1. Initial ideas

2. Genres
Rap
Metal
House
Pop
Dance
R&B
Hip Hop
soul
etc.
My group chose to do Rock/metal
as we are all fans of the genre,
therefore we know what appeals
to the target audience. This will
make it easier when deciding how
to reach out to our target
audience and what we need to
include into our music video
project. Rock also has many
stereotypes which my group
thought we could manipulate as it
is stereotypically dark and gothic,
this genre seems like the best one
to do as we have many ideas of
what to include and how to
attract our target audience.

3. Bands
• Bullet for my valentine
• Korn
• Slipknot
• System of a down
• Trivium
• Down
• Falling in reverse
• Escape the fate
• Bring me the horizon
• Suicide silence
• Avenged sevenfold
Cancer bats
Paramore
You me at six
Rammstein
Motorhead
Guns N Roses
AC/DC
Bon Jovi
Metallica
Five finger death
punch

5. Comparing- Slipknot V Avenged Sevenfold
Both Slipknot and Avenged Sevenfold use the effect of fire in
their music videos to show the anger and intensity of their
music. This is extremely effective as it symbolises being in
hell as the Rock genre is seen to be heavy and dirty in the
sense of being in hell, this is represented by the heavy use of
guitar and drums. Also the lyrics of some songs are about
being angry and aggressive which is shown through the use
of screams and growls; a different way of singing.
The two images in the previous slide are both from popular
music videos within the Rock genre. Both include distorted
shots of the band members playing their instruments. This
references to the live aspect of being in a crowd and seeing the
full band, but your view will be restricted due to people
jumping and being lost in the crowd. This is represented In both
Rock videos.
In addition the distortion also complies with the type of music
of being fast and almost being all over the place, in a sense of
being hectic and loud. The blur symbolises the state of mind
almost. This is evident in the Psychosocial video by Slipknot as
the cutting rate is fast and there are many close ups on the
band members.
Both music videos use a fast cutting pace with lots of close ups.

7. Choosing the song and band
When choosing the band we selected a possible 3 and then looked at the lyrics to possible songs
from the 3 bands. We then decided the best song would be Nightmare by Avenged Sevenfold, we
chose this as the name is self explanatory. We thought we could manipulate the lyrics as it
describes being in a nightmare, which meant we could use this to our advantage because our
video could be wide and open to interpretation. The whole idea of having a nightmare is scary
and this fits in with our chosen genre as the music and videos are stereotypically heavy, scary,
different and strange. My group then took on the decision of our initial plan and how we want
our video to look and also what type of nightmare theme we could incorporate to the song. One
thing we have decided on is that we want a section of the video to be of the band playing all
together in a woods. Firstly, this makes it spooky like a nightmare, we thought a woods would fit
in well with the chosen genre because from our research we have found that many rock and
metal bands use isolated areas. In addition, we can use effects like saturation to make it look
colder, darker and most importantly like a real music video; my group wants it to look
professional and of a high quality, therefore we will be using effects to give it that high standard
look. Secondly, this also links with the idea of connecting to the elements, our chosen element is
earth, hence shooting the video in a woods as the band is within nature.

8. 3 possible Avenged Sevenfold song
• http://www.youtube.com/watch?v=HIRNdveL
nJI Afterlife
• http://www.youtube.com/watch?v=94bGzWy
Hbu0 Nightmare
• http://www.youtube.com/watch?v=Fi_GN1pH
CVc Almost easy

