2. My name is Kayla Gossman and I aspire to be
an artist/musician manager. I have always loved
live shows and music and I want to help make
these things accessible to everyone. I am
compassionate, hard working and a problem
solver. I am eager to help others and make them
feel cared for.
IDENTITY
4. • DEMOGRAPHICS: 25-50 year
old executives and hiring
managers at talent companies.
• PSYCHOGRAPHICS: Live
concerts/events, Music
business, Management, etc.
• IDEAL AUDIENCE MEMBERS:
Bob Roux, President of U.S.
Concerts at Live Nation
• Richard Lovett, President of CAA
• Will Bloomfield, Co-CEO of
Modest! Management
TARGET AUDIENCE
5. GOALS
Short Term: (2022)
• I would like to be working for one of my top 3 artist
management companies. If I am not fully employed
by one of them, then interning for one at least.
Mid Term: (2027)
• I would like to have been assigned musicians or
artists to manage.
Long Term: (2037)
• I would like to be a higher level position and still
working for the same company that I started at after
graduation.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills& Current Proficiencies:
Microsoft Excel 95%
Web Page Creation 75%
Personal Service 80%
Administration and Management 60%
SOFT
HARD
Accounting Software 5%
Electronic Mail Software 5%
Negotiation 15%
Speech Clarity 45%
SOFT
HARD
7. I help artists grow their career by providing
them with help and improving their daily
lives.
PROMISE
8. CREDENTIALS
Work Experience:
• Return to Vendor Specialist,
Footlocker.com
• Receiving Specialist, Footlocker.com
Education:
• Music Business, B.S., Full Sail University (2022)
Volunteer Work:
• Reach Program, footlocker.com
• United Way
9. COMPETITION
Andrew Gertler
Industry Experience:
• Artist Manager of Shawn Mendes
Education:
• BA in Marketing from University of Vermont
Leadership Experience:
• Founder of AG Artists
• VIP Manager of Warner Music Group
Skills and Proficiencies:
• Entertainment - 15 endorsements
• Video - 9 endorsements
• Mac - 9 endorsements
Kayla Gossman
Overall Online Presence:
• Andrew has 354 connections. He has a professional
looking profile photo but his banner image is not
customized. He has a slightly detailed profile, there is
not too much information but you can find what you
might need to know. His URL is personalized.
• Grade: Superior - 90/100
Industry Experience:
• No music industry experience
Education:
• BS in Music Business from Full Sail University
Noteworthy Experience:
• Grammy U Member
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Microsoft Office - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• 45 connections, banner image customized,
unprofessional headshot, profile is pretty detailed, URL
is personalized
• Grade: Average - 70/100
10. COMPETITION
Chase Todaro
Noteworthy Experience:
• Grammy U Member
• President of the Nassau Concerts Organization
YOUR NAME
Industry Experience:
• Nassau Concerts Organization
Education:
• Technical Theatre Associate’s Degree from Nassau
Community College
• Music Business B.S. from Full Sail University
Skills and Proficiencies:
• Stage Rigging - 0 endorsements
• Set Design - 0 endorsements
• Live Events - 0 endorsements
Overall Online Presence:
• Chase has 81 connections and a customized banner
image with an acceptable headshot. His profile is very
detailed and his URL is customized.
• Grade: Average, 70/100
Industry Experience:
• No music industry experience yet
Education:
• Music Business B.S. from Full Sail University
Leadership Experience:
• Grammy U Member
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Microsoft Office - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• 45 connections, banner image customized,
unprofessional headshot, profile is pretty detailed, URL
is personalized
• Grade: Average - 70/100
11. BRAND POSITION
For talent companies who manage musicians, I
provide critical thinking under pressure while
creating a caring team because the artists
shouldn’t have to.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Grammy U
‣ January 2021 | Online
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek someone who is already an artist or musician
manager to be my mentor.
Formal Education
• Music Business B.S. from Full Sail University, 2022
Technical Skills
• Microsoft Excel - LinkedIn Learning, May 2018
• Microsoft Office - LinkedIn Learning, May 2018
• Customer Service
Soft Skills
• Open Communication
• Teamwork Mentality
• Flexibility
14. Kayla Gossman
You know artists who need guidance? Well, what I do is give them
assistance. In fact, check out my LinkedIn.
15. REFERENCES
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (2020). Agents and Business
Managers of Artists, Performers, and Athletes.
https://www.onetonline.org/link/summary/13-1011.00
27-2012.04 - Talent Directors. (2020). Talent Director.
https://www.onetonline.org/link/summary/27-2012.04
13-1121.00 - Meeting, Convention, and Event Planners.
(2020). Meeting, Convention, and Event Planners.
https://www.onetonline.org/link/summary/13-1121.00
Workday. (2020). LA Music Talent Job.
https://caa.wd1.myworkdayjobs.com/en-
US/Careers/job/Los-Angeles-CA/Join-our-LOS-
ANGELES-Music-Talent-Community_JR2939
Workday. (2020b). Assistant Creative Services.
https://caa.wd1.myworkdayjobs.com/en-
US/Careers/job/Los-Angeles-CA/Assistant--Creative-
Services_JR3089
Workday. (2020c). Nashville Music Talent Community.
https://caa.wd1.myworkdayjobs.com/en-
US/Careers/job/Nashville-TN/Join-our-NASHVILLE-
Music-Talent-Community_JR1000
Notes de l'éditeur
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.