season.

14.
14
Alabama
Baseball
Operations
Intern
During
the
spring
of
2016,
I
am
learning
a
new
side
to
athletics
through
the
operations
department
with
the
Alabama
Baseball
team.
Transitioning
from
the
Ticket
Office
into
a
department
that
focuses
on
only
one
sport
will
teach
me
to
focus
on
more
minuet
details.
As
an
intern,
one
of
my
major
responsibilities
is
providing
game
day
operation
support
throughout
Sewell-­‐Thomas
Stadium.
I
will
function
as
a
visiting
team
liaison
for
each
home
series
in
coordinating
their
arrival
and
departure
from
the
stadium,
communication
between
their
team
and
our
officials,
and
navigating
Tuscaloosa
while
the
team
is
in
town.
Acting
as
the
liaison
will
teach
me
skills
in
communication
and
event
management
because
they
will
rely
on
me
to
be
their
line
of
communication
for
the
duration
of
their
stay
on
campus.
Another
duty
that
I
am
assigned
during
this
internship
is
to
ensure
cooperation
with
the
Ticket
Office
for
all
complimentary
tickets
to
each
game.
With
my
experience
in
the
Ticket
Office,
I
know
the
proper
procedure
for
obtaining
the
player
pass
list,
designating
manager
guest
tickets,
and
ensuring
recruits
receive
the
proper
tickets
for
their
visit.
Ticketing
for
players,
staff,
and
recruits
must
remain
compliant
with
NCAA
regulations,
so
I
will
be
responsible
for
see
that
our
players
do
not
hinder
their
eligibility.
For
this
task
I
will
gain
knowledge
in
NCAA
regulations
and
compliance
for
division
I
baseball.
Throughout
the
season
we
will
host
many
alumni
and
significant
donors
that
come
visit
the
new
Sewell-­‐Thomas
stadium.
With
the
renovations,
the
operations
department
will
be
a
critical
part
in
portraying
the
importance
of
funding
the
stadium
and
continuing
our
program’s
success.
I
am
gaining
skills
to
build
relationships
with
donors
and
ensure
they
are
happy
with

15.
15
their
investment
in
our
baseball
program
and
answer
any
questions
they
may
have
regarding
the
upgrade.
I
have
lead
tours
through
the
stadium
to
show
off
the
improvements
made
to
the
facility.
These
new
features
will
enhance
recruiting
and
future
teams
that
play
at
Alabama.
Finally,
throughout
the
season
I
will
serve
as
an
assistant
to
the
Director
of
Operations
in
Baseball,
the
coaching
staff,
and
managers
on
game
day.
I
will
prepare
charts
and
game
sheets
as
needed
and
gather
information
for
staff
to
facilitate
a
smooth
transition
into
game
day.
With
the
new
stadium
it
is
important
everyone
knows
where
things
are
located
and
the
right
people
get
to
where
they
need
to
be
in
a
timely
manner.
Learning
to
be
efficient
in
time
management
and
have
great
organization
skills
will
allow
me
to
be
a
beneficial
part
of
the
program.
During
the
post
game
events,
I
will
assist
with
media
relations
as
they
speak
with
coaches
and
players
about
the
game.
Performing
these
tasks
will
allow
me
to
gain
knowledge
in
public
relations
and
event
management.
Assisting
in
any
capacity
to
the
success
of
the
baseball
program
is
my
goal
this
semester.
I
will
gain
skills
and
knowledge
to
be
an
effective
communicator
and
provide
excellent
event
management.
Having
this
time
to
learn
from
professionals
in
the
sport
industry
will
give
me
skills
in
communication,
management,
operations,
and
funding.

16.
16
Grant
Proposal
ACT funding for Tuscaloosa County area Schools
Audience:
Tuscaloosa
county
businessmen
and
women,
Tuscaloosa
county
sophomores,
juniors,
and
first
semester
seniors,
parents.
Title:
ACT
for
TCS
Purpose:
To
obtain
sponsors
for
Tuscaloosa
county
area
high
school
students
who
cannot
afford
to
take
the
ACT
for
their
college
application.
These
sponsors
will
provide
funds
for
students
to
take
the
ACT
twice
a
year
(once
in
fall
for
seniors)
until
their
desired
score
is
reached.
Funding
source
and
amount:
We
will
reach
out
to
local
businesses
within
the
Tuscaloosa
County
limits
to
sponsor
students
for
$100.00
per
student
per
year.
They
can
sponsor
as
many
students
as
they’d
like
throughout
the
year.
An
additional
$100.00
sponsorship
per
student
would
provide
study
prep
materials.
Local
Businesses
to
address:
Credit
Union
and
banks,
florists,
bakeries,
physicians,
veterinarians,
clothing
stores,
book
stores,
restaurants,
insurance
companies,
Alabama
power,
furniture
stores,
car
dealers,
churches,
fitness
centers,
construction
companies,
funeral
homes,
hospitals,
music
stores,
real
estate
agents,
and
radio/TV
stations.
Needs
Assessment:
High
school
students
who
aspire
to
attend
college
will
have
multiple
fees
to
pay
in
order
to
be
eligible
to
submit
their
application.
Fees
can
include
entrance
exams,
study
preparation,
application
fees,
freshman
deposits,
and
school
supplies.
Introductory
–
Please
accept
this
letter
as
a
request
to
become
a
sponsor
for
the
“ACT
for
TCS”
sponsorship
program.
We
are
currently
developing
a
program
for
Tuscaloosa
area
sophomores,
juniors,
and
first
semester
seniors
to
apply
for
a
sponsorship
to
take
the
ACT
college
entrance
exam.
Our
goal
is
to
sponsor
these
students
in
order
to
make
them
eligible
to
apply
to
the
college
of
their
choice
without
the
burden
of
paying
testing
fees.
We
are
hoping
to
develop
a
network
of
local
businesses
to
support
these
students
and
benefit
their
future
education.
We