9. AfterlifeIn the very opening scene there is the use of
spiders which represents fear. However the
spider is crawling on a woman’s face and she
isn't scared or moving she is quite
comfortable. This implies that those who are
not fans of metal may think it is scary but
really there is nothing to be afraid of.
Animals are again used as one of the band
members is holding three doves, this
represents a sign of innocence, tenderness
and affection. In art doves typically represent
peace an the Holy Ghost respectively. This is
evidently a huge stereotype contradiction as
people see metal as being dirty, depressing
and almost like the music from hell. Avenged
Sevenfold are trying to show that it is okay to
listen to rock and just because you do listen
to rock, it doesn’t mean that you are any
different to anyone else. There is also a
religious aspect to this as people view metal
music as far away from god and innocence as
possible, yet this band member is wearing a
cross on a chain around his neck and he is
also holding three doves this is showing the
audience that you can be religious and like
metal. They are clearly trying to challenge
old stereotypes and attract a wider audience.
Many close ups are used throughout the
music video, this will be so we can see
the famous band members and become
familiar with what they look like , which
is a way of promoting the band,
especially if the viewer is watching the
video on television and missed the
subtitle of who the band is, they can
easily identify who the band is.
Throughout the whole video there
is shots of the band playing and
singing the song to give it that
seeing them live and by yourself
kind of feel, almost like they are
purely performing for you. Again
you get to see which members play
certain instruments.
They are performing in an old warehouse of some sort which is proven popular in music videos. For example Foo Fighters
do it regularly. Using an old empty warehouse also shows they don’t need to spend millions on a music video to make
them look good , they are completely open and being themselves . There are no heavy graphics or effects just them and
basic and basic lighting, this will be considered when thinking of my groups music video .

10. Nightmare
Avenged sevenfold are well known for their band logo and they try to include
it in every video they make, this will boost the recognition of the band as the
audience will see this logo and know who it is straight away. Also this
particular image is a tattoo which definitely links in with the Rock genre
theme because stereotypically people who are of a rock/metal style have
tattoos, this is evident that the nightmare video is showing that they support
their own band so much they are willing to permanently mark their skin for
the rest of their life, with the logo of the band.
Again the use of creatures is used in the video as the spider appears
again. This can also be used to identify the band as they include the
spider in many of their videos. If viewer is watching the music video on
television and missed the subtitle of who the band is, they can easily
identify who the band is without having to wait for the end of the song
to find out who it is. Also the spider is large and for many scary, this
could almost be seen as a mascot for the band as the band is famous on
a large scale and because they are quite a heavy metal band they are
scary and intimidating but to those who know the band are not scared it
doesn’t affect them.
The religious aspect is again included in the music videos. As there is a vicar,
this implies that even if you are a fan of metal and rock it will not effect the
way you should be treated. However, the video is linked to the effects of drugs
so the vicar could be there to symbolise trying to get rid of the demon inside
of the patient i.e. drugs, almost like he is trying to cure the patient of all his
sins before he can go to heaven.

11. Tribute to the Rev
The whole of this video is dedicated to the drummer
who unfortunately died from a drug overdose. The
video represents some of the side effects that drugs
Cause, for example the image of the female with the distorted face represents
hallucinations, sadness and paranoia. The old drum kit abandoned down the
corridor shows that because the Rev has died so has the drums within the music
of the band, as it then cuts to a scene where a spider is crawling over the drum
Kit, spiders represents cobwebs and cobwebs represent being old and abandoned, just like the drum kit has been left as it
is all smashed up and rusty. There is also a sequence at the beginning where the patient is being tied down by the nurses
and doctor this could imply that the Rev felt tied down to life, the band and other things and drugs were his only escape. It
is highly evident that a lot of work went in to this video to represent and pay tribute to the famous drummer, although
simplistic there are a lot of different effects and obvious research done in order to represent the feeling of being on drugs.
For example, throughout the video it is shot from the patients eyes and everything is blurry and dizzy, this is a common
effect of drugs, from research I found that certain drugs cause hallucinations, nausea and dizziness.

12. Almost Easy There are many close ups in this video, at the beginning of
this song there are many extreme close ups on the
instruments used, therefore the viewer can see what type of
guitars are used for example. Also the close ups lets the
viewer see the band up close and personal rather than in
the distance at festivals, they get to see what the band
members really look like. In the image of the drums there is
fire around them this shows the heat and intensity of the
drummer as it is a heavy song it will take a lot of effort to be
able to play the song, this lets the fans appreciate the talent
that this needed to be able to play the drums.
etyh5yh
yhtyh

13. In the video it shows many people walking and then
gathering in to a large group or crowd this represents
being at a gig or festival as they are outside, it then cuts
to a shot of the band playing a staged live performance
and the camera angle is looking up at the band almost
like the viewer is in within the crowd watching the
performance. Also as there is fire used it gives the
feeling of heat which at festivals it is hot as they are
normally in the summer and there are large crowds of
people confined in to a small space. However, the fire
could also represent being in hell as people
stereotypically picture hell to have fire as it resembles
torture, burning and death, which is often represented
within the rock genre.