The document provides a detailed analysis of the front cover and contents page of a music magazine. It analyzes the typography, color, images, layout, and conventions used on both pages. On the front cover, it notes the use of sans serif fonts, purple background color, medium close-up shot of Miley Cyrus, and standard layout following the rule of thirds. The contents page uses a mixture of fonts, white/black/blue colors, varying shot types of artists, and ordered layout following the route of the eye. Overall, the analysis examines the design elements and whether they appeal to the magazine's target audience of females.

1. Detailed Analysis of Music Magazine
Front Cover
Typography
Withinthismagazine,the fonttypesusedare sansserif.Thisis
usedthroughoutthe coveras it’sseenasa fontthat isof a more
relaxedstyle whichisappealingtothe eye.Itconnotesa freshvibe
to the magazine tooas it looksverymodern. Thistype of font
standsout as it issimple,yeteffective.The writingisquite bold
whichengagesthe readertothe mastheadmore as the cover lines
are ina smallerfont,sowouldnotbe where the route of the eye
wouldgoto first. Anexample of thisis‘MILEY CYRUS’ as thiswould
engage the readersintomaybe buyingthismagazine todiscover
similarartiststoherself. The name of the magazine usesadifferent
style of fontto all the otherfonts on the magazine whichagain,lets
the mastheadsstandout.The fontusedisthinand wide which
givesthe magazine achic and fashionable look.The fontsalso
relate tothe targetaudience of women.All of the significantcover
linesare outlinedincapitalswhichhelptogive the magazine more
variety.The typographyusedisconventional forapopmagazine aimedatwomenas it’sbrightand
glamourous.All of the textusedisinblockcapitals,givingitamore engagingfeel.
Colour
The backgroundcolouris purple,implying agirlyatmosphere,however,thiscolourthengradually
fadesawaytowardsthe bottomof the magazine intoMiley’sdarkclothing.Thiscouldconnote
dangerand mysterywithinher.The Billboardlogoisincontrastwiththe backgroundcolourand is
silver.Usingthisbalancesthe magazine out.Thiscouldconnote glitzandglamourlike girlswouldlike
ina magazine.Usingthe blue andgreencolourinthe 0’s of the logomake the logostand outmore
as thiscolourisn’tusedanywhere elseonthe magazine cover.The colourgoldisusedwhich
connotesrichnessandglamour,like Mileyhas.The yellow mastheadsof the coverlinesandthe
advertisementonthe topleft,standoutamongstthe maincolour scheme,andsodrawsthe
audience toan importantpartof the frontcover, defined as‘don’tmiss’.The coverstoriesare
writtenina white colour,whichisincontrastto the title of the magazine andstandsout amongst
the rest of the colour onthe page.Thishelpstodisplaythe importance of the waythe coloursare
used. The coloursusedare conventional forthismagazine aspurple isassociatedtoafun,feminine
colourand, as the targetaudience are mainlyfemales,theywouldappreciatethiswhenlookinginto
buyinga musicmagazine fortheirselves.
Layout
The layoutof thismagazine istypical asit usedthe route of the eye andthe rule of
thirds.The mastheadisfirstat the top, whichisconventional aswiththe route of the
eye,thisiswhere the readerslookfirst.Thishelpthe audience recognise whattype
of magazine itis,thenthe mainimage (inthiscase MileyCyrus)tohelpthe readers
identifywhattype of contentiswithinthismagazine,withthe restof the coverlines
and textaroundthe edges toengage the readerevenmore.The rule of thirdsisused
too,havingthe face of the artist rightin the centre of the page.The leftthirdisseen
as the most dominantasishas the official musicchartlogoon show,whereasthe

2. rightthirdonlydominatesthe barcode.The magazine hasthe coverlinespositionedaroundthe
artist.Thisis conventional asthismakesthe artistlookmore superiortothe reader. The masthead
too ispositionedwithin,andoverthe leftthird.The reasonforthisisso whenthe readersare
lookingtobuya musicmagazine,theycansee all whattheyneedlike the masthead,cover
linesandthe content, suchas the musicfestival placedinthe leftthird, ata firstglance.