17.
17
believe
your
support
of
“ACT
for
TCS”
will
help
us
reach
all
Tuscaloosa
high
school
students
and
offer
them
the
opportunity
to
continue
their
knowledge
into
higher
education.
With
your
help,
we
can
demonstrate
to
these
students
how
much
their
community
is
committed
to
helping
them
build
a
bright
future.
Problem
Statement
–
The
purpose
of
“ACT
for
TCS”
is
to
provide
Tuscaloosa
area
high
school
students
with
funds
to
take
the
ACT
college
entrance
exam
twice
a
year
starting
their
sophomore
year.
On
a
national
average,
high
school
students
take
the
ACT
at
least
twice
and
up
to
three
times
before
applying
to
colleges.
Studies
show
a
57%
increase
in
scores
after
testing
a
second
time.
Students
should
be
able
to
focus
on
their
education
without
the
burden
of
financial
struggles
and
this
sponsorship
program
will
allow
them
to
do
that.
By
providing
this
annual
funding,
students
can
prepare
for
the
ACT
without
worrying
about
the
fees
and
leading
to
better
scores.
Project
Details
–
Tuscaloosa
County
area
has
approximately
4,000
sophomores,
juniors,
and
seniors
with
aspirations
of
attending
college
within
the
next
four
years.
As
previously
stated,
“ACT
for
TCS”
will
fund
these
students
to
take
the
ACT
exam
twice
a
year,
each
year
if
desired,
until
they
reach
the
score
they
want.
Funding
will
be
provided
by
local
Tuscaloosa
businesses
that
can
sponsor
an
individual
student,
club,
team,
or
group.
No
maximum
limit
will
exist
on
how
much
can
be
given,
but
we
ask
that
each
sponsor
provide
at
least
$100
a
year
to
cover
the
cost
of
one
student’s
exam
fees.
Additional
funding
will
go
towards
study
materials
made
available
to
all
students
through
their
high
school
guidance
counselor
for
check
out.
We
will
visit
each
of
the
four
Tuscaloosa
county
high
schools
in
August
to
discuss
this
opportunity
with
the
students
and
their
parents.
We
will
provide
a
list
of
test
dates
and
locations
for
students
to
choose
from
in
order
to
best
accommodate
their
situation.
The
students
will
be
allowed
to
test
once
in
the
fall
and
once
in
the
spring
with
this
sponsorship.
Seniors
will
be
allowed
to
test
once
in
the
fall.
Students
will
send
out
Christmas
cards
to
sponsors
to
show
their
appreciation
and,
if
desired,
can
provide
updates
on
testing
and
college
acceptances
to
their
individual
sponsors.
We
value
the
education
every
child
receives
in
primary
and
secondary
education
and
want
to
give
them
the
opportunity
to
continue
that
education
at
a
higher
level
at
whatever
school
they
desire.
Evaluation/Personnel
–
We
will
evaluate
“ACT
for
TCS”
with
a
yearly
statistical
analysis
of
students
test
scores
each
May.
We
will
be
able
to
see
how
many
students
took
the
test
that
year
and
if
these
new
resources
improved
their
scores
and
participation.
Our
goal
is
to
allow
2,000
students
to
test
within
the
first
two
years.
A
volunteer
will
be
available
to
students
and
parents
at
each
school
to
answer
any
questions.
Three
members
from
the
agency
will
handle
all
sponsorship
funds
and
allocate
them
to
students
when
necessary.
We
will
be
at
each

18.
18
Tuscaloosa
area
high
school
(Brookwood,
Hillcrest,
Holt,
and
Tuscaloosa
County)
twice
a
month
to
allow
students
to
sign
up
for
the
ACT
in
the
library
and
enter
the
payments
from
the
sponsors.
Budget/Future
Funding
–
The
proposed
budget
for
this
scholarship
is
$20,000
to
support
as
many
students
as
possible.
Each
ACT
costs
between
$39.50
and
$59.50
depending
on
the
type
of
exam
the
student
is
taking.
$100
supports
one
student
to
take
the
exam
twice
and
we
welcome
you
to
sponsor
as
many
students
as
you
would
like.
Our
agency
will
sponsor
the
first
20
students
at
$100
per
student
for
the
first
5%
of
the
budget.
The
transportation
and
advertisement
costs
for
representatives
to
travel
around
town
will
be
approximately
$1,000
for
the
year,
which
will
be
provided
by
the
agency
as
well.
This
will
consist
of
traveling
to
local
businesses
and
schools
($700)
and
providing
pamphlets
with
information
for
students
and
forms
to
fill
out
for
sponsors
($300).
Contact
Information
–
If
you
have
any
questions
about
our
proposal
or
are
interested
in
becoming
a
sponsor,
please
contact
me
(Supervisor
name)
at
any
time
between
8:00AM
and
8:00PM
by
phone
(987-­‐654-­‐3210).
Please
contact
us
by
August
31,
2015
if
you
are
interested
for
this
school
year.
Thank
you
for
your
consideration
and
we
look
forward
to
hearing
from
you
in
the
future!
Sincerely,
ACT
for
TCS

19.
19
Project:
Olympic
Training
Center
–
Visitor
Center
During
the
month
of
May,
I
had
the
opportunity
to
visit
the
Olympic
Training
Center
in
Colorado
Springs.
Their
staff
designed
a
project
for
our
teams
to
develop
a
new
venture
for
their
visitor
center.
My
team
decided
to
base
our
visitor
experience
around
the
life
of
athletes
that
lived
at
the
training
center
and
highlight
past
Olympic
winners
from
the
United
States.
The
visitors
would
start
their
journey
in
the
museum
highlighting
past,
current,
and
future
Olympians
through
pictures,
live
videos,
and
learning
their
story.
While
browsing
through
the
museum
we
will
collect
contact
information
from
each
visitor
in
order
to
build
an
email
database
to
keep
them
updated
with
news
about
the
Olympics.
Next,
they
will
be
led
into
a
waiting
area
where
they
will
receive
a
specific
athletes
name
and
an
iPad.
As
they
are
led
through
the
training
facility
they
will
learn
the
story
of
their
athlete
and
the
sport
they
compete
in.
Furthermore,
at
each
building
there
will
be
a
spot
to
scan
in
and
learn
what
their
athlete
does
in
there
and
what
their
training
regime
is
for
the
day.
Finally,
at
the
conclusion
of
the
tour,
each
visitor
will
visit
the
Walk
of
Olympians
where
the
sidewalk
is
dedicated
to
past
Olympians
with
their
name,
handprint,
sport,
and
award.
There
will
also
be
a
station
set
up
in
front
of
a
green
screen
for
visitors
to
have
group
pictures
taken
with
Olympic
props
on
the
award
podiums.
We
wanted
to
encompass
the
entire
day
in
the
life
of
an
Olympian
and
let
visitors
experience
life
as
an
elite
athlete.
Through
our
ideas,
we
hoped
to
give
the
Visitors’
Center
a
new
way
to
generate
revenue
and
continue
to
welcome
visitors
on
a
daily
basis.

