Check out the ultimate Salesforce ISV guide to expand the growth of your business. Also, know the four main types and benefits of Salesforce ISV Partnerships.

1. Uncovering 04
Main Types
and Benefits
of Salesforce
ISV
Partnerships
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2. Quick
Summary:

3. Salesforce will be growing more and more
in upcoming years. Many companies are
shifting towards cloud-based CRM
solutions. It will automatically boost the
Salesforce ISV (Independent Software
Vendor) market. According to a survey, the
global growth of Salesforce ISV will be more
than $400 Million by the year 2026. It is a
great opportunity to become part of the
Salesforce ecosystem to fulfill the business
requirements. This blog post is the ultimate
Salesforce ISV guide that will help you
understand more deeply about ISV, Types
of ISV, and many more.

4. Introduction
To ISV
(Independent
Software
Vendor)

5. An (ISV) independent software vendor is an
individual or organization that develops,
markets, and sells software solutions that
run on cloud platforms like AWS and
AppExchange.
ISV Partners provide a customizable
Salesforce platform where you can get
simple calculator applications or complex
applications that include a booking
platform. Since ISV apps are developed on
the Salesforce platform, you can easily find
apps as per your requirement from the
AppExchange. You can install them directly
into your Salesforce terrain for a flawless
experience.

6. Microsoft Azure, Amazon Web Service,
Salesforce AppExchange are the top
examples of Independent Software Vendors.
How Do Work?
Independent software vendors develop the
applications or software based on the
requirement of businesses, ISV partners, or
individual customers. Firstly they clear all
the license procedures or provide software
and applications on a subscription. This
immense demand for the cloud has made
software management a lot easier.

7. Want to scale your business through the
Salesforce ecosystem but wondering how?
Connect with our Salesforce Consultant to
unlock the true potential of your
Salesforce CRM.

8. What is ISV
Salesforce
Partner?

9. In the beginning, most of the ISV used to
sell their software directly to the customer.
However, it wasn’t easy to scale business on
a large scale after some time. To solve this
issue, the easiest way is the ISV partnership.
ISV has seen immense growth after
collaborating with partners. One of the
biggest companies in ISV Salesforce partner
is Microsoft. Moreover, there are several
types of ISV partnerships that are worth
considering to increase the growth of the
business.

10. Types and Benefits of
Salesforce ISV Partner
1. OEM Partnerships
OEM (Original Equipment Manufactures)
partnership provides solutions by
integrating software in existing products or
applications.

11. It reduces the development cost and
time
OEM partnership provides high-
quality elements
The partnership enhances the user
experience and functionality of the
application
OEM partnership provides flexible
production and manufacturing
potential.
OEM partnerships add value to the
company’s existing product by integrating
third-party apps or software functions.
One of the common examples to
understand the OEM partnership is
Google Maps which is integrated with
Uber’s existing application to give an
exact solution to its customers.
Benefits of OEM Partnerships

12. 2. Reseller Partnerships
The partnership in which companies sell
products or software to another company is
called Reseller Partnership. Reseller
Partnership boosts businesses by enhancing
their product by adding another Salesforce
ISV software.
The growth of businesses increases
whenever this partnership sells products to
customers that find difficulty in reaching
out to the software owners. It helps both
the seller and buyer by fulfilling their
respective needs.
One of the important factors of Reseller
partnership is that it works on the VAR
model (Value-added-reseller).

13. Customers can get access to the global
market
Reseller Partnerships provide rapid
growth without hiring in-house
recruitment
Reseller provides customer support and
technical assistance to understand
software more precisely
Reseller partnership provides access to
selling partners from trusted platforms
such as Salesforce.
Benefits of Reseller Partnerships
3. Payment Partnerships
Payment partnership revolves around
making payment procedures smooth in any
Salesforce ISV. Payment partnerships bring
a huge amount of trust and great user
experience, which ultimately helps in
business growth.

14. It is required to have a payment
partnership with a good payment
merchant to get a convenient solution in
building, scaling, and managing working
payment acceptance procedures.
Salesforce ISV can get revenue benefits by
having a payment partnership because
few software companies divide the
transaction initiated by merchant users.
Therefore, a correct payment partnership
can help get into a new revenue model
through ISV.
Large-scale partnership opportunities
include high-performance tools to
manage vendors and merchants
Payment partnership adds more value
to the merchant clients.
Benefits of Payment Partnerships

15. 4. SaaS Investment
Partnerships
Saas Partnership, or investment
partnership, helps businesses grow by
providing adequate funds. Salesforce ISV is
in a very competitive environment where it
is required to upgrade or update your
product to scale your business.
This Saas investment partnership helps
businesses to raise funds through venture
capitalists without getting any negative
impact on business. Venture Capitalist
works as private equity companies that
invest some required funds in your business
to provide rapid, scalable growth to
startups or large corporations.

16. SaaS Investor Partnerships allow
getting high capital raise to boost your
business
The business owner can build long-term
relationships with venture capitalists to
get more funds
Partnership with these SaaS investors
helps in getting advice or guidance on
business development decisions.
Benefits of SaaS Investment Partnerships

17. Challenges
Faced by
Salesforce
ISV Partners

18. After getting details information about the
types of ISV partners and the advantages of
ISV partners, it is important to understand
the challenges that might occur while
collaborating with Salesforce ISV partners.
High Competition
As we have understood in the above part
of the blog, many businesses are shifting
to cloud-based and digital platforms,
which is why ISV partners are increasing.
This becomes challenging for Salesforce ISV
to attract and get businesses from the
organization. It is not possible for every
Salesforce ISV partner to get business by
avoiding high competition. Therefore, it is
important for the service providers to prove
their individuality or uniqueness by
fulfilling the niche requirement of the
business.

19. Inflexible Review Process
After successfully developing the
application, it is required to list the
application on the Salesforce platform to
have AppExchange. The Salesforce platform
does not provide leniency in checking the
application’s performance. If the
application is not upto the mark, it won’t be
listed on the salesforce marketplace.
Evaluating the application’s quality is so
strict that if it is not upto the mark, it will
get rejected from the listing on
AppExchange.
The overall listing process is time-
consuming. It might take 2 to 4 weeks to get
listed if it passes all the checks. However,
the ISV partner gets good credibility once
the application is listed on the Salesforce
AppExchange platform.

20. Key Take Away

21. Salesforce ISV partnership can help a lot to
the companies looking for business growth.
However, it is necessary to choose
Salesforce ISV integration partners wisely.
Skilled ISV partners can help you boost
business by providing scalability, reliability,
capital, etc. Moreover, business owners
should choose ISV partners based on their
business requirements.

22. Thank you
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