Looking for content marketing, storytelling and copywriting, brand development, consulting, or coaching services? Learn more about Kayla Naab

1. Kayla
NAAB

2. Table of
CONTENTS
SLIDE 1: WHAT’S MY WHY?
SLIDE 2: LET’S TELL YOUR STORY
SLIDE 3: WRITING
SLIDE 4: WEBSITE MANAGEMENT
SLIDE 5: SEO
SLIDE 6: CUSTOMER INSIGHTS
SLIDE 7: SOCIAL GROWTH
SLIDE 8: BRAND DEVELOPMENT
SLIDE 9: MARKETING STRATEGY
SLIDE 10: THE CULTURE OF WORK
SLIDE 11: START UP CONSULTING
SLIDE 12: CAREER COACHING
SLIDE 13: CONTACT INFORMATION

3. What’s my
WHY?MY FUNDAMENTAL BELIEF IS that work
doesn’t have to feel like a punishment. I
believe in the power of the gig economy. I’m
anti-commute. I believe in renegade income
flow. I think best practices are often bullshit.
I don’t defy long-established processes
because I’m rebellious, I defy them because
THE BUSINESS WORLD IS BROKEN and
nobody seems bothered enough by that.
The more I can help people assert themselves
in their careers, start businesses, grow side
hustles, question the status quo and brand
themselves – the more people there will be out
there who do things differently, who listen, who
try new ideas, and who champion creativity.

4. MY SPECIALTY IS CONTENT
PLANNING. I take an approach to
editorial design that includes keyword
research, social listening, industry
archaeology, competitive analyses,
brand voice development, audience
insights, and goal tending.
We’ll empower the right words to
articulate your brand, boast your best
solutions, and connect with your
community in a meaningful way.
Let’s tell your
STORY

5. Writing
MATTERS
I WRITE:
• Website copy
• Blog posts and articles
• Journalistic think-pieces (and fluff)
• Ads and landing pages
• Sales copy, collateral, brochures
• Email blasts, social posts, PR copy
• Flyer copy, signage copy, banners
• E-books, white papers, case studies
• Tech copy, manuals, and how-tos
• Scripts, speeches, and spoken word
• Creative non-fiction, fiction, poetry
• A bunch of random junk
• Flashes of genius
• Whatever you need written
I WAS A WRITER FIRST. Before
marketing got involved, before I
went digital, and in a past life, I was
a writer first. Linguistics, syntax, and
idea-share were my first loves.

6. Website
MANAGEMENT
I am not a developer. However, I
have administrated over 500
WordPress websites (and a few
dozen on those other CMS platforms)
My interest in your website lies in its
ability to represent your brand, speak
to search engines, inform your users,
and funnel their actions. If your
website isn’t doing a combination of
these things, it needs fixed: retooled,
rewritten, redesigned, or overhauled.
We can work on that.

7. Search Engine
OPTIMIZATION
Somewhere between those shoddy SEO
companies who were buying links and
stuffing your site five years ago and the
English major who thinks she knows SEO
because she’s heard of a meta
description before, there’s me:
DATA MOTIVATED & HUMAN-FIRST.
I take an integrated approach to SEO
that includes:
• Keyword-focal authorship
• Onpage renovations
• Offpage reputation building
• Local visibility, and
• Long-term sustainability no matter
what Google gets up to.

8. CUSTOMER
INSIGHTS
I don’t actually care what your
demographics are telling you. I don’t
care what you think women or
millennials or single parents in Virginia
are motivated by.
GIVE ME THE REAL INSIGHTS.
The best way to know your audience is
qualitatively through observation,
polling, surveying, forums, community
outreach, and conversation.
We can work together to strategize your
best way to target audiences human to
human, reach them where they are,
and meet their needs. That IS what you
went in to business for, right?

9. SOCIAL
GROWTH
There’s no special formula. The right
times to post content. The frequencies.
The stats about who uses which
platforms in which ways. They’re worth
noting, but STATISTICS AREN’T
STRATEGIES.
We’ll plan your social calendar and
develop your engagement program
around:
• Qualitative consumer insights
• YOUR Social proof – not someone
else’s
• Industry assessments
• Trend monitoring, and
• Human empathy

10. Brand persona
DEVELOPMENT
Your logo is not your brand. It’s an asset
OF your brand, just like your colors,
typographic elements, and other
visuals. Those are just the clothes your
brand put on to express itself.
THERE’S MORE TO YOUR STORY.
Do you know WHO your brand is? What
choices he or she would make? What
motivates him or her? How he or she
would speak to your customer, person
to person?
Let’s document who you are, to
integrate how your employees,
vendors, and marketing team
represent you and maintain your
mission.

11. Marketing
STRATEGY
You’re busy running a business. You’re a
start up or a small business who doesn’t
have a massive marketing department.
You’re an established or mid-sized
business who needs consultancy to
guide your budget, resources, vendors,
and team toward one cohesive
strategy.
I’LL BUILD YOUR CUSTOM
STRATEGY, AND A PLAN TO
EXECUTE WITH WHAT YOU HAVE.
With analysis, insight, and research in
tow, we’ll craft your strategy across
channels, set goals for growth, and put
you in motion to grow.

12. The culture of
WORKA topic near & dear to me is the culture of work,
particularly in the US. Particularly, now.
Most people in this country drive to work at least 4 days
per week, at least 30 minutes in one direction. That’s an
hour (and for some, up to three hours) round-trip.
Commutes are not sustainable.
They get to work, they’re already tired & frazzled, and
they sit in a poor environment, doing a job they don’t
love, spending 60% of the day in meetings & emails, for
people who don’t appreciate them and make more
money than all their employees combined.
And a majority of those individuals DON’T feel financially
stable. A majority of those individuals maintain a side-
hustle to make bills and save for their future.
Ask me what I’m doing
to shift the culture.

13. Startup
CONSULTING
Do you want to know a secret? All those
entrepreneurs, founders, and start-up
hustlers you think have it all together….
DON’T!
EVERYONE NEEDS HELP, SOMETIMES.
I consult with business founders & starters
on:
• Pre-launch and brand development
• Launch preparedness
• Scalability, team management
• Growth planning, marketing
• Market analysis, consumer insights
• Culture development, reputation
• PR & media engagement
• Long-term sustainability

14. Career
COACHING
Stuck in a job you hate?
Idling and ready for a change?
Feeling too rooted to start over?
STABILITY IS A MYTH, BABY.
All the best companies are at risk, so before
you think you’re building something more
stable than your freelancing counterpart, or
too stable to leave for something better, think
again.
That doesn’t mean everyone should freelance.
It means that if you want to try it, stability is not
a reason not to.
It also means that if they treat you poorly and
you want to find a job somewhere else, or in a
new industry, you can. I can help you.

15. Get in touch with
KAYLA
WEBSITE: kaylanaab.com
LINKEDIN: linkedin.com/in/kaylanaab
EMAIL: kaylanaab@gmail.com
TWITTER: @kaylanaab