20.
20

21.
21

22.
22
Project:
Facilities
–
The
HEART
Center
For
my
Facilities
class,
our
group
was
asked
to
design
an
athletic
center
for
the
World
Games
to
use
when
they
come
to
the
Birmingham
area.
We
wanted
to
build
something
in
Tuscaloosa
that
could
not
only
house
the
diverse
sports
that
the
Games
would
bring
to
town,
but
also
be
an
asset
to
the
Tuscaloosa
community.
Our
center
focuses
on
overall
health,
not
just
being
another
gym
for
working
out.
Citizens
in
the
area
can
join
our
center
and
experience
health
and
wellness
in
a
whole
new
way.
Mission
Statement
The
H.E.A.R.T.
Center
will
provide
Tuscaloosa
with
an
elite,
technologically
advanced,
and
family
friendly
wellness
center.
This
facility
will
be
the
beacon
of
health
for
para
and
able
body
patrons
that
Tuscaloosa
has
always
needed.
We
will
provide
a
new
vision
of
exercise
that
will
be
beneficial
to
anyone
that
has
a
willingness
to
better
his
or
her
health!
Elevator
Speech
The
H.E.A.R.T.
Center
is
more
than
just
a
gym.
It’s
a
facility
to
experience
sport
at
the
world
level.
It
will
be
a
spotlight
on
the
Tuscaloosa
riverfront,
showing
the
growth
of
this
city,
and
its
commitment
to
wellness
and
World
Sport.
Target
Audience
The
target
audience
of
the
H.E.A.R.T.
Center
will
be
children
of
all
ages,
young
and
older
adults,
active
sport
athletes,
sport
enthusiasts,
city
tourists,
wounded
warriors,
able
and
disabled
persons,
and
athletes
from
around
the
world.
Our
facility
will
be
able
to
accommodate
5,000
patrons
and
guests
at
a
time.
The
anticipated
attendance
for
events
will
be
between
7,000
to
8,000
guests
at
the
Tuscaloosa
Amphitheater.
Short
Term
Goal:
• To
provide
a
World-­‐class
facility
to
successfully
host
exhibition/competition
events
as
well
as
aid
the
2021
World
Games
in
Birmingham,
Alabama.
Our
facilities
will
be
capable
of
hosting
multiple
events
i.e.
Water
Skiing,
Sumo,
Canoe
Polo,
Dance
Sport,
and
Orienteering.
Long
Term
Goals:
• To
provide
a
world
class
training,
wellness,
nutrition,
and
rehabilitation
center
for
the
community
of
Tuscaloosa
• Create
a
positive
healthy
living
lifestyle
that
will
impact
the
community
of
Tuscaloosa
• Increase
awareness
of
the
positive
effects
of
nutrition
and
healthy
eating

23.
23
• Increase
productivity
in
sport
through
the
use
of
state
of
the
art
technology
such
as
Catapult
and
SAP
• Make
Tuscaloosa
the
standard
for
sport
training
and
the
rehabilitation
of
Para
and
Wounded
Warriors
Facility
of
Merit
Name:
H.E.A.R.T
Center
Health,
Exercise,
Active,
Results,
Training
Location:
Tuscaloosa
River
Market,
Tuscaloosa,
Alabama
Population:
90,468
for
Tuscaloosa,
Alabama
based
on
2010
US
Census
Sport
Opportunities:
World
Sports
–
Sumo,
Dance
Sport,
Water
Skiing,
Canoe
Polo
Mission
Statement:
The
H.E.A.R.T.
Center
will
provide
Tuscaloosa
with
an
elite,
technologically
advanced,
and
family
friendly
wellness
center.
This
facility
will
be
the
beacon
of
health
that
Tuscaloosa
has
always
needed.
We
will
provide
a
new
vision
of
exercise
that
will
be
beneficial
to
men/women,
young/old,
and
anyone
that
has
a
willingness
to
exercise!
Special
Offering:
Water
skiing,
living
roof
with
spa
and
therapy
center,
ski
diving
room,
rock
climbing
wall,
archery,
ballroom
dancing,
beach
area,
canoe
polo,
crossfit,
dance
sport,
putt-­‐putt
golf,
orienteering,
sumo,
scenic
walking
trail,
tug
of
war,
virtual
cardiovascular
adventure,
wrestling,
MMA,
karate,
yoga
room,
and
Zumba.
Climate:
Average
high
76.3
degrees
F
Average
low
is
53.6
degree
F
Facility
Size:
4
Level
facility
Cost
per
square
foot
-­‐
$94.65
Square
footage
of
facility
–
116,170
Cost
of
Facility
–
$16,553,000
Cost
for
Activities
and
Equipment:
$6,739,000

24.
24
Policies
and
Procedures
Manual
This
manual
will
address
concerns
that
may
arise
at
the
H.E.A.R.T
Center.
The
following
would
be
included:
• ADA
Compliance
• Attire
• Cell
Phone
Policy
• Code
of
Conduct
• Drug
Free
Facility
• Emergency/Crisis
management
• Employment
• Equal
Opportunity
Environment
• Guest
Policies
• Health
emergency/Injury
• Holidays
and
Closings
• Locker
Room
Etiquette
• Membership
and
Member
Policies
• Member
and
Guest
Entry
• Personal
Training
Policies
• Risk
Management
and
Harassment
Protocol
• Severe
Weather
Protocol
• Standard
Operating
Procedures
Patron
Membership
Membership
fees
are
due
at
the
1st
of
each
month.
Individual
-­‐
$20
Family
(4)
-­‐
$70
Family
(6)
-­‐
$100
Patron
Entry
Each
member
will
have
a
key
card
to
swipe
in
when
entering
the
facility.
Replacement
cards
can
be
made
at
the
front
desk
for
a
$3
fee.
Guests
Each
member
is
allowed
one
guest
per
day.
Guests
may
pay
$5
fee
to
participate
in
classes.
ADA
Compliance
The
H.E.A.R.T.
Center
will
comply
with
all
ADA
regulations
as
listed
on
ADA.gov
and
will
bring
in
an
ADA
Specialist
to
inspect
the
facility.
Attire
Members
may
wear
athletic
gear,
t-­‐shirts,
sweat
pants,
tennis
shoes,
and
headbands.
Close
toe
shoes
required.
Personal
Belongings
Lockers
will
be
available
for
member
for
a
daily
($2)
or
monthly
fee
($20).
If
purchased,
you
may
bring
your
own
combination
lock.

