This assignment is based on the project management of the Farmville game. It focuses on new features and improvement of current features to make the revenue of the game increase by 10% to 15%. The primary focus of this project is to give a basic strategy and process layout

1. FarmVille 2 :
Country Escape
P R O D U C T M A N A G E M E N T
C A S E S T U D Y
A S S I G N M E N T O N P R O D U C T S T U D Y

2. About
Introduction
This is an assignment based on Farmville 2: Country Escape game available on playstore. The
primary premises of the game is start with a girl character who wants to manage a farm and
grow it across the country.
It started as an exclusive game for Facebook but eventually devloped for worldwide platofrms.
Some over the time developments are CRAFT, HARVEST, BUILD, TRADE, EARN & NURTURE.
Highlights
Daily awards and gift keys can be claimed by siging in, opening chests and follwing inital
tasks
New Events like social connectivity, Separate platform to sell goods, Farm Fit challenge,
guest farmers
The user interface is very smooth and easy to use which make it more enjoyable.
I played this game till level 8 and so far following features really attracted my attention towards
the game.

3. Q1. How would you increase the
monetization of Farmville over and
above the current features by 10-
15%? Detail out 1 possible idea.
TO IMPROVE THE DAILY ACTIVE USERS
As a new player, I started playing the game with quick level up
gradations. But slowed down at level 8 when carrot cake task
is come. As the Hen take 3 hours to ready and Tool shed will
take 7 hours.
A game to be increase the DAU should be little faster for initial
players. The chances of losing interest and gaining it very
crucial in initial steps. If an user find game is taking too time,
they will simply move to another app.
ENGAGING FOCUS IS THE KEY.

4. New Feature Development
QUESTION NEED TO BE ADDRESSED BEFORE
PRODUCT DEVELOPMENT
Do business growth declined with current features ?
Is there are some features which need to be revamped or
take down?
What was the customer feedback from last quarter
revenue?
How much fund is available by manager to initiate new
features?
Do we have technological freedom to modify the existing
model of game.
BUSINESS CASE
Who are the target market segment for this app?
What is the size and demographics of existing customers?
Is there any strong competitor game available? and what
unique feature they are selling?
What is the timeline for the new development?
Which type of tools and techniques are currently using to
monetize the app? Click bait ad revenue or In-app
purchases?
What is the USP of Farmville App?

5. New Feature Developement
Steps
STEPS IN PROGRESS
Market
Target customer can be from
the most profitable
demographics group
New customer expansion
possibilty
Customer Problems
Progress is too slow
User interface, graphic or glitch
issues
Top customer reviews are
timeline
Stratergy
New approach such as tie up
with other platforms
Game development meets
company piramary objective
Solutions
Customer top rated demand
need to be installed
App popularity should be
increased in young group by
promoting media trends
In-App purchases most sold
items need to be rebooted and
created
Value
The aspect of game most
popular need to be maintained
The product should provide the
connectivity and better
connection
Farmers able to craft n nurture
new areas
Unfair Advantage
The game is already connected
with facebook Id
Usp of game need to be
boosted
Channel
Sales & Distrubuting channels
and what are the most used
need to be calculated
User traffic is direct or indirect
should be pin point
Promotion Tools navigation
Launch
Launch mode can be slower
with each developement
Launch can be one big exculsive
mode
Revenue Forecast
Cost estimation should be only
30% of estimated profit
Proper financial analysis need
to be done that profitability
estimation are as per the
targets

6. What can be done to improve
revenue
FEATURE UPDATE
New Tools & Quick Expansion
To hold user attention more new
options should laid down in first 10
to 12 levels exponentialy. A user
frame need to be build where they
can check their progess growth.
More Coins More Expenditure
User reached level 8 with 1200
coins but some items are available
to buy in level 12 cost 25000 coins.
So either the level will be slower to
cross or more earning methods
should be offered across the part.
Avoid Repetitive Tasks
To create wheat takes less than
10s but storage is limited so same
crops are grow again n again
continuouslyto make money.
If same task is not building to
something new user might lose
interest.

7. What can be done to improve
revenue
FEATURE UPDATE
Let them reach level 20
According to a study, User tend to
stay with same game once they
reached a specific level. As to make
same progress is seems a lot. It
create a user loyalty. If user leave
game and after some time plans to
rejoin chances are they will pick the
same game where progress is
already done.
Bulk Farm Order
Single product farm order make it
in-out product whereas if a basket
of order created. User can earn
more money from single order and
it builds a simulation to achieve
small tasks or orders to gain level
upgrade.

8. Conversion Rate
REVENUE GENERATION
Entrance
10,000
Became Aware
2,500(25% of became
users)
Have Interest
1,250(50% download
app due to interest)
Have Desire
875(75% stay with app)
Buyer
175(20% of user actually
generated revenue)
USER
EXPERIENCE TECHNOLOGY
BUSINESS
PROFIT

9. DEFEATING GIVES MORE
SATISFACTION THEN WINNING
1. Competition
Player feel more sense of victory by
defating other. A new game feature can be
updated which enable two online users to
fight with each other.
2. How it will be done.
An arena will be created where same order
will be given to 2 farmers. The set of order
need to be completed before time runs out.
Whosoever did more progress will win.
3. What will be the prize for
Victory?
IWinner get a combo of prizes that can be
random system generate and User will also
get a chance to visit the loser farmer's farm
and pick any one item, stock, decorations or
animals for him/herself.
Q2. A lot of games lack aspiration as user move up the levels. How would
you evolve/change the present elder games for making it more
aspirational and engaging in game like farmvillle.

10. SHARING IS BEST REVIEW
PROMOTION
To increase reach of game.
Content & idea generation is
needed which users might be
interested in flaunting. A
recent hashtag, Something
top of the news. Smart
content which is quirky but do
not attract copyright issue.
It's all a MOO point.
BROUGHT A NEW COW

11. Work with me!
LET ME KNOW HOW I CAN HELP.
LinkedIn
https://in.linkedin.com/in/kavitabehera
SlideShare
https://www.slideshare.net/KavitaBehera2