Personal Information
Entreprise/Lieu de travail
Hamburg Area, Germany, Hamburg Germany
Profession
Director, Researcher, Lecturer, Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
Ipsos.com
À propos
Specialties: Consumption and Consumer society; Consumer Identities; Brand- and Advertising Research, Moderation, Consumer Behaviour
Mots-clés
consumption
identity
consumer society
business consumer
consumer sociology
kay koschel
konsum
emotion
tiefenpsychologie; consumer research; susanne hols
konsumentenverhalten
market research
consumers’ decision-making process
qualitative methods
btob
consumer sociology; advanced qualitative methods
trend research
consumer
depth psychology
marktforschung
motivforschung
konsumforschung
qualitative research
luxus
marketing
business
konsumsoziologie
identität
konsumgesellschaft
b2b
communication
brand
Tout plus
Présentations
(6)J’aime
(1)Konsum und Identität
Kay Koschel
•
il y a 13 ans
Personal Information
Entreprise/Lieu de travail
Hamburg Area, Germany, Hamburg Germany
Profession
Director, Researcher, Lecturer, Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
Ipsos.com
À propos
Specialties: Consumption and Consumer society; Consumer Identities; Brand- and Advertising Research, Moderation, Consumer Behaviour
Mots-clés
consumption
identity
consumer society
business consumer
consumer sociology
kay koschel
konsum
emotion
tiefenpsychologie; consumer research; susanne hols
konsumentenverhalten
market research
consumers’ decision-making process
qualitative methods
btob
consumer sociology; advanced qualitative methods
trend research
consumer
depth psychology
marktforschung
motivforschung
konsumforschung
qualitative research
luxus
marketing
business
konsumsoziologie
identität
konsumgesellschaft
b2b
communication
brand
Tout plus