Thisis conventionalasthe readerswill be able tosee the mostinformativepartsof the
magazine,before evenpickingitupfromthe shelf. The layoutisn’tcluttered,it’sasiseasy
to navigate aroundwhilstreading. The orderedlayoutmakesitlookmore professional and
organised. Thismakesitmore invitingforthe targetaudience. The contentof the magazine
istypical as it relatestothe targetaudience beingmainlywomenwhowouldwanttoread
aboutthe artistsinthe contentlike JustinBieber.The musicfestival advertisementalso
relatestothe psychographicsanddemographicsof the channel asfemaleslike goingtofestivalsand
the musicwouldappeal tothemtoo,as well asbeingheavyinternetusersandpeoplewhoalways
keepupwiththe latestgossip/trendswhilstonsocial networks.Thisadvertisementbeinginthe
colouryellowmakesitstandoutfromthe restof the magazine cover. The rule of thirdsisused
placingthe artistMiley rightin the centre of the magazine as itdraws all the attentiontohermaking
herthe mainfocal point.Hereyesare focusedstraighton the reader,thiscouldsignifythatif you
readthe article,youcouldfindoutmore. Thismagazine hasa house style asit hascertainfeatures
and elementsthatthe readerwouldexpectforthismagazine.
Image
The image usedappealstothe target audience asit’sa youngfemale,MileyCyrus.The reasonthis
appealsisdue to mostof the targetaudience beingof afemale gender.Thismeanstheywould
engage withthe photoandwant to buythe magazine to be able to findoutmore about it.This
image would influencethe wayyoungwomensee themselvesineverydaylife fromtheirstyleof
outfits, astheyare fashionable, tothe make-upthattheyare wearingontheirface. The shottype
usedinthismagazine isa mediumclose up,muchlike apassportphoto. Thiscouldhave beenused
for the readerstoengage withthe celebrity. The imagesare conventionalforamusicmagazine as
the artist performedpopmusicwhenthismagazinewasout onsale.The target audience reading
thismagazine wouldalsobe veryfamiliarwiththe artist. The artistiswearingblackthough(mise-en-
scene),whichsignifiesdeath.Thisisunconventionalforthistype of musicmagazine.
Language/Mode of Address
The language usedonthe frontcoveris informative,andchallengesthe audience astowhetherthey
wantto findout more.Anexample of thisis‘What’sreallybehindthe DOJ’SITunesinquiry’.This
makesthe audience wanttoread more and findoutaboutthisevent.Thistype of coverline fitsin
withthe target audience astheywouldmostlybe aware withthe software of ITunes. These cover
linesare conventionalformusicmagazinesasitmakesthe frontcoverlookmore finishedandmore
excitingtoreadwhenshowingshortsnippetsof anarticle.The mode of addressisinformal as there
isthe use of the words‘biz’and‘tween’. Although,thisisconventional forapopmagazine asthe
target audience will relatetothese wordsandtheywill be able tofamiliarise them whichiswhythis
magazine haschosenuse thisspecificdialect.The magazine isverylaidback,yetinan order.This
couldrelate tothe type of people reading thismagazineastheyare feminine.Femalesare seenas
the more organisedgendersothisconnectioncanbe clearlymade. Thisalsohelpstoconvey the
‘pop’ vibe towardsthe reader.The tone of thisspecificmagazine isone whichusesexcitement.The
waythis hasbeenconveyedisthroughthe colourssuchas purple andblackas theycontrast well

3. togetherinorderfor the frontpage to stand out. As there isonlyone image,thishelpsthe audience
to engage withthe covermore and as well,the publishers,PrometheusGlobal Media, have chosen
to use appealingcoverlinesinwhatthe targetaudience wouldbe interestedinsuch as‘ITunes’and
‘JustinBieber’.Thiscanalsobe classedasintertextualitythatthe readerswouldbe more familiar
with.