25.
25
Locker
Rooms
Locker
Rooms
are
first
come
first
serve.
Please
be
respectful
of
those
around
you
and
keep
the
area
neat
and
clean.
For
any
concerns
or
malfunctions,
please
report
to
front
desk.
Lost
and
Found
Located
at
the
front
desk
Food
and
Drink
No
food
allowed
within
athletic
areas.
Drinks
allowed
in
closed
sports
bottles
only.
Gatorade/PowerAde/Water
available
at
concession
stand.
Prohibited
substances
Absolutely
no
alcohol,
smoking,
tobacco,
narcotics,
or
weapons
allowed
on
site.
Membership
will
be
terminated
immediately.
Cell
Phones
and
Electronics
Cellphones
may
be
on
floor
but
only
on
vibrate.
Bring
headphones
if
you
want
to
listen
to
music
during
workout
so
you
do
not
disturb
other
members.
Equipment
Please
clean
equipment
after
use.
Wipe
down
all
benches,
bars,
and
seats.
If
broken,
please
report
to
front
desk.
If
you
are
unsure
of
how
something
works,
find
a
personal
trainer,
first
session
is
free!
Service
Animals
Service
animals
are
welcome!
Just
check
them
in
at
the
front
desk.
Video
Surveillance
and
Security
The
entire
facility
is
under
video
surveillance
for
your
protection.
Security
will
be
on
site
all
hours.
If
you
need
them,
use
them!
Facility
and
Event
Budget
Budget
Total:
32,248,917.54
Facility
(55%):
$22,574,242.28
Events
(45%):
$9,674,675.26
Facility:
$15,853,000
Activities:
$6,634,000
Total:
$22,487,000
Event
1:
$3,731,000
Event
2:
$5,432,000
Total:
$9,163,000
Cost
per
square
foot:
116,170
square
feet
for
H.E.A.R.T
Center
$136.46
per
square
foot

26.
26
Building
Project
Worksheet
Classrooms
-­‐
$200,000
Instructional
offerings
–
staff
training
and
meetings,
certification
training,
group
fitness
discussions,
marketing
meetings,
World
Game
event
planning
committee
meetings.
$490,000
Multipurpose
Room
-­‐
$650,000
The
multipurpose
room
will
be
divided
in
order
to
accommodate
two
sports
at
a
time
or
multiple
competitors
of
one
sport
at
a
time.
Mats
will
be
removable
to
transition
between
different
sports
throughout
the
week.
Storage
for
equipment
will
be
located
directly
outside
the
room
for
easy
access.
Hardwood
floors,
removable
mats,
mirrors
Sumo
-­‐
$145,000
Dance
Sport
-­‐
$95,000
Tug
of
War
-­‐
$98,000
Wrestling/MMA/Karate
-­‐
$354,000
Zumba
-­‐
$5,000
Ballroom
dancing
-­‐
$195,000
Mid-­‐size
Fitness
Center
-­‐
$1,550,000
The
Fitness
center
will
house
the
weight
room
and
cardiovascular
machines
along
with
space
for
guests
to
participate
in
CrossFit.
There
will
be
impact
rubber
flooring
installed
to
accommodate
weights
and
equipment
moved
across
the
floor.
This
flooring
will
also
prevent
injury
from
slipping.
CrossFit
-­‐
$41,000
Therapy,
Rehabilitation,
Performance,
and
Spa
Center
-­‐
$750,000
The
Spa
center
will
house
an
area
for
patrons
to
go
and
relax
and
recover
after
a
workout
or
physical
activity.
We
will
have
trained
staff
on
site
in
order
to
direct
guests
to
the
best
services
for
recover.
We
will
have
an
in
house
spa
along
with
our
own
athletic
trainer
to
give
advice
on
how
to
recover
best
from
exercise.
Yoga
–
Holistic
Health
Room
-­‐
$145,000

27.
27
50-­‐Meter
Swimming
Pool
-­‐
$4,250,000
The
indoor
swimming
pool
will
be
divided
for
use
throughout
the
day.
It
will
be
available
for
recreational
use
in
the
morning
and
late
afternoon.
Specific
activities
like
canoe
polo
and
indoor
water
skiing
will
take
place
on
most
days
from
10AM-­‐2PM
based
on
desire
to
participate.
Guests
can
try
out
these
new
sports
indoor
before
taking
on
the
Black
Warrior
River
outside.
Canoe
Polo
-­‐
$275,000
Water
Skiing
w/
ski
boats
-­‐
$255,000
Anti-­‐Gravity
Room
-­‐
$1,250,000
The
anti-­‐gravity
room
will
be
used
for
indoor
Sky
Diving.
This
experience
is
one
like
no
other
facility
offers
in
Alabama.
Patrons
will
be
able
to
experience
sky
diving
in
a
safe
and
controlled
environment
7
days
a
week!
Construction
Documents
Level
3
–
2nd
floor
• 21,500
sq.
ft.
Two
Court
Gym
with
Track
• 7,300
sq.
ft.
Fitness
Center
• 3,400
sq.
ft.
Locker
Room
(2)
• 4,500
sq.
ft.
Multipurpose
Room
• 20,200
sq.
ft.
Pool
• 100
sq.
ft.
Janitor
Closet
(locate
in
center
of
rooms)
• 2,800
sq.
ft.
Multipurpose
Storage
(next
to
big
room)
Level
4
–
Spans
the
height
of
all
three
levels
• 10,000
sq.
ft.
Living
roof
on
top
• 45,000
sq.
ft.
Anti-­‐Gravity
Sky
diving
area
(50ft
tall)
• 2,500
sq.
ft.
Rock
Wall
(40
ft.
tall)
• 15,000
sq.
ft.
Therapy/Spa
center
on
roof
Level
1
–
Outdoor
• 10,000
sq.
ft.
dock
with
3
slips
• 5,000
sq.
ft.
Boat
House
Level
2
–
1st
floor
• 1,380
sq.
ft.
Classroom
• 2,300
sq.
ft.
Office
Suite
(3)
• 2,500
sq.
ft.
Lobby
• 250
sq.
ft.
Vestibule
• 300
sq.
ft.
Concessions
• 250
sq.
ft.
Restroom
(2)
• 140
sq.
ft.
Family
Changing
Room
• 3,500
sq.
ft.
Mechanical
Space
• 500
sq.
ft.
Electrical
• 100
sq.
ft.
Janitor
Closet
• 1,200
sq.
ft.
Control
Desk
• 250
sq.
ft.
Ramps
(2)

