Where Google and Social Media Collide

Where Google and Social Media
Collide – Understanding Your
Social Authority
Glastonbury
Chamber of Commerce
March 1, 2011

www.site-seeker.com © 2010 Site-Seeker, Inc.

Who are we?
•  Founded in 2003

•  Corporate Office in New Hartford NY
• Satellite offices in Bloomfield CT, Rochester NY, New
Jersey

•  20 Employees

•  Full Service Internet Marketing Agency
• Search Engine Optimization Services
• Pay-Per-Click Management Services
• Social Media Implementation and Mgmt
• Web Design, Development, Applications & Testing
•  Analytics


Fast Track 50 of CNY MV Chamber of Commerce

3
4
2
Top 3

2007
2008
2009
2009 Business of the Year

B2B Twitterer of the Year

@KatieHoke


What can you do to affect your position in Google?


Key factors for position . . .

•  Website is coded cleanly and is W3C compliant
•  SEO strategy in place
•  XML Sitemap & rbt.txt file
•  Page load speed
•  Content rich pages
•  Page Rank
•  Inbound linking

These are important but are only a few of the over 200 signals Google uses to
position a webpage.

How to check for W3C compliance . . .
http://jigsaw.w3.org/css-validator/


Understanding Page Rank

Straight from the horses mouth . . .

Relevance: As Larry said long ago, we want to give you
back “exactly what you want.” When Google was
founded, one key innovation was PageRank, a
technology that determined the “importance” of
a webpage by looking at what other pages link to
it, as well as other data. Today we use more than
200 signals, including PageRank, to order websites,
and we update these algorithms on a weekly basis.
For example, we offer personalized search results
based on your web history and location.


Inbounding Linking


Checking Page Load Speed: http://tools.pingdom.com


Social Authority?


Why does Google care?


• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare


Where do we spend our time?


Top Insights:
1) The 35-54 year old demographic is growing fastest
•  276.4% growth rate

2) The 55+ demographic is the second fastest
•  194.3% growth rate

3) The 25-34 year old demographic doubles every 6 months

4) There are more females (55.7%) than males (42.2%) on Facebook
•  2.2% are of unknown gender.

5) College crowd 18-24 year olds remains largest
•  at 40.8%
•  down from 53.8% six months ago.


Your Facebook page:
•  Engage
•  Interact

•  Comment
•  Share
•  Link

•  Be a voice of authority


Who uses Linkedin & Why?

•  Business professionals
•  LinkedIn promotes:
•  business intelligence
•  business development
•  creation of business relationships
•  conversation


Your Linkedin Profile

•  Create your account
•  Build your online profile - Completely
•  Summarize your expertise
•  Build your community
•  Request Recommendations
•  Give Recommendations
•  Integrate blog
•  Upload presentations
•  Join and engage in relevant groups


Socialnomics
By Eric Qualman

www.socialnomics.com


Monitor Successes


Monitor Successes

Is this your target audience?


Blogging


Ways to measure?


Google Places


Get Listed - Step 1 www.google.com/places


Get Listed - Step 2 Create an account


Or claim an existing listing


Google Tagging


Measuring for Success


Local Search - Summary

•  Free
•  Easy
•  Trackable
•  Gets you there with little to no effort


What happens when you bring it all together?


•  Increased Blog Traffic to 322 visitors and 36 comments,

•  Increased Website Traffic

•  Fan base on facebook grew

•  Industry Authority and Presence grew significantly

Phone is ringing more consistently, more regularly and
with more qualified prospects.


This did not happen overnight

Consistent and regular participation
brought traction and growth

over time.


Remember social media is

Social.

Engage, share, support and then promote.


Thank You!

Kathy Hokunson
Vice President Sales and
Marketing
Site-Seeker, Inc.
kathyhokunson@site-seeker.com


Where Google and Social Media Collide

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