1. KAY KINKAID
10520 Wilshire Blvd #708 kaykinkaid@gmail.com Mobile: 310.980.4266
Los Angeles, CA 90024 Home: 310.441.4266
DIGITAL MARKETING/SALES
Digital, E-commerce, Mobile & Social Media Development Leadership
Consistently superior national sales leader producing double-digit revenue growth, exceeding revenue
goals with targeted media, integrated solutions for industry brands and agency leaders for effective ROI.
Core Competencies
• Exceed Digital Sales Goals • Performance & Database Marketing
• Integrated Media Strategies with Targeting • B 2 B & B 2 C programs
• Strategic Marketing Partnerships • Consumer Engagement
• Creative & Account Management • Research & Analytics
• Web, Search, Social & Mobile Programs
PROFESSIONAL EXPERIENCE
K2 AGENCY-SALES, INDEPENDENT CONSULTANT 2008-Present
Consultant driving national sales growth for brands with cutting-edge programs and strategies:
• Equinox-Increase sales with consumers through digital email & regional promotion.
• WeAreYTM.com-Brand CPC, CPV engagement for SEO Video:You Tube, Facebook, Twitter & Mobile:
Toyota-$150K-1M views 1st wk, 3.89 earned to 1 paid, Silver Trending Honors, Sony Pictures-$200K 3
wks; exceed goal 280%; mobile #1, 200k, 48 hrs; Mattel, Fox, Toshiba, etc. Made You Tube #1-#6.
• AloeCadabra-Develop national CPC/CPA program with Ad Network; optimize e-commerce sales.
• Ford Motor Company’s Lincoln-Winner strategic integregrated programs to senior management.
Increase sales 4% with Tiffany’s alliance with targeted partnership, web & social SEO.
• Gap and Broyhill Furniture-Forged media programs with digital, radio, social, e-commerce, promo,
utilizing digital, video, sponsorships, social, SEM/SEO & e-mail marketing. Increase sales 7%.
• Rock You-Devised social and mobile application programs to agencies/clients. Exceeded 1 M,
amplified traffic, interest, interaction on Facebook and MySpace with results such as 4 M downloads,
1.5M greeting cards sent, 4 million quizzes taken and 950K users in 3 weeks: Secured Toyota,
Hyundai, Universal, Disney, Lions Gate, Sony, in 4 mo., etc. Used Buzz Metrics, Google Analytics, etc.
THE WEATHER CHANNEL / WEATHER.COM-National Account Manager 2006- 2007
Built Sales Solutions by developing integrated marketing & mobile programs using weather.com, video,
mobile, TV, pod cast, Weather app, sponsorships and events with effective ROI.
• Exceeded sales goals, $3.5 M by 25% ($4.2 M) in less that a year. Doubled Southwest by 105%.
• Created solution programs for Las Vegas City Center, Best Western, Starwood Hotels, US Air, Qantas,
MGM, Disney Parks, AAA, Hilton, Zicam, Apple, etc. Used @dplan, proprietary research, etc.
TRIBUNE INTERACTIVE, INC.-Senior Account Executive 2004-2006
Digital sales leader exceeding goals by 48% utilizing Tribune properties with digital programs, e-mail
blasts, rich media, blogs and content increasing sales for news site networks.
• Built programs for BMW, AAA, Honda, Lexus on March Madness & Hollywood Bowl nationally &
regionally. Travel for Air New Zealand, AAA, MGM, etc. Financial programs: Visa, B of A, Wells Fargo
• Created travel & entertainment programs for MGM Properties & Studios with Honda, Cadillac &
Nissan for The Envelope: Emmy’s, Oscars, CMA and others. Tracked performance. Used @dplan,
proprietary research, etc.
ValueClick-Marketing/Sales Specialist-6 mo project 2004
Market Value Click offerings to ad, promo and pr agencies. Increase sales & train sales force.
AOL TIME WARNER, Inc.-Sales/Agency Relations West 2000-2004
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2. KAY KINKAID Page 2 of 2
AOL TIME WARNER, Inc.-Sales Agency Sales & Relations Director, West 2000-2004
Fostered a collaborative work culture to drive rapid, sustainable media sales results with associates
across the enterprise to cultivate long-term relationships and large-scale partnerships & events. Created
online & offline best practices for success through all channels.
• Increased long-term revenue over 65% vs. 4% in 2000 by nurturing agency objectives and alliances.
• Created digital, mobile, search & partner integration with agencies west. Oversaw team of 35.
• Led successful launch & built programs for Lexus, Toyota, Sony, Intel, Palm, The GAP, PlayStation,
Cisco, Ameriquest, Clorox, Universal & Wells Fargo, Paramount, Honda, HP & many others.
K2 Clients-AAA, Acura Motors, Time-Warner Interactive, Disney Online, 7thLevel, Grey 1994-
1999
Prior career brands in executive-level marketing, production and account management with:
PolyGram Label Group, Walt Disney Pictures, Ogilvy & Mather, Inc., Grey Direct, Atari Interactive,
Mattel Toys
EDUCATION & PROFESSIONAL DEVELOPMENT
Marketing & Communications, UCLA Extension
BS, Communications & Marketing, University of Tennessee
AFFILIATIONS & MEMBERSHIPS
ThinkLA … Interactive Ad Club … LA Ad Club Board of Directors … Digi-Day Media, Mobile & Data …
Madison & Vine … Variety … Ad Age Entertainment … iMedia … iBrand … @d Tech LA & NY …
Association of Hispanic Advertising Agencies (AHAA) … AMA … AAAA
Research Tools:
SalesForce.com, Google Analytics, Adwords, Nielsen/Ad Relevance, @dPlan, Atlas, Buzz Metrics, Net
view, Comscore, Omniture, Resonate, Radian6