28.
28

29.
29
WOW
Technology
SAP
(Systems,
Applications,
and
Products)
Technology:
• Manage
Team:
Gain
a
unified
view
of
each
player
and
the
overall
team
across
all
teams
within
a
club
by
consolidating
game,
training,
medical,
injury,
and
contractual
data
scattered
across
the
organization.
Improve
communication
between
all
rolls
in
team
operations.
• Develop
Players:
Quickly
convert
mountains
of
scattered
player
data
into
insight
–
increasing
player
availability,
reliability,
readiness,
and
performance.
o Collect
geospatial
data
gathered
by
visual
and
tracking
systems,
such
as
sensors
and
cameras
o Calculate
athletic
and
tactical
performance
attributes
to
enable
real-­‐time
tactical
evaluations.
o Flexibility
define
and
add
individual
performance
attributes
and
tactical
evaluations
• Engage
Players:
Discuss
relevant
team
and
player
performance
information
on
a
mobile
platform
that
facilitates
communication
between
managers
and
players.
o East
to
use
for
players,
managers,
and
coaches
o Secure
exchange
of
valuable
insights
o Ability
to
keep
players
closer
to
the
action
and
better
informed
at
all
times
• Other
Options:
E-­‐commerce,
Ticketing,
Point
of
Sale,
Customer
relationship
management,
Etc.
• Used
by
NBA,
NFL,
MLB,
NCAA,
Yankees,
49ers,
McLaren,
FC
Bayern
Munich,
and
many
more…
Catapult
• This
technology
much
like
SAP
can
detect
athlete
risk,
readiness,
and
return
to
play,
but
it
can
also
detect
the
athlete’s
speed,
velocity,
stride
frequency,
and
work
capacity.
• Inertial
Movement
Analysis
provides
vital
micro-­‐movement
information
that
GPS
and
cameras
can’t
capture.
• While
Catapult
and
SAP
share
similarities
such
as
player
readiness,
risk,
and
return
to
play,
SAP
offers
specific
team
analysis,
giving
teams
an
immediate
tactical
advantage.

30.
30
Week
of
Event/Game
Confirm
Supervisors/volunteers
Confirm
Translator
Contact
Police
Department
to
schedule
police
and
traffic
officers
Confirm
parking
for
reserved
players,
officials,
and
media.
Confirm
handicap-­‐parking
arrangements
Get
signage
for
facilities
and
parking
Confirm
food
trucks
and
area
to
park
Confirm
medical
and
ambulance
service
Check
with
marketing
and
promotions
on
activities
Confirm
all
auction
and
raffle
items
Confirm
names
for
V.I.P
wristbands
Confirm
bands
Confirm
officials
and
confirm
checks
Confirm
fireworks
and
fire
marshal
Meet
visiting
competitors,
answer
any
questions
Confirm
SAP
technology
Order
t-­‐shirts
and
giveaways
Book
booths
Event
Master
Plan
Event
Management
and
Operations
Prior
to
Event
Turn
on
all
technology
(T.V.,
iPads,
simulators)
Set
out
giveaways
Set
up
merchandise
tables
Set-­‐up
entrance
signs
and
prop
doors
open
Put
volunteers
in
place
Greet
officials,
escort
to
locker
room,
and
pay
During
Event
Check
game
attendance
numbers
Monitor
crowd
Check
with
Police
Department
needs
Monitor
restrooms,
trash,
and
cleanliness
Release
Supervisors
Post
Event
Release
Volunteers
Keep
public
away
from
athletes
and
VIP
for
media
Check
with
facilities
to
ensure
post-­‐game
breakdown
Report/
Summary
Recap
on
the
good,
the
bad,
and
ugly
Pre-­‐Season
Schedule
on
master
calendar
Identify
any
schedule
conflicts
Book
bands
Meet
with
marketing
and
media
relations
Meet
with
Orienteering
group
and
schedule
Sokol
Park
Book
Amphitheatre
Meet
with
Parking
services,
officials,
handicap,
athletes,
media
etc.
Meet
with
Security
Services
Meet
with
Food
Truck
Companies
Meet
with
Medical
and
Ambulance
Service
Make
signage
for
amphitheater
and
parking
Meet
with
Dance
Sport,
Sumo,
Canoe
Polo,
and
Water
Skiing
governing
bodies
Meet
with
Fire
Marshall
and
Firework
specialists
Pre-­‐order
fireworks
Secure
wristband
admission
bands
Meet
with
all
facilities
Plan
fundraising
activity
Ensure
SAP
technology
and
meet
with
SAP
Representative
Book
cleanup
crew
Book
translator
Day
of
Event
Security
check
Charge
radios
for
event
staff
and
volunteers
Conduct
walk
through
of
facilities
Check
set
up
of
parking
Check
with
marketing
on
materials
Confirm
all
good
on
fireworks
Staff
meeting
Volunteer
meeting