Conventions
I have chosento mentionmostof the conventionsforthismusicmagazine throughoutmyanalysis,
such as the layoutof the magazine inthe ‘route of the eye’and‘rule of thirds’,aswell asthe colours
used.The frontcover associatestothe popmusicgenre as there are bright,girlycoloursused
throughout,basicallycancellingthe blackof MileyCyrus’outfitout andpurple beingthe
predominantcolourdue tothe targetaudience beingmostlyfemales.Itisalsoseenasa magazine
whichcouldbe quite exciting. Thisisshownthroughthe image usedonthe frontasthe target
audience mayidoliseherorknowher. One of the bestconventionsisthe mode of address.Thisis
because itreallydeterminesthe type of audience,andwhetherthey wouldliketoreadthe magazine
as theyneedtobe intriguedin the contenttheywouldbe reading. If MileyCyruswastalkingabouta
topicthat the readerswouldnotbe interestedin,thenthere wouldbe nopointingivingthe article a
place inthe magazine.
ContentsPage
Typography
The fontson thispage are a mixture of serif andsans-
serif.Thismakessome of the textstandout more than
otherssuch as ‘contents’, ‘No1’and‘home front’.This
bringsan elementorseriousness,yetexcitementto
thispage,whichwouldmake the readermore excited
to start readingthe magazine asthere are so many
interestingthingstoreadabout,such as the musicin
the charts, to the latestgossipfrommajorselling
artists. The mastheadhas a stencil effectforwhich
givesita modern,standingouteffectandisinblock
blackcolourto make itengage the reader. All this
relatestothe target audience of femalesastheyare
encouragedtoreadit. However,the fontsdoseem
more male relatedtothat on the frontpage,so are
more unconventionalthanusual. The wayinwhichthe
imagesandarticle typesare numbered,give thispage
more of a life andfun-filledfeel towardsthe audience
as theywouldwantto readon. The ‘contents’textis
writtenatthe topof the page,as thisis where peoplewouldnormallylookfist.Itconnotesasense
of superiorityandwealth/originalitytothe magazine,aswell asrelatingtothe targetaudience,
wantingtoread a magazine thatis fun,butinformative atthe same time. Itconnotesa sense of
independencetooasthisis one of the onlytypesof magazine thatusesthistype of fontina
magazine thatismainlytargetat women. Itremindsthe audience thateventhoughthisis

4. stereotypicallyassociatedwithwomen,mencanreadit too. There are alsosome kickersusedand
pull quoteswhichare usedtograb the readerintothe contentspage,justlike the onesthatwere
usedon the initial magazine. The use of a subheadinginthe bottomrightcoverconnotesasense
that typographyisveryimportantforthismagazine asit helpsthe readerintopointingintoareas
whichtheyshouldreadintofirst.
Colour
The colourson the inside contentspage donot follow the conventional colourscheme of yellow,
silver,purple andblack.Instead, theyuse white,black,blue andgrey.The greycolourisusedforthe
musiccharts, on the leftside of the page,whilstthe white isusedasthe backgroundcolourandthe
blackand blue are usedfor emphasisoncertainpartsof the page and forthemto stand
out/contrast.These coloursare usuallyassociatedwithmalessodonotrelate tothe targetaudience
at all.The contentspage hasa whole differentfeel andvibe tothe frontcover.Italmostfeelsasif
theyare fromtwocompletelydifferentmagazines. The white bringsinasense of freshnessand
puritywhichcouldlinkintoall the articlesbeingnew andonesthathave neverbeenseenbefore.
