1. Kaushik Routh
Permanent Address: 6/14, Depawali Housing Society, Calcutta Greens, 1050/2 Survey Park, Kolkata-700075
Present Address: Flat No- B-5, Block B, Hemaguri Mansion, Gandhi Basti, Guwahati, Assam-781001.
Email: kaushik_routh@rediffmail.com, Contact No: 9330130033 / 7002308382
17 years of cross industry expertise in Retail Sales & Operations, Project Rollouts, Strategy
Planning, Promotions, Profit Center Operations, Team Building and Franchisee Management.
- Retail Operation
-Telecommunications (Retail)
- Corporate & Institutional Sales
- Direct Sales & Channel Management
Possess varied cross industry sales/marketing, operations and channel management expertise:
 State level experience of Setting up stores from Project to Operational stage.
 New Site acquisition/Design and Interior of store.
 Store Launch and Promotions.
 AOP Management.
 Profitability of Retail Stores.
 Retail Sales & Operations.
 Revenue Enhancement through in store activity
 Inventory Management
 Retails Business Process Management.
 Optimizing Manning.
 Identify New Business Streams
 Statutory compliance for Retail stores.
 Franchise Operations & Management
 Vendor Management
ELECTED ACCOMPLISHMENTS:
 Ranked No1 for AOP Achievement Q1-2016-17.
 Recognized for being the most successful circle in fastest Retail rollout in FY 2014-2015.
 Got acclamation from Circle for Excellent Execution of OPEX management.(H1 2013 -2014)
 HUB positioned 3rd nationally on Revenue Enhancement consistently in Q3- 2012.
 TOP circles on Customer Satisfaction Parameter. (Q1-2013).
 Awarded best Area Manager for implementing BPMS in Retail Business (2010) for WB circle.
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PROFILE:
Now as State Head –Reliance Retail, DX Mini Operation, Assam – involve in ensuring Profitability
for the vertical, new store Roll outs, Driving JIO business, Managing Store Operations.

2. Reliance Retail
Dec 2015 – Till Date
Joined as State Head – DX Mini Operation-Assam
Reliance Retail is the retail initiative of the RIL group and an epicenter of our consumer facing business. It has in a
short time forged strong and enduring bonds with millions of consumers by providing them unlimited choice,
outstanding value proposition, superior quality and unmatched experience across all retail stores.
Key Responsibilities:
Store wise AOP planning on WP, Web sales, Enhancements and EOL products
Ensuring 100% stock availability & replenishment
Ensuring ageing of inventory and timely liquidation of EOL (OOP/GOOP) products
Ensuring displays & VM Standards as per planogram
Ensuring store profitability
ResQ to be enabled for all Stores.
Regular training & development for the staff as per the calendar
Weekly and monthly tracking of high attrition stores / clusters / Regions and take immediate actions
Strengthen internal growth and development through DCs and preparing operation leadership pipeline.
Ensuring all new Staff and trained before they get stores allocated
Refresher Training to be conducted periodically
Mystery Audit: Maintaining store hygiene, services AGES, staff grooming standards, in store communications,
Launch POP UP Stores as identified by JIO.
Encash Brand Pull and Design Change.
Driving Handset Bundle Offer (LYF)
Strict adherence to daily shrink control measure, SLP Process, Auto PI...`
Ensuring Timely BAFL Reconciliation, All GRN and GRDC and timely monitored and closed
Reliance Communications Ltd
March 2007 – 30th Nov’2015
Joined as: Area Sales Manager -Kolkata (COCO Store)
Promoted as Operation Manager-Retail for Kolkata & WB Circle (April’2011)
Reliance Communications Ltd (commonly known as RCOM) is an Indian broadband and telecommunications
company having their headquarters in Navi Mumbai, India. RCOM is the world’s 16th largest mobile phone operator
with over 144 million subscribers. Established on 2004, a subsidiary of Reliance Group.
Reliance Communication is the first operator in India to launch the 3G wireless connectivity across 13 circles. Having
a Retail chain of more than 1500 across India, RCOM provides efficient service to customer.
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INDUSTRY EXPOSURE:

3. Key Responsibilities:
State level experience of Setting up stores from Project to Operational stage.
New Site acquisition/Design and Interior of store.
Store Launch and Promotions.
Retail Sales & Operations.
Identify New Business Streams.
AOP Management.
Implementation of Retail Performance Management System(RPMS) for retails staffs
Statutory compliance for Retail stores.
Business development through Corporate key accounts management
Franchise Operations & Management
Vendor Management
Revenue Enhancement through in store activity
Profitability of Retail Stores.
Hughes Communication India Ltd
Regional Executive-Channel Support, East
Nov, 2005 – February, 2007
HughesNet Fusion is a consumer service initiative by Hughes Communications India Limited, the country’s leading
satellite services operator. Through HughesNet Fusion centers, HCIL offering 3 kind of broadband related services to
the consumers. These are Broad Band Internet, VAS (Value Added Services) and IOL (Interactive Online Education
through premiere institutes in India).
Key Responsibilities:
 Opened 65 outlets in Eastern Region.
 Managed all the operational issues of the outlets.
 Participated in all the sales related activities for each and every product.
 Responsible for Sales forecasting for the Region for all kind of services.
 Monitoring all the collections from the outlets through different services.
 Responsible for any kind of marketing activities for different kind of services.
 Responsible for handling escalations from student’s level and coordination with HO.
CFAI University
Executive Development-WB
ept, 2004 – October, 2005
The ICFAI University represents the multi-state network of universities, sponsored by the Institute of Chartered
Financial Analysts of India, in different states under respective legislation. Consequently, the University confers
degrees at bachelor, master and doctoral levels on eligible students subject to the University Regulations.
Key Responsibilities:
 Relationship building with Institutions, Coaching centers, Colleges and Bookstalls,
 Sales & Marketing Promotions of various courses of ICFAI University all across Kolkata, Durgapur,
Bardhhaman & Asansol area through various channels.
 Arranging different seminars at various schools & colleges on different courses time to time.
 Arranging Counseling Meet at different places for different programs.
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4.  Putting up stalls in different Career fair, Book fair, etc. Making Marketing plans, Advertisement plans,
appointing Channel Partners.
Overnite Express Ltd
Marketing Executive-Kolkata
anuary, 2003 - Aug, 2004
Key Responsibilities:
 Generating new business accounts
 New business opportunity from the existing accounts
 Handling Sales promotion & Brand development activities.
 Channel monitoring
EE Interactive Learning Systems Limited
enter Manager-Behala, Kolkata
anuary, 1999 - December, 2002
Joined as Marketing Executive
Key Responsibilities:
 Achieving Business Targets.
 Overall Planning & Coordination.
 Maintaining Records and MIS Reporting.
 Smooth Course conduct and regular students’ up-gradation.
 Logistic Management.
 Directing sales promotional activities.
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Credentials : Bachelor of Commerce from Calcutta University (1996)
: Madhyamik and Higher Secondary from WB Board, (1991, 1993)
: Post Graduate Diploma in Computer Application from RCC, Jadavpur (1998)
Date of Birth : 7th
January 1975