31.
31
Schedule
of
Events
2017
Event
Friday-­‐
Saturday
There
will
be
television
monitors
placed
strategically
throughout
the
event
with
subtitles
of
the
five
major
languages.
Translator
help
booth
will
be
strategically
placed
to
assist
patrons
throughout
the
event
as
well.
Giveaways
will
be
passed
out
consisting
of
sunglasses,
stickers,
and
bracelets.
World
gear
merchandise
will
be
available
for
purchase.
Steel
City
Pops
available
for
free
as
well.
Raffle
tickets
sold
throughout
the
weekend
Silent
Auction
going
on
throughout
the
weekend
Friday
6-­‐10
p.m.
There
will
be
10
booths
(2
for
each
sport)
with
information
on
each
sport
and
athletes
available.
World
Champions
will
be
available
for
a
meet
and
greet
and
photos.
Simulators
will
also
be
near
there
booths
for
interaction
and
learning
how
to
be
a
participant
in
each
game
for
the
whole
family
2
local
bands
will
play
throughout
the
night:
Velcro
Pygmies,
Rolling
in
the
Hay
Saturday
Exhibitions:
Orienteering:
8-­‐9
am
Water
skiing:
8:30-­‐10
am
Sumo:
9:30-­‐10:30
am
Canoe
Polo:
10:30-­‐11:30
Dance
Sport:
11:00-­‐
12:00
Lunch
Break:
12-­‐1
pm
Competition
Dance
sport:
1-­‐2
pm
2
minutes
per
team-­‐
45
minutes
Orienteering:
2-­‐6
pm
4
hours
max
(duration
of
competition
time)
Canoe
Polo:
3-­‐5
pm
Sumo:
4-­‐6
pm
Dance
Sport:
6-­‐7
pm
Award
Ceremony
with
Trotline
7-­‐10
pm
• Raffle
ticket
winners
announced
• Silent
auction
winners
claim
prize
Fireworks
will
conclude
night:
10
pm

32.
32
2019
Event
Friday-­‐
Sunday
There
will
be
television
monitors
placed
strategically
throughout
the
event
with
subtitles
of
the
five
major
languages.
Translator
help
booth
will
be
strategically
placed
to
assist
patrons
throughout
the
event
as
well.
Giveaways
will
be
passed
out
consisting
of
sunglasses,
stickers,
and
bracelets.
World
gear
merchandise
will
be
available
for
purchase.
Steel
City
Pops
available
for
free
as
well.
Raffle
tickets
sold
throughout
the
weekend
Silent
Auction
going
on
throughout
the
weekend
Friday
6
–
10
pm
Location:
Tuscaloosa
Amphitheatre
World
Game
Gear
T-­‐shirts
(1,000
comfort
color
t-­‐shirts
Sweatshirts)
Booths
for
sports
(2
per
sport)
Simulator
(295,000
a
system,
2
per
sport)
Meet
and
Greet
Headline
speakers:
World
Game
Champions
Other
VIP
guests
Alabama
Shakes
Concert
Saturday
Exhibitions:
SAP
technology
generating
data,
trajectory,
and
statistics
Orienteering:
8-­‐9
am
Water
skiing:
8:30-­‐10
am
Sumo:
9:30-­‐10:30
am
Canoe
Polo:
10:30-­‐11:30
Dance
Sport:
11:00-­‐
12:00
Lunch
Break:
12-­‐1
pm
Semi
Finals
Competition
Orienteering:
1-­‐5
pm
4
hours
max
(duration
of
competition
time)
Water
Skiing:
2-­‐4pm
Canoe
Polo:
3-­‐5
pm
Sumo:
4-­‐6
pm
Dance
sport:
6-­‐7pm
2
minutes
per
team-­‐
45
minutes
Blake
Shelton
Concert:
7-­‐10
pm
Sunday
Announcement
of
preliminary
standings
and
flyover:
12-­‐1
pm
Competition
Finals
Orienteering:
1-­‐5
pm
4
hours
max
(duration
of
competition
time)
Water
Skiing:
2-­‐4pm
Canoe
Polo:
3-­‐5
pm
Sumo:
4-­‐6
pm
Dance
sport:
6-­‐7pm
2
minutes
per
team-­‐
45
minutes
Award
Ceremony
with
Maroon
5
Concert:
7-­‐10pm
• Raffle
winners
announced
• Silent
Auction
winners
claim
prize
•
Fireworks:
10
pm

33.
33
Project:
Marketing
–
TUSKaloosa
Sport
Marketing
During
our
Marketing
class,
we
were
asked
to
design
a
marketing
campaign
for
A-­‐Day,
gymnastics,
and
softball.
The
University
was
looking
for
new
ideas
to
help
promote
these
sporting
events
and
we
were
tasked
with
coming
up
with
ways
to
generate
a
higher
attendance
rate
for
the
coming
seasons.
Our
group
decided
to
stick
with
tradition
and
revamp
many
activities
that
currently
take
place.
This
way
our
ideas
would
be
cost
effective
while
bringing
a
new
energy
to
each
event
and
draw
a
dedicated
crowd.
TUSKaloosa
Sport
Marketing

34.
34
Strengths
• Showcases
upcoming
team
and
talent
• The
University
of
Alabama
is
a
football
fan
base/school
Opportunities
• New
team
analysis
on
upcoming
season
• Team
autographs
• Preview
for
new
season
ticket
holders
Weakness
• Weather
issues
(tornadoes)
• Inter-­‐squad
competition;
may
not
be
exciting
for
fans
to
watch
• No
tailgating
Threats
• Baseball
&
softball
are
in-­‐season
• Tornado
seasons
• Player
injuries
may
occur
before
season
actually
begins
FOOTBALL
Strengths
• Fast-­‐paced
sport,
constantly
changing
events
• Loyal
fan
base,
strong
attendance
rate
• Consistent
start
times,
low
ticket
OPPORTUNITIES
• Good
atmosphere
for
groups/birthdays
• Create
different
themes
for
each
meet
• Autograph
signing/Meet
&
Greet
with
gymnasts
throughout
the
season
WEAKNESSES
• Young
age
group
of
fans
• Coach
Duckworth
rebuilding
fan
relationships
Threats
• Competing
with
Baseball
and
Softball
for
ticket
sales
• Tailgating
at
right
field
in
baseball
GYMNASTICS
SWOT
ANALYSIS
Strengths
• Loyal
fan
base
• Team-­‐fan
relationship,
traveling
fans
• Low
ticket
prices
Opportunities
• Between
inning
promotions
and
activities
• Bring
back
alumni
players
• Pregame
entertainment
• Team/fan
interaction
in
off
season
Weaknesses
• Limited
chair
back
seats
• Small
stadium
capacity
• Low
attendance
rate
for
weekday
games
Threats
• Competition
with
Baseball
and
Gymnastics
• Weather
• Female
dominant
sport,
no
professional
league
SOFTBALL