Thisis whatpeople wouldwanttosee withinthistype of magazine.The blue couldrepresent
happinessasit’sa lightblue.Thiscouldbe whatthe publisherswantthe readerstofeel whenthey
are lookingatthe magazine. The black,again,represents death, soit’sprobablyonlyusedforthe
certainparts of the page to standout more than the rest. The highlightedarticlesandimagesare
clearlythe mostimportantpartsof thisspecificmagazine,withthe restof the articlesbeingina
smallerblackfontas theyare lessimportant.Usingthese differenttypesof colourshelptodraw in
the audience froma distance away.
Image
Some of the imagesusedappeal tothe targetaudience,howeversome of themdonot.This isdue
to the target audience whowouldbe readingthis,wouldn’t alwaysbe familiarwiththe artists
featured.I,asa girl,donot have a clue whoany of these artistsare and itdoesn’tgive any
informationonthe contentspage asto whotheyare either. Thismagazine isanAmericanbased
one,therefore thisartists mustbe more famousinAmerica,thaninthe UK musicindustry. From
whatI know,theymustbe or a musicbackgroundoriginas if theywasn’t,theywouldn’tevenbe
featuredwithinthisarticle.The publishersof thisarticle have chosentovarythe shot typesof the
images.Thismakesitmore excitingtolookatfor the readeras it isn’tjusta plain,boring,style.
Examplesof thisare that theyhave useda wide shotwithinthe image onthe leftof the magazine to
showthe personand theirsurroundings.The nexttwoimagesare more of a close-upshot.This
engagesthe characterwiththe person/artistastheyare able tosee theiremotionandhow theyare
feeling. A lastshottype usedisa mediumclose-up.Thisshowsthe whole bodyof the personandis
almostcentredinthe middle of the page.Thiscouldhave beenusedtomake sure that the reader
seesthisimage first,andthenthe onesforthe cover stories. However,usingthistype of shotis
unconventional foramusicmagazine asthe readerslike toquicklyidentify whothe people are,yet
usingthisshotmakesit more difficultforthemtodo this. The mise-en-scene usedonthisimagesis
high-keylightingas thishelpstomake all the imagesstandout.The image of the man in a close up
makeshimlookquite dominantashe lookslike he’spokingoutatthe screen. The costume thatall
the people are wearingare all seenascontemporaryandmodern.Theyare all fashionable and
wouldappeal tothe target audience astheywouldrelate tothe clothesandmightevenwanttobuy
them. The imagesare conventional forthisgenre of magazine asthese artistsandconventional to
the pop musicindustry.

5. Layout
The contents page has an orderedlayout.Thisfollowsthe patternof the
frontcover beingorderedtoo.Thisgivesafeel thatthe publishersof this
magazine wantedittobe a verymodern,yetsophisticatedmagazine. It
wouldappeal tothe target audience astheywouldeasilybe able toread
and navigate aroundthe page due to certainparts of the page,having
certainplacesto be. The route of the eye isused.Firstly,the readerssee the
masthead,inthiscase thisis the ‘contents’.However,due tothe sizing,they
mightalsosee the ‘No.1’.Thisisusedto helpthemrecognise whatpage
theyare onand to recognise the magazine even
more,than justfromthe front cover. Then,itgoes
throughto what ison eachpage of the magazine in
orderto helpthe readersnavigate arounditeasily.
Withinthis,the chartspart of the magazine whichis
positionedtothe leftof the page,comesinto eye line.The publishershave
usedthistechnique inorderforthe readerto now engage onthat too,and
not justskipoverit.Lastly,there are some longerfeaturespositionedatthe
verybottomof the contentspage. Thisgivesasneakpreview intowhatthe
magazine will include andgivesthemadditional information.Subheadings
are usedabove eachsectioninorderto space out the writingandgive itan
organisedfeel toit. Thiswill encourage the readerstowantto readthe full
article,sotheywill readon. All of these positionsare conventional asthey
start fromthe mostimportant,toleastimportantpart of the page. The rule of thirdsprinciple isalso
used.The mainpart of the contentspage isin the verycentre third.Thisisconventional forthispage
as it’smeantto be an informative page sothe readerscanfindout exactlywhatwill be featuredin
thisspecificmagazine. The route of the eye alsogoesstraightthroughthe middle of the page sothis
isanotherreasonwhythe mostinformative partsare positionedthere. The thirdleftatthe topof
the page,has beenused forthe chart billboard.Thisrelatestothe real magazine name.Thisinforms
the readersaboutthe hottestcharts/singlesof the week.Thisisconventional asit’samusic
magazine soshouldinclude thingsaboutthe charts.Choosingtouse alayoutof a billboardto
achieve this,reallygivesafeel tothe magazine asitmakesthe readersfeel thatthe magazine has
reallybeenthoughtaboutandnotjuststuck together. Thisisthe mostdominantside of a page,
hence whythe publisherschose topositionit there. Whenthe readersopenthismagazine,thisis
the side whichtheywill see firstsowill like this. The magazine name ispositionedinthe thirdleft
too. The writinghasbeenplacedina veryspecificwayaroundthe image of the womantoo.As she is
crouchingdown,theyhave chosentoplace the writingaroundher.Thismakesthe contentmore
interestingandintriguingforthe audience.
Language/Mode of Address
The language usedonthe contentspage isquite formal.Thiscouldbe due tothe magazine
publisherswantingthe reader’s firstimpressionstobe goodones,especiallywiththe target
audience beingmainlyworkingwomen. Itincludescoverlineslike‘upfront’and‘features’which
wouldn’tbe usedineverydayconversation/language.Thiswould make the audience wanttoread
intoit more as the language isverysophisticatedandmodern.The languageusedvariesassodothe
coverlinesinorderforit to appeal toany person,as differentpeople have differenttastessothere
needstobe somethingforeveryone.Examplesof thisare ‘countrymusic’and‘Latinmusic’.These

6. are twoverydifferentcontrastinggenresof music,therefore the publishershave done theirjobto
give somethingforeveryone.The mode of addressismore formal onthe contentspage than itis on
the front coverof the magazine.Thisisdue tousingthe wordsthat I have alreadyspokenabout
earlieroninthisparagraph. It is conventional forthistype of magazine asitrelatestoall the genres
inwhichthisAmericanmagazine portrays. Italsohas to appeal toa target audience thatismainly
women,however,the contentspage failstodothisas not all womenwouldwant toread intoso
much detail,theywouldjustwanttoknow the facts. It failstouse the dialectthatthe target
audience wouldbe familiar.It’smore eccentricandover-the-topthansome magazinesusuallyare of
thisgenre. The magazine speakstoitsaudience inaveryinformative manner,like all of theirreaders
are seenasimportantto them.Thiscouldbe due to these kindsof wordsrelatingtothe professions
that theirreadersdosuch as workinginan office.Theycouldfeel asense of securitywhilstreading
this,feel athome andin an environmentinwhichtheyfeel comfortable in. Thismagazinehasavery
informative tone toitthroughthe use of primary,contrastingcoloursandby usingveryspecific
image shotsas well asappealingfontsandwordslike ‘Ineveryissue’and‘Live fromPuertoRico’.
Conventions
I have chosento mentionmanyof the conventionalelementsof thiscontentspage
throughoutmyanalysis.However,one of the conventionsisthatthe publishershave chosen
to keepthe Billboardlogoonthe lefthandside of the page. Thisistraditional tohave ona
contentspage,therefore itsignifiesthatBillboardisaveryprofessionalcompany. Thisis
conventional asthisiscarryingthe mastheadonfrom the frontcoverintothe contentspage.
The contentspage is less conventional thanthe actual frontpage of this magazine asit
doesn’tuse the conventional coloursthatare associatedwithfemaleslike pinkandpurple
etc.It is also conventional due tothe layoutasithas contentslistingsandsmallerimages
whichhelpindicate smallerarticles. All the imagesusedrelateto the genre of the magazine
and the articles tooas theyall relate tothe widergenre of itjustbeingaboutmusicitself.