35.
35
Friday
Activities
At
5:30
pm,
we
will
host
a
BBQ
at
Walk
of
Champions.
We
will
only
extend
the
invitation
to
our
season
ticket
holders,
our
players,
and
our
coaching
staff.
Coach
Saban
will
present
a
10-­‐minute
speech
followed
by
a
silent
auction
displaying
Alabama
memorabilia
and
donations
from
our
prominent
local
businesses.
We
will
also
provide
VIP
for
Special
Olympics
participants
so
they
are
provided
the
opportunity
to
meet
players,
take
photos,
and
receive
autographs
from
our
players.
At
9:00
pm,
we
will
host
another
event,
Midnight
Madness,
located
at
Coleman
Coliseum.
Our
invitation
will
extend
to
our
season
ticket
holders,
our
faculty,
our
staff
members,
and
our
student
body.
We
will
start
the
event
by
presenting
our
starters
for
the
upcoming
scrimmage,
followed
by
a
special
performance
by
our
Million
Dollar
Band.
The
event
will
wrap
up
with
the
upcoming
season
promo
(highlight)
video.
FOOTBALL
A-­‐DAY
Saturday
Activities
At
11:00
am,
we
will
provide
a
various
amount
of
activities
for
our
community
to
participate
in
leading
up
to
the
afternoon
scrimmage.
We
will
open
up
the
event
by
presenting
our
upcoming
captains.
Due
to
Autism
Awareness
month,
we
will
provide
a
special
tent
at
the
front
of
Denny
Chimes
for
our
special
guests.
There
will
also
be
a
section
specifically
for
our
kids
to
indulge
in
physical
activity.
We
will
also
have
a
green
screen
located
at
Bryant
Denny
steps
for
fans
to
participate
in
photos
taken
in
player’s
official
uniform
gear.
At
2:30
pm,
we
will
kick-­‐off
the
scrimmage.
Some
in-­‐game
activities
include
a
raffle
between
our
autism
kids,
which
will
determine
who
participates
in
the
coin
toss.
To
build
autism
awareness
we
will
also
provide
trivia
for
our
audience
to
interact
with
on
a
technology
standpoint.
At
halftime
we
will
have
a
special
performance
from
our
Special
Olympics
guests.
This
will
be
a
modified
mini-­‐scrimmage
of
touch
football
between
the
Special
Olympics
guests.
To
wrap
up
our
scrimmage
we
will
present
our
guest
coaches
and
previous
captains
from
our
recent
seasons.
Objective
for
A-­‐Day
Our
goal
is
to
provide
our
Alabama
football
fan
base
an
opportunity
to
enjoy
activities
surrounding
a
two-­‐day
event.
We
have
joined
together
marketing
strategies
to
increase
attendance
and
fan
experience
for
pre-­‐game
and
in-­‐game
participation
from
fans.
Implementation
and
Control
• Fliers
–
printed
one
month
prior
to
A-­‐Day
and
distributed
the
weekend
before
• Press
Release
–
to
local
newspapers
with
Alabama
related
football
stories
• Roster
–
provide
information
of
the
team
and
coaches
who
are
going
to
attend
the
various
activities
of
the
day

36.
36
Target
Audience
This
season
for
gymnastics,
we
will
target
Tuscaloosa
area
high
school
students,
UA,
Stillman,
and
Shelton
State
students,
and
other
Alabama
season
ticket
holders.
Gymnastics
has
typically
been
a
young
girls
sport
and
we
want
to
introduce
the
sport
to
a
broader
fan
base.
We
will
target
these
groups
with
interactive
participation
at
each
meet,
promotions,
and
special
ticket
pricing.
iBeacon
Technology
iBeacon
is
a
mobile
app
that
listens
for
signals
from
beacons
in
the
physical
world
around
it.
Beacons
and
the
mobile
app
communicate
through
Bluetooth.
We
will
use
Beacons
to
deliver
push
notifications
to
smart
phone
users
to
designate
winners
of
upgraded
seats,
giveaways,
contest
participants,
and
other
prizes.
The
devices
will
be
installed
on
all
seats
in
Coleman
Coliseum
in
order
to
pick
up
signals
from
individuals’
phones
when
they
arrive
at
their
seats.
Based
on
where
fans
are
seated
or
located
throughout
the
Coliseum,
different
Beacon
signals
will
be
activated.
One
way
we
will
use
iBeacon
is
to
upgrade
fans
seats.
Beacons
will
pick
up
when
fans
have
sat
down,
and
after
the
first
rotation
select
fans
will
be
chosen
to
move
to
more
premium
seats
based
on
qualifying
factors.
Another
way
to
use
iBeacon
is
interacting
with
the
student
section.
We
will
send
push
notifications
to
select
students
in
the
student
sections
to
participate
in
contests,
trivia,
and
other
activities
throughout
the
meet
to
win
prizes.
In-­‐Game
Fan
Activities
Along
with
iBeacon
technology,
we
will
activities
after
each
rotation
while
the
gymnasts
are
warming
up.
There
is
a
four-­‐minute
warm-­‐up
period
between
rotations
where
we
can
do
trivia
questions
and
other
contests
with
students
and
fans.
For
example,
they
will
have
a
chance
to
win
UA
gymnastics
gear,
concession
stand
vouchers,
and
gift
cards.
Throughout
the
meet
we
will
also
use
the
UA
gymnastics
twitter
to
interact
with
fans.
During
trivia
questions,
fans
will
be
able
to
tweet
in
their
answers
and
see
them
displayed
on
the
big
screen.
GYMNASTICS
UA
Student
Engagement
Throughout
the
week
students
will
have
a
chance
to
win
prizes
for
that
week’s
meet
by
participating
in
an
on
campus
scavenger
hunt.
We
will
place
items
around
campus
for
them
to
find
and
redeem
at
the
meet.
Clues
and
hints
will
be
posted
on
Twitter
and
Instagram
for
students
to
follow.
Different
campus
organizations
will
be
able
to
sign
up
for
specific
meets
and
be
student
VIP’s.
They
can
reserve
front
row
seats
for
their
members
and
participate
throughout
the
night
in
events.
Also,
we
will
coordinate
with
Greek
organizations
that
want
to
add
gymnastics
as
a
way
to
receive
PanHellenic
points.
Tuscaloosa
Area
High
Schools
We
will
target
local
high
schools
for
each
of
the
six
home
meets
to
be
school
of
the
week.
They
will
have
access
to
tickets
for
their
respective
week
as
a
group.
This
will
allow
students
to
the
campus
they
may
be
considering
for
college
and
experience
a
collegiate
sporting
event.
The
high
school
with
the
largest
attendance
will
get
tickets
to
NCAA
Regionals
hosted
by
UA
at
the
end
of
the
gymnastics
season.