Thismakesit more eye catching. The layoutiswell orderedandstructured meaningthatitis
easyfor the readerto navigate around.Thisconnotessophistication.
Double Page Spread
Typography
The fontsusedacross thisdouble
page spreadare serif andsans
serif.Sansserif isusedasthe
mastheadof the spread.This
couldhave beenusedasit’sa
more relaxedfontandismore
appealingtothe eye.Itconnotes
a freshand youngvibe toit.The
boldtextof the font usedfor
‘PrimaryColours’andthe red
colourusedbehindithelpsitto
be more appealingtothe eye
and helpsthe audience be more
engagedwithinwhatthisarticle
mightbe about. The serif fontis usedfor the standfirstinorderforthe audience tosee itand read
more informationonthe article before readingthe whole of it. Aswell asthis,the Byline isinthe

7. same font,but isinitalicsso can be seenevenmore clearlywhilstthe restof the otherfontsare
aroundit. The whole article isinthe sansserif fontwhichhelpsthe readerengage intoitagain,as,if
it wasin an olderlookingfont,like serif,thentheywouldn’twanttoreadthe article as much as it
wouldn’tlookverymodernorsophisticatedlike articlesinthe Billboardmagazine shouldbe. The
publishershave alsocleverlychosentocall the article ‘primarycolours’.Thiscontrastswiththe
coloursthat are presentonthisdouble page spreadastheyare red andblue.The typographyis
bright,cheerful andfun. Thissubconsciouslyallowsthe targetaudience tofindthisstyle of font
more appealingtotheireye. The typographyisconventional foramainlypopmagazine genre as
theyhave an energetic,funkyfeeltothem. The whole of the mastheadiscapitalised, once again
givingitan energeticfeel. The ‘Billboardbiz’ logointhe bottomrightof the page isalsoassociated
withthe restof the page as it’swritteninaprimarycolour again. A kickerisalsousedat the start of
the copy witha ‘T’.This has beenusedtograb the readersin,yet,alsoitcouldrelate to the artist,
withhername being‘Taylor’.
Colour
The main coloursusedare red,blue andblack forthe article.The reasonthe publishershave chosen
to use these coloursonthisdouble page spreadisdue to thembeing‘primarycolours’thatrelate to
the mastheadof thisarticle. RedcouldlinktoTaylor Swift,the artist’s,album.Yellow couldconnote
happinessandfun,whichiswhatthe readerwouldwantto feel whenreadingthisarticle.The grey
backgroundbringsa sense of sophisticationtoitas greyis associatedwithbusinesswomenwho
wearsuitsetc. The mastheadiswrittenina differentcolourtothe mainarticle,makingitbe the first
thingthat the audience looksatonthispage. Thisclearlydisplayswhatismore importantand
attractive to the readers. Theylookat the keycomponents,beforethe rest. The coloursusedare
conventional asthismagazine like tocreate a funand energeticfeel toall theirarticles,inhope that
people willalwaysgetthe nextmagazineafterreadingtheircurrentone.
Image
The image usedappeal tothe targetaudience asthe personinthe image isa celebritywhothe
target audience of thismagazine will be familiarwith,(TaylorSwift).Thisimage will influence the
target audience of mostlywomen,due totheirstyle,make-up,ortheirline of business.Inthiscase,
a musiciananda fashionicon. The shottype usedis a wide shot.Iknow thisas it showsthe
surroundingsandbackground of the artist,as well asshowingherwhole body. Thisenablesthe
audience toreadaroundthe artistand recognise themfromfarawayeasily. The clothesshe has
chosento wearare quite casual,however,theyare quite fashionable atthe same time. Taylorisalso
seentobe quite youthful,confidentandgood-looking.Thisup-to-dateoutfithelpstoconnote the
modernvibe of thismagazine,aswell asimage consciouspeople. Thisisaconventionalwayto
displaythe artistas ithelpsgrabthe readerin. Thiscan encourage girlsthattheydon’thave to wear
the most fashionableclothestobe able tostand out fromthe crowd. The image usedisconventional
as the artist performsmusicsorelatestothe overview of the Billboardmagazine.TaylorSwiftisalso
recognisedbymanypeople,socanbe identifiedreallyeasily.
Layout

8. The layoutof thisdouble page spread hasa simple,yetorderedlayouttomake itmore
sophisticated.Thiswouldappeal tothe Targetaudience asitconnotesa more organisedmannerto
it.This double page spreadusesroute of the eye,drawingthe
audience acrossthe mastheadtohelpthemrecognise whatthe
article will be about,thentothe coverartist,to intrigue theminto
readingthe article,andthen across to the contentsof the actual
article,whichencouragesthe wideraudienceassomeone may be
intriguedintowhatthe contentistalkingabout. The masthead isn’t
veryconventional.Thisisbecause theyare usuallyinthe topleft
corner,howeverthisisinthe right.Thiscouldbe because the
publisherswantthisspecificarticle tostandout. The neatorganisationof the textonthe right hand
side of the spreadconnotessophistication. The principleof thirdsisalsoused.Thisisbecause onthe
vertical lines,boththe image of TaylorSwiftandthe copyare there forthe readersto clearlysee.
Alongthe horizontal lines,the same thingsare there,inordertoyetagain,give the spreada sense of
sophisticationandmodernity. The publishershave alsochosentoplace the image of TaylorSwifton
one complete side of the double spread.Thisengagesthe audience withthe artist theyare reading
due to the organisedlayoutof thisspreadasit’sseenas more eye-catchingandoriginal.The vertical
textof the article andthe horizontal image contrasttogethertoletthe reader’s eyeseasilytravel
across the page,lettingthemviewthe entire article.
Language/mode of address
The language usedonthe frontcoveris sophisticatedandmightexcite the audience intowantingto
readthe copy.For example the caption‘The storybehindTaylorSwift’sblockbuster‘Red‘,makes
the audience wanttoread itand challenge whatitsays,as it’slikelytheywillbe able tofindout
more about thiswhenreading onfromthe standfirsttothe copy. Thisstandfirstisusedwell asit
exaggeratesthe mostinformative partsof the copy,makingmore readerswanttofullyreadon.The
mode of addressis formal, withthe use of the words‘palette’and‘experiences’.Thisisseenas
unconventional forthe Billboardmagazine asit’smeanttoseem‘hip’and‘downwiththe kids’kind
of style,howeverthisspecificarticle ismore formal whichwill be able tointriguemore thanone
type of specificaudience. The double spreadspeaksinaverymodernandsophisticatedmanner,
whichrelatestowhatthe targetaudience wouldwant.The spreadalsoaddressesthe audiencein a
conventional way,byusingastandfirsttostart the copy/article off.The tone of the magazine is
intriguingandsophisticated.Thisisshownthroughthe use of brightprimarycolours,abig clear
image andappealingwordsthatrelate tothe artist suchas ‘emotions’and‘songwriters’.
Conventions
I have chosento mentionmostof the conventionsforthisdoublepage spread,throughoutmy
analysis.Examplesof conventionsae the brightuse of typographyandthe imagesusedrelatingto
the musicgenre.TaylorSwiftwill be afamiliarfigure thatthe targetaudience will know,like or
idolise.The magazineassociatesitself throughthe predominantuse of primarycolourswhichrelate
to the target audience.A keyconventionisthe mode of address,whichplaysakeyparton whether
people willchoose toreadthisspecificarticle ornot.Anotherconventionisthat the content
includedinthisarticle issomethingthatthe audience will be able torelate toquite easily. A last
conventionisthatthe copy/article textisarrangedincolumns.Thismakesthe texteasiertoread
and lookmore professional,aswell asmakingthe audienceinterestedtoreadon.