37.
37
Objectives
•To
increase
ticket
sales
by
the
end
of
the
2016-­‐2017
season.
•To
enhance
the
stadium
atmosphere
through
fan-­‐involvement
tactics
during
non-­‐
conference/week-­‐day
games.
Expanding
Stadium
Capacity
Attending
games
throughout
the
week
may
be
a
reoccurring
inconvenience,
especially
for
families
with
small
children.
To
make
weeknight
games
more
appealing
to
families,
kid-­‐friendly
activities
will
be
provided
three
hours
prior
to
the
first
pitch,
leading
up
to
the
start
of
each
weekday
game.
These
activities
will
include
face
painting;
bounce
house,
and
games
such
as
corn
hole
and
Ping-­‐Pong.
The
grass
area
surrounding
the
stadium
will
be
utilized
as
space
for
fans
to
watch
the
games.
The
tickets
prices
would
be
cheaper
than
the
lowest
ticket
prices
of
in-­‐stadium
seats.
In
addition,
fans
that
occupy
this
section
would
be
able
to
view
the
game
on
a
nearby
big
screen
and
have
access
to
the
concession
stands.
Overall
Fan
Experience
In
efforts
to
enhance
the
overall
fan
experience,
their
attention
must
be
captured
as
much
as
possible
from
the
beginning
to
the
end
of
each
game.
Various
trivia
games
that
incorporate
the
program’s
history
and
distinctive
facts
would
be
featured
between
each
inning
per
game.
Fans
would
then
be
able
to
send
in
their
answers
by
tweeting
with
a
specific
hash-­‐tag
within
the
allotted
timeframe.
The
fans’
responses
would
then
appear
on
the
big
screen
collectively
in
percentages
followed
by
the
correct
answer(s)
revealed.
SOFTBALL
“Hold
up
Your
Fours”
Like
the
football
team,
we
want
to
incorporate
“Four”
into
gymnastics.
This
is
a
sign
from
the
fans
and
the
team
that
it
is
time
to
give
it
everything
you’ve
got
and
finish
strong.
Floor
exercise
is
typically
the
most
anticipated
event
of
the
night
as
well
as
being
the
fourth,
and
last,
rotation.
We
want
all
of
the
fans
to
stand
and
hold
up
four
fingers
during
warm
ups
leading
into
this
rotation
to
show
support
for
the
athletes
to
finish
strong.
This
act
will
draw
an
intimidation
factor
towards
the
other
team
and
get
the
fans
involved
in
the
ongoing
action.

38.
38
Fan
Appreciation
Week
During
post-­‐
season,
a
fan-­‐appreciation
week
will
be
established
to
increase
fan
loyalty
among
season
ticket
holders.
A
lunch
with
the
softball
team
sponsored
by
local
food
companies
will
be
held
for
ticket
holders,
Alumni,
as
well
as
friends
and
families.
The
luncheon
would
be
catered
by
one
of
the
following:
Dreamland,
Full
moon,
or
Jim
&
Nicks.
iBeacon
Technology
Although
the
attendance
for
UA
softball
games
has
been
among
the
highest
of
all
teams
across
the
country
since
2008,
there
is
still
room
for
improvement.
In
efforts
to
increase
attendance
within
the
Brickyard
seating
sections,
iBeacon
technology
would
be
utilized
to
randomly
select
attendees
sitting
in
the
Brickyard
for
prizing
such
as
free
tickets
in
the
Brickyard
seating
section
to
one
or
more
games
that
are
anticipated
to
have
lower
attendance
(i.e.
weekday,
non-­‐conference
games)
as
well
as
free
food
coupons
to
be
used
within
the
stadium.
Autographs
Students
and
fans
will
have
the
opportunity
to
meet
and
acquire
autographs
after
each
home
game
from
the
“Players
of
the
Week.”
Giving
the
crowd
a
variety
of
players
each
week
and
allowing
a
chance
to
reward
players
for
showing
excellence
either
on
the
field
or
in
the
classroom.
Dollar
Wednesdays
Promotions-­‐
“Dollar
Dynasty”.
On
each
Wednesday
home
game,
attendees
will
be
able
to
purchase
a
pre-­‐
selected
food
item
(determined
by
the
sales/operations
department
prior
to)
for
$1
with
a
purchase
of
another
item
by
using
the
specified
promotional
code
at
the
time
of
purchase.
The
promotional
codes
will
appear
on
the
big
screen
continuously
throughout
the
game.
Theme
Night
Each
of
the
four
weekday
home
games
will
entail
a
theme
that
fans
will
be
encouraged
to
take
part
in
through
UA
softball’s
social
media
accounts
prior
to
each
game.
The
themes
will
feature
a
catch
phrase
or
word
based
on
the
softball
program’s
pillars.
Those
who
participate
in
the
specified
theme
by
showcasing
the
theme
while
at
the
game
will
be
chosen
randomly
for
prizes,
which
may
include
items
such
as
memorabilia,
apparel,
or
a
gift
card
from
local
retail
stores/restaurants.
Student
Night
UA
Student
Night
is
an
event
that
would
also
be
held
in
the
off-­‐season
in
efforts
to
further
develop
the
relationships
between
the
softball
team
and
the
UA
student
population.
The
event
would
include
facility
and
stadium
tours
as
well
as
a
batting
contest
among
attendees
in
which
an
autographed
bat
or
ball
would
be
the
prize.
This
event
would
also
consist
of
free
chick-­‐fil-­‐a
and
a
pregame
speech
about
the
upcoming
season
by
Coach
Murphy
with
an
introduction
of
the
team
and
staff.
Stadium
Tours
Throughout
the
off-­‐season,
local
middle
and
high
school
students
will
be
able
to
view
the
Rhoads
stadium
tour
and
watch
practice
on
dates
and
times
implemented
upon
the
approval
of
the
